During his presentation at USATT 2017 (“The New Brand / Craft Phenomenon”), John Beaudette, President and CEO of MHW, Ltd., emphasized that “The perfect beverage alcohol storm is here.” Continue reading
This February, USBevX is being held to give breweries, distilleries, wineries and beverage professionals a modern platform to address the questions faced by adult beverage companies in their daily business.
Over two days, a full schedule of workshops and presentations will cover legal issues, market data insight, as well as best practices in sales and marketing.
One of the workshops will feature Sid Patel, CEO and Founder of Beverage Trade Network and John Beaudette (President and CEO of MHW, Ltd.) as they showcase modern distribution strategies being employed by forwarding thinking companies across the USA.
As a teaser to the workshop, we asked Sid Patel, CEO, and Founder of Beverage Trade Network and USA Trade Tasting, to answer a few questions about the conventional distribution business in the USA. Continue reading
Since 1995, John Beaudette has been President and CEO of MHW, Ltd. (formerly named Monsieur Henri Wines, Ltd.). From 1985 to 1994, Mr. Beaudette worked with PepsiCo Inc. and its affiliate company Monsieur Henri Wines in the distribution of Stolichnaya Vodka and other wine and spirit brands. During this period, Mr. Beaudette held positions such as Director of Planning for PepsiCo Wines & Spirits Intl. and VP of Finance & CFO of Monsieur Henri Wines, Ltd. Prior to joining PepsiCo, Mr. Beaudette was Manager of Accounting for Somerset Importers, Ltd., US importers of Tanqueray TM, Johnnie Walker TM, and other spirit brands. He currently sits on the Board of Directors of The National Association of Beverage Importers Inc. (NABI) in Washington D.C., serving as Vice Chairman and a member of its Executive Committee.
In addition to being a well recognized industry leader, John Beaudette is an international public speaker who has traveled the world, educating suppliers and government agencies about Brand Entry in the US & Navigating the Three Tier system.
John’s presentation will give you an overview of the U.S. Beverage Alcohol Market and Brand Entry Considerations.
Australia Trade Tasting and Business Conference is an biennial event produced by BeverageTradeNetwork.com in Australia. Beverage Trade Network’s next event is in New York city (USA Trade Tasting) and it is all about ‘How to do it’ content. Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference on May 16-17,2017. These presentations from industry leaders on today’s leading ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.
Beverage Trade Network is one of the world’s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world’s leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.
Who should attend?
Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, USATT Conference is a must attend event.
Join hundreds of fellow winemakers, brew masters, distillers, sales people and marketers at USATrade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network.
Top reasons to attend USATT Conference
- Learn how to launch, market and grow your wine, beer or spirit brand in USA market.
- Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove to others it works).
- Network with marketers just like you: Imagine connecting face-to-face with hundreds of people—just like you—as you share stories, gather ideas and build relationships that last for years.
- Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts.
- Get your ROI by getting great content. The right conferences not only allow you to meet smart, inspiring people, but also teach you a ton — especially in skills that make you a more well-rounded professional. USATT Conference is all about ‘How To Do It’. We are not going to discuss where the industry is going, what are the problems – instead we are going to discuss how to make it happen and do it better.
- It’s in New York City. What a great city. The people are friendly, with everything from burger joints to swish eateries with big-name chefs, and there’s also a thriving bar scene.
Below is a sampling of what you will learn.
- How to manage and grow your brand.
- How to pitch your brand to independents bottleshops.
- How to make people fall in love with your brands.
- How to create a culture and how to share that with your customers.
- How to grow your brand in on-premise accounts.
- How to create effective retail merchandising programs that work in retail.
- How to build your brand as a sustainable brand.
- How To Pitch Your Brand To A Prospective Distributor.
- Franchise states and compliance issues to navigate the USA Market
- Alternate strategies to grow your brand in USA
- How to pitch into National Chains
A detailed overview of US wine, beer and spirits market data, brand entry strategy and the history of the three tier system.
