Get Ready for USA Trade Tasting 2017

USATT 2017If you’re hoping to grow your beverage brand by breaking into the U.S. market, your mission is twofold. First: get your product in front of distributors, retailers, and importers. Second: learn as much as you possibly can to fine-tune your marketing strategy, tweak your product and packaging, and craft your communication to importers and distributors.

The United States Trade Tasting Conference provides a platform for you to do it all. Held May 16th and 17th, 2017 at the Metropolitan Pavilion in New York City, the show will bring together wineries, breweries, and distilleries with small- and medium-sized importers, retailers and distributors from the tri-state area, as well as press professionals. Brands that are hoping to grow their distribution in the U.S. will have a platform to show off their product, as well as network with others in the wine, beer, and spirits industry.

Brought to you by the Beverage Trade Network, the USATT 2017 will also feature talks by influential industry heavy-hitters, making it a great way to soak up knowledge from those who have figured out the formula for success in the beverage industry. From a lineup of presentations given by industry leaders at the conference to a Q & A session with experienced mentors, USATT is ideal for those who are serious about growing their brand.

Looking Back at 2016…

USATT 2017

The inaugural USA Trade Tasting Conference in 2016 was an immense success. It featured 180 exhibitors that included organizations from around the world. Wine brands from France, Italy, Australia, Portugal, and other leading wine-growing countries were featured. Attendees also got to taste and experience an assortment of spirits, craft beer, and cider brands. The response was immense, with over 2,000 people in attendance.

“We are extremely pleased with the response we’ve received from the exhibitor’s at USATT’s inaugural event,” said Sid Patel, CEO of Beverage Trade Network and Director of USA Trade Tasting. “The quality of the exhibitors and the satisfaction of the visitors has set the bar extremely high for years to come.”

In addition to giving beverage brands the ability to exhibit their products and network, USATT 2016 featured the wildly popular Brand Pitch Sessions, which gave importers and distributors the chance to experience emerging brands that are entirely new to the U.S. market.

Attendees were also able to attend master classes on topics such as whisky, the wines of South Africa, as well as one presented by the New York Wines Organization.

Topping it all off was the BTN Educational Conference. Chock full of presentations by experts in beverage sales, distribution, and marketing, the conference hosted a wealth of information for companies determined to grow their brands.

…And Forward to 2017

The United States Trade Tasting Conference 2017 promises to be two days of learning experiences, buying, selling, networking with industry peers, and having fun. Here’s an overview of what you can expect from USATT 2017.

Grand Tasting 

The best way to introduce your product to buyers is by giving them a taste, so a presence at the USATT Grand Tasting is a must. Conference attendees will meet beverage innovators and get the chance to taste products from 132 tasting stations. Each setup includes all you need to conduct a tasting; simply bring your product, sample cups, a roll-up banner, and marketing materials to make your table your own. More details about the Grand Tasting are available here.

Conference

USATT 2017USATT is about more than just putting your product out there; it’s also about learning and gaining valuable insight from industry leaders.

The USA Trade Tasting Educational Conference features presentations on things like marketing, sales, and distribution.

From growing your brand to crafting the perfect marketing strategy, the content presented here will inspire you and help you see things from a new perspective. It will also give you the chance to network and exchange ideas with others in the industry. Follow this link to find out more about the USATT Educational Conference.

USATT Show Deals

USATT Show Deals are the two-day only discounts from USATT Exhibitors for attendees of the show from the beverage industry. These are buying opportunities for distributors, importers, retailers, and brokers to get real savings with specials and deals offered only at USATT 2017. These offers are limited to USA Trade Tasting attendees and can be redeemed on the trade show floor, 11:00 am – 6:00 pm on May 16 and May 17, 2017.

Office Hours  

USATT 2017

USATT’s Office Hours is a Q & A session with speakers and mentors who can give you valuable advice on how to best market your new brand. They’ll help you understand things from the perspective of importers and distributors, explaining expectations for new brands and how you can best make an impression during your introductory communication with them. Learning from experienced mentors who can show you the ropes and help you avoid pitfalls is priceless when you’re starting out in the beverage industry. Let them show you the path to success.

USATT 2017

Register Now to be a Part of USATT 2017!

If you’re a domestic or international winery, a craft brewery, or a distillery who would like to meet with and get your product in front of U.S. distributors, retailers, and representatives from the press, USATT is the ideal opportunity for you to do so. It’s also an invaluable source of beverage industry education that can help you create a strategy to get ahead and grow your brand faster. Whether you wish to trade, network, or educate yourself, check out the USATT website for more details on attending and exhibiting.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.
USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

How to Get on the Radar Screen of a Wine Distributor or Importer?

At the Conference Sessions for USATT, held at the Metropolitan Pavilion in March 2016, there was a Panel that comprised of Jim Ryan, SVP of the beer division of Constellation Brands, Giacomo Turone, VP of wine and spirits importer Palm Bay International and Scott Ades, CEO of The Winebow Group. They were asked questions relevant to the attending audience comprising of distributors, importers, retailers and producers of alcoholic beverages.

