Key Considerations on Route to Market Strategies in the US

One of the leading importers in the US, Park Street Imports gave his insights about the Key Considerations on Route to Market Strategies in the U.S. at the USATT 2017 Conference, Here you can watch the full video of his presentation.

About Chris Mehringer : 

Chris Mehringer serves as President of Park Street, the leading provider of productivity-enhancing and cost-saving back-office solutions, advisory services, and working capital to alcoholic beverage brands.  At its core, Park Street serves as an importer and national distributor and provides access to the U.S. alcoholic beverage market for thousands of alcoholic beverage brands from the U.S. and around the world.  Park Street’s clients range from entrepreneurs to multi-brand global suppliers and include craft distillers, centuries-old family businesses, award-winning wineries, contract producers, innovation brands, and more.  Mr. Mehringer regularly advises clients on issues pertaining to route-to-market, growth acceleration, and conflict resolution.

Previously, Mr. Mehringer served as President of a national consumer products distribution company where he oversaw all aspects of operations and growth and developed and maintained strategic partnerships with Fortune 500 consumer products companies.  Mr. Mehringer is a founding board member of the Developing Minds Foundation, an advisor with the Harvard Innovation Lab, and a member of YPO.  He holds a Master of Public Policy from Harvard University and a Bachelor of Arts from Wesleyan University.
About the USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a line-up of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.

 

Office Hours with Importers and Distributors at USATT 2017

USATT17 Office Hours Q&A Session was hosted by Steven Raye, President of Bevology. The audience had a chance to ask one-on-one questions about building a successful brand to members of an expert panel: Martin Sinkoff of Frederick Wildman, Rob Bradshaw of Cape Classics and Michael Yurch of Blue Sky Group.

USATT’s Office Hours effort was led by Sid Patel, Founder, and CEO of USA Trade Tasting and Beverage Trade Network and was hosted by Steve Raye, president of consulting firm Bevology.

About USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a lineup of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.

Wine shipments into US reach 400 million cases for Calendar 2016. Beer, Wine, and Spirits all show growth.

For twelve months ending December, the bw166 Total Beverage Alcohol Overview shows total consumer spending on beverage alcohol at $233.5 billion, an increase of 4.2% and a slight deceleration from the 4.7% growth in 2015. The bw166 Total Beverage Alcohol Index, the standard in measuring overall consumption, stands at 119.98, a 1.28% increase over the prior twelve months.

Beer volumes entering the market were 209.3 Million Barrels, up 1.31% over twelve months but are down -1.06% over three months.  The growth is primarily driven by imports from Mexico.
Spirits volumes entering the market were 221.3 Million 9L Cases, up 1.92% over twelve months and up 1.80% over three months. This compares to growth of only .57% in 2015. Tequila has shown very strong growth throughout the year, up 7.37%.

Wine volumes (including Cider) entering the market were 423.2 Million 9L Cases, up 1.92% over twelve months.   Cider for the year is off -14.48%.  Wine excluding Cider reached 399.6 Million 9L cases, up 3.1%.  Sparkling Wines have been the the segment with the fastest growth, up 13.55%

Overall consumer goods sales for the last twelve months through December in relevant channels are as follows:

  • Supermarkets & Grocery Stores: +1.86%
  • Beer, Wine and Liquor Stores: +3.24%
  • Warehouse Clubs & Supercenters: +0.54%
  • Full Service Restaurants and Drinking Places: +6.17%.

For the year the CPI increase for Beverage Alcohol off premise is +0.84%,  The CPI increase for Beverage Alcohol on premise is +2.15%.

The bw166 Total Beverage Alcohol Overview Report tracks all tax paid shipments into the US market including domestic products, packaged imports and bulk imports.  The reports also track total consumer spending on beverage alcohol in both the on and off premise channels.

Source : BW166

 

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.