Dive into a unique perspective on brand economics and how the U.S. three tier system works with John Beaudette, President and CEO of MHW – one of USA’s leading nationally licensed importers, distributors and service providers.
Beaudette’s presentation at BTN’s Australia Trade Tasting Conference highlights the state of the US industry through an extensive synopsis of recent data. By extrapolating effective pricing examples and market entry navigation tips, the presentation sets the framework for an operative route to market for international brand owners.
The history and complexity of the three tier system is also outlined as John emphasizes the importance of developing influential partnerships to gain a competitive advantage in the highly regulated US market.
Key points covered:
- Top 10 wine states for wine, beer and spirits;
- Category shares by type for wine, beer and spirits;
- Data of national wineries, distilleries and breweries;
- Insight into domestic vs imported;
- On and off premise trends;
- Consumer trends;
- Market entry strategy
- Imported brand economic examples
- Distribution entity & brand trends.
John Beaudette. Since 1995, John Beaudette has been President and CEO of MHW, Ltd. He also currently sits on the Board of Directors of The National Association of Beverage Importers Inc. (NABI) in Washington D.C., serving as Chairman and a member of its Executive Committee. In addition to being a well recognized industry leader, John Beaudette is an international public speaker who has traveled the world, educating suppliers and government agencies about Brand Entry in the US & Navigating the Three Tier system.
Join us in New York City at the USATT Conference to get in-depth insight into top sales, distribution and marketing techniques being used in the wine, beer and spirits industry
Are you looking for information on how to sell your wine, beer and spirits in the United States? How about current in-depth data analysis on the US adult beverage industry?
In their recent seminar at the London Wine Fair, Sid Patel (CEO of Beverage Trade Network), John Beaudette (President of MHW) outlined current market conditions and innovative market strategies for wineries, breweries and distilleries looking to enter the US in “The Insider’s Guide to Penetrating the US Market.”
The seminar outlined a full overview of the current state of the US marketplace where John and Sid gave complete analysis on how to successfully launch and support brands across the three-tier system by leveraging partnerships and using innovative programs.
These three inspirational speakers joined together to give LWF attendees a real glimpse of what it means to do business in the USA. Together, they represent a long-standing reputation of dedicated trade professional working to improve the international adult beverage industry:
John Beaudette. Since 1995, John Beaudette has been President and CEO of MHW, Ltd. He also currently sits on the Board of Directors of The National Association of Beverage Importers Inc. (NABI) in Washington D.C., serving as Chairman and a member of its Executive Committee. In addition to being a well-recognized industry leader, John Beaudette is an international public speaker who has traveled the world, educating suppliers and government agencies about Brand Entry in the US & Navigating the Three Tier system.
Sid Patel. Sid Patel has been in the wine and spirits industry for over 10 years and is the CEO and founder of BeverageTradeNetwork.com, a US based company connecting wineries, breweries and distilleries to importers and distributors globally. Having sold his own brands from Australia, New Zealand, Argentina, South Africa, Chile, France and Spain in the USA to both independent retailers and national chains, small distributors to the nation’s largest distributors, he brings immense experience in building a brand from the ground-up.
This program is designed to help brands gain competitive traction in the US marketplace using strategic partnerships and developing successful sales programs in order to fuel their brand down the road to success.
As a special offer for for International wine, beer and spirit brands exhibiting at USA Trade Tasting, these three industry pros will be giving an exclusive training workshop before the event on how to successfully partner with importers and launch your brands in the USA.
Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference on 16-17 May 2017. These presentations from industry leaders on today’s leading ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.
Looking to grow your distribution in the USA?
Exhibit your brand at USA Trade Tasting (USATT) and get the attention of USA’s leading importers, important distributors, high-profile retail merchants, and influential media executives.
Event Producer: Beverage Trade Network
USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.