Key Considerations on Route to Market Strategies in the US

One of the leading importers in the US, Park Street Imports gave his insights about the Key Considerations on Route to Market Strategies in the U.S. at the USATT 2017 Conference, Here you can watch the full video of his presentation. Continue reading

Wine shipments into US reach 400 million cases for Calendar 2016. Beer, Wine, and Spirits all show growth.

For twelve months ending December, the bw166 Total Beverage Alcohol Overview shows total consumer spending on beverage alcohol at $233.5 billion, an increase of 4.2% and a slight deceleration from the 4.7% growth in 2015. The bw166 Total Beverage Alcohol Index, the standard in measuring overall consumption, stands at 119.98, a 1.28% increase over the prior twelve months.

Beer volumes entering the market were 209.3 Million Barrels, up 1.31% over twelve months but are down -1.06% over three months.  The growth is primarily driven by imports from Mexico.
Spirits volumes entering the market were 221.3 Million 9L Cases, up 1.92% over twelve months and up 1.80% over three months. This compares to growth of only .57% in 2015. Tequila has shown very strong growth throughout the year, up 7.37%.

Wine volumes (including Cider) entering the market were 423.2 Million 9L Cases, up 1.92% over twelve months.   Cider for the year is off -14.48%.  Wine excluding Cider reached 399.6 Million 9L cases, up 3.1%.  Sparkling Wines have been the the segment with the fastest growth, up 13.55%

Overall consumer goods sales for the last twelve months through December in relevant channels are as follows:

  • Supermarkets & Grocery Stores: +1.86%
  • Beer, Wine and Liquor Stores: +3.24%
  • Warehouse Clubs & Supercenters: +0.54%
  • Full Service Restaurants and Drinking Places: +6.17%.

For the year the CPI increase for Beverage Alcohol off premise is +0.84%,  The CPI increase for Beverage Alcohol on premise is +2.15%.

The bw166 Total Beverage Alcohol Overview Report tracks all tax paid shipments into the US market including domestic products, packaged imports and bulk imports.  The reports also track total consumer spending on beverage alcohol in both the on and off premise channels.

Source : BW166

 

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

 

How to Sell Your Wine, Beer and Spirits Direct to Restaurants and Sommeliers

Unique Partnership between USATT and iSanté Magazine Facilitates Direct Wine Sales to Restaurants

isante - Beer and Spirits

iSanté and USA Trade Tasting have partnered to provide wine brand owners with an innovative sales solution which gives them direct access to restaurant trade.

Leveraging the strengths of the USATT Direct platform and the influence of iSante Magazine’s network, brand owners looking to penetrate new on-premise markets will be able to access a wide range of influential decision makers like never before.

The USATT Direct platform, which utilizes MHW, ltd.’s services, gives restaurant owners the power to immediately fulfill their purchase orders from wineries around the world.  By pairing this service with the trade network of Sommeliers and Restauranteurs that iSante Magazine represents, brand owners will have unprecedented power to generate a streamlined sales model that directly targets the restaurant trade.

“The market has always needed a program like this in place,” said USA Trade Tasting President, Sid Patel. “Building relationships across multiple tiers has been something of a nightmare for international suppliers and one of the biggest problems for wine brand owners is generating trade interest on the ground. Both USATT and iSanté have been working tirelessly to connect the global retail trade, and we believe our partnership is a big step forward.   For restaurant owners to finally be able to seamlessly source new products directly from the supplier is huge.”

For restaurant owners and sommeliers, the partnership will allow them to change the way they look at sourcing new brands.  Because the USATT direct program is structured in such a way that allows them to work with any international brand, it will also give them a much needed increase in variety to consider.

For brand owners and suppliers, the partnership greatly increases their ability to convince VIP accounts to take on their labels.  With the logistical support of MHW and USATT, as well as the media presence and network of iSanté, brand owners will have the necessary influence to confidently conduct business and directly service the on-premise trade.

USA Trade Tasting (USATT) is an annual adult beverage trade trade tasting and business conference where brand owners can connect with importers, state distributors, retailers and press of USA. 2017 USATT will be hosted in New York City on May 16-17. Backed with conference sessions, USATT helps exhibitors develop their sales network and adopt successful distribution strategies.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blue-prints to successfully maneuvering in the US industry. Get involved with 2017 USATT and grow your distribution.

USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. We bring in dozens of experts so you can get targeted advice on everything from sales and distribution to operations and management.

USA Trade Tasting and conference focused exclusively on the Wine, Craft Beer, Cider, and Spirits industry in USA.

If you are a wine, beer or spirits producer or a USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers, and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now

Heritage Distilling Company – Brand Pitch session at USATT 2016

Heritage Distilling Company. (HDC) is the most awarded craft distillery in North America 2 years in a row from the American Distilling Institute. HDC makes vodkas, gins, and whiskeys including over 24 naturally flavored vodkas.

More information about Heritage Distilling Company can be found at Heritage Distiling and about Brand Pitch sessions at www.usatradetasting.com

USA Trade Tasting (USATT) is an annual adult beverage trade trade tasting and business conference where brand owners can connect with importers, state distributors, retailers and press of USA. 2017 USATT will be hosted in New York City on May 16-17. Backed with conference sessions, USATT helps exhibitors develop their sales network and adopt successful distribution strategies.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blue-prints to successfully maneuvering in the US industry. Get involved with 2017 USATT and grow your distribution.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now

Marauda Rum – Brand Pitch session at USATT 2016

Marauda rum is the independently owned and operated producer of Marauda Steelpan Rum, launched in November 2015. Steelpan has become 2015’s most awarded spirit in the world, with 14 medals.

More information about Marauda Rum can be found at Marauda Rum and about Brand Pitch sessions at www.usatradetasting.com

USA Trade Tasting (USATT) is an annual adult beverage trade trade tasting and business conference where brand owners can connect with importers, state distributors, retailers and press of USA. 2017 USATT will be hosted in New York City on May 16-17. Backed with conference sessions, USATT helps exhibitors develop their sales network and adopt successful distribution strategies.

Marauda RumWith instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blue-prints to successfully maneuvering in the US industry. Get involved with 2017 USATT and grow your distribution.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

 

 

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now

Bill Earle – National Association of Beverage Importers (NABI)

National Association of Beverage Importers (NABI)

The end of March marked the conclusive final days of official and unofficial gatherings sparked by the inaugural USA Trade Tasting event in New York City.  The event hosted three days of official programs and gatherings for beverage importers, distributors, retailers and brand owners. Over a thousand beverage professionals came from around the world to take part in the convention.

Representatives from many organizations came to meet with existing contacts and forge new relationships.  Many unofficial reunions seemed to last long into the night as visitors explored the potential of business in the big city and spoke of promises and future partnerships.

Throughout USATT and no matter who you spoke with, the unanimous opinion that events like these are absolutely critical to the growth of the industry seemed to be the topic of day.

Steve Raye, president of Bevolgy, Inc. and founding partner of USA Trade Tasting (USATT), was able to speak with Bill Earle, President of the National Assosciation of Beverage Importers (NABI), about the importance of education and the significance of the launch of USATT – a truly independent trade show promoting business development on all three tiers of the US adult beverage industry.

USA Trade Tasting (USATT) is an annual adult beverage trade trade tasting and business conference where brand owners can connect with importers, state distributors, retailers and press of USA. 2017 USATT will be hosted in New York City on May 16-17. Backed with conference sessions, USATT helps exhibitors develop their sales network and adopt successful distribution strategies.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blue-prints to successfully maneuvering in the US industry. Get involved with 2017 USATT and grow your distribution.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.