How to Sell Your Wine, Beer and Spirits Direct to Restaurants and Sommeliers

Unique Partnership between USATT and iSanté Magazine Facilitates Direct Wine Sales to Restaurants

isante - Beer and Spirits

iSanté and USA Trade Tasting have partnered to provide wine brand owners with an innovative sales solution which gives them direct access to restaurant trade.

Leveraging the strengths of the USATT Direct platform and the influence of iSante Magazine’s network, brand owners looking to penetrate new on-premise markets will be able to access a wide range of influential decision makers like never before.

The USATT Direct platform, which utilizes MHW, ltd.’s services, gives restaurant owners the power to immediately fulfill their purchase orders from wineries around the world.  By pairing this service with the trade network of Sommeliers and Restauranteurs that iSante Magazine represents, brand owners will have unprecedented power to generate a streamlined sales model that directly targets the restaurant trade.

“The market has always needed a program like this in place,” said USA Trade Tasting President, Sid Patel. “Building relationships across multiple tiers has been something of a nightmare for international suppliers and one of the biggest problems for wine brand owners is generating trade interest on the ground. Both USATT and iSanté have been working tirelessly to connect the global retail trade, and we believe our partnership is a big step forward.   For restaurant owners to finally be able to seamlessly source new products directly from the supplier is huge.”

For restaurant owners and sommeliers, the partnership will allow them to change the way they look at sourcing new brands.  Because the USATT direct program is structured in such a way that allows them to work with any international brand, it will also give them a much needed increase in variety to consider.

For brand owners and suppliers, the partnership greatly increases their ability to convince VIP accounts to take on their labels.  With the logistical support of MHW and USATT, as well as the media presence and network of iSanté, brand owners will have the necessary influence to confidently conduct business and directly service the on-premise trade.

USA Trade Tasting (USATT) is an annual adult beverage trade trade tasting and business conference where brand owners can connect with importers, state distributors, retailers and press of USA. 2017 USATT will be hosted in New York City on May 16-17. Backed with conference sessions, USATT helps exhibitors develop their sales network and adopt successful distribution strategies.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blue-prints to successfully maneuvering in the US industry. Get involved with 2017 USATT and grow your distribution.

USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. We bring in dozens of experts so you can get targeted advice on everything from sales and distribution to operations and management.

USA Trade Tasting and conference focused exclusively on the Wine, Craft Beer, Cider, and Spirits industry in USA.

If you are a wine, beer or spirits producer or a USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers, and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.

Heritage Distilling Company – Brand Pitch session at USATT 2016

Heritage Distilling Company. (HDC) is the most awarded craft distillery in North America 2 years in a row from the American Distilling Institute. HDC makes vodkas, gins, and whiskeys including over 24 naturally flavored vodkas.

More information about Heritage Distilling Company can be found at Heritage Distiling and about Brand Pitch sessions at www.usatradetasting.com

USA Trade Tasting (USATT) is an annual adult beverage trade trade tasting and business conference where brand owners can connect with importers, state distributors, retailers and press of USA. 2017 USATT will be hosted in New York City on May 16-17. Backed with conference sessions, USATT helps exhibitors develop their sales network and adopt successful distribution strategies.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blue-prints to successfully maneuvering in the US industry. Get involved with 2017 USATT and grow your distribution.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

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Marauda Rum – Brand Pitch session at USATT 2016

Marauda rum is the independently owned and operated producer of Marauda Steelpan Rum, launched in November 2015. Steelpan has become 2015’s most awarded spirit in the world, with 14 medals.

More information about Marauda Rum can be found at Marauda Rum and about Brand Pitch sessions at www.usatradetasting.com

USA Trade Tasting (USATT) is an annual adult beverage trade trade tasting and business conference where brand owners can connect with importers, state distributors, retailers and press of USA. 2017 USATT will be hosted in New York City on May 16-17. Backed with conference sessions, USATT helps exhibitors develop their sales network and adopt successful distribution strategies.

Marauda RumWith instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blue-prints to successfully maneuvering in the US industry. Get involved with 2017 USATT and grow your distribution.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

 

 

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

 

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.