Please read below, one of the questions that was put forth to the panel and their answers.

 QUESTION: “People obviously want to talk to you (as importers or distributors), so how do they get through the firewalls you put up? You’re hammered by phone calls, you can’t take everyone’s call, what can they do?”

 In today’s hyper-competitive market environment, importers and distributors are deluged by calls, as wine brands of all sizes try all types of tactics to get distribution within the all-important U.S. marketplace. So what can these brands really do to capture the attention of importers and distributors?

Scott Ades, CEO of The Winebow Group, suggests that the only way to get noticed is a combination of persistence and creativity. The other trick, he says, is to show importers that you’ve been getting a lot of press and media attention. That will sometimes open the door, since most importers are looking for emerging trends and unknown brands they can turn into a success.

USATT Panel Discussion

The participants of the recent panel discussion at the USATT Conference 2016 agreed, though, that it’s somewhat of a chicken-or-the-egg problem. How do you prove you’re a commercial success before you’re a commercial success? You need to start generating numbers that excite people, and you need to start getting trade media attention. If you can get a few articles written about you, you can tell other people about it.

Jim Ryan, a SVP with the beer division of Constellation Brands, says that smaller bands have to be “tenacious.” You have to be willing to try again and again, until you get a positive response. It also helps to attend industry events, since those are places where you can get face-to-face meetings and set up a display for people to learn about you. He stresses on the importance of being able to pour your product, sample them and speak to potential distributors and importers in a face to face setting. This really helps to make a connection rather than continuing to make cold calls over the phone.

Ultimately, though, finding the importer is not the end, it’s just the start for a new wine brand. They still need a sales solution, a marketing solution and a distribution solution. Too often, they turn to “brand ambassadors” and other “feet on the street” to build the brands. But that’s rarely scalable, and it’s also very expensive.

Giacomo Turone, a VP with the wine and spirits importer Palm Bay International, agrees. He says that brand ambassadors can get spread out too far. And half of their expenses are related to things like meals, hotels and plane trips – activities that are not helping to build the brand. Smaller brands need to focus on scaling, on growing and showing how they are unique within the marketplace. The best way to do that is for the brand owner – such as the founder of the business – to take a more visible role.

Ades also suggests that brands do some careful consideration of their business model and pricing. If you start with a price too low, you can never go higher. The price needs to be a realistic price that will fund your operations going forward. Given the costs of building a brand, Ades says that it’s better to invest in a brand without a brand ambassador.

Putting up real numbers is often the way to get the attention of any importer or distributor. And better yet if you can show velocity or momentum, in the form of sales that are increasing rapidly on a quarterly basis. That’s the best way to build a small brand from the ground up when you may have little initial volume. Thus don’t focus on the level of your sales – focus on the momentum and pace of those sales.

Hear the answer to this question at 22:27 minutes

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.
USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now

Vodquila – USATT 2016 Brand Pitch Sessions

Red Eye Louie’s VODQUILA is a special blend of Ultra Premium Vodka and imported Super Premium Tequila. Red Eye Louie’s Vodquila gives you the “Best of Both Worlds!” Blending these two distinct bases gives REL the flexibility and competitive advantage that brings new energy to the spirits industry and thus allowing REL to introduce new blends in 2016. Please click on the links for more information about Vodquila and Brand Pitch sessions.

USA Trade Tasting (USATT) is an annual adult beverage trade trade tasting and business conference where brand owners can connect with importers, state distributors, retailers and press of USA. 2017 USATT will be hosted in New York City on May 16-17. Backed with conference sessions, USATT helps exhibitors develop their sales network and adopt successful distribution strategies.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blue-prints to successfully maneuvering in the US industry. Get involved with 2017 USATT and grow your distribution.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now

How To Build An All Star Team For Your Beverage Business

Build An All Star Team For Your Beverage Business

In this exciting presentation from beverage business staffing pro and founder of BevForce, Josh Wand gives viewers an in-depth look at organizational design strategies and recruiting skills that all wine, beer and spirit executives should adopt in their operations.

USA Trade Tasting (USATT) is an annual adult beverage trade tasting and beverage business conference where brand owners can connect with importers, state distributors, retailers and press of USA. 2017 USATT will be hosted in New York City on May 16-17. Backed with Beverage Business conference sessions, USATT helps exhibitors develop their sales network and adopt successful distribution strategies.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blueprints to successfully maneuvering in the US industry. Get involved with 2017 USATT and grow your distribution.

If you are a wine, beer or spirits producer or a USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers, and retailers in the USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now

Essential Business Information for Wine, Beer and Spirit Producers and Importers for the US Market

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Join thousands of beverage professionals at USA Trade Tasting on May 16-17 in New York city to connect with influential market makers and build your business.

USA Trade Tasting and ShipCompliant have teamed up to educate international suppliers and US based import companies. Continue reading