Office Hours with Importers and Distributors at USATT 2017

USATT17 Office Hours Q&A Session was hosted by Steven Raye, President of Bevology. The audience had a chance to ask one-on-one questions about building a successful brand to members of an expert panel: Martin Sinkoff of Frederick Wildman, Rob Bradshaw of Cape Classics and Michael Yurch of Blue Sky Group.

USATT’s Office Hours effort was led by Sid Patel, Founder, and CEO of USA Trade Tasting and Beverage Trade Network and was hosted by Steve Raye, president of consulting firm Bevology.

About USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a lineup of B2B trade shows around the world. For more information about BTN, please visit

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

P & M Beverage Imports LLC

After living overseas for many years, they grew to enjoy the wide variety of beers and wines available to them from some of the world’s premier manufacturers of spirits. Upon visiting the United States, they were distraught to see that the brands that they enjoyed abroad were nowhere to be found here. With this as their motivation, they decided to take things into their own hands and start P & M Beverage Imports. Many of the items that they import are new to the industry, so they are doing their part to introduce new products from smaller companies in an effort to help them gain a position in the American marketplace.


By helping smaller companies expose their unique beverages to a new market, they are also allowing their clients to enjoy drinks that they may have never encountered otherwise. They take pride in what they do, and they have a passion for developing a personal bond between the manufacturer and the importer. In an effort to help businesses grow outside of their local markets, they spread the love of fine drinking to places it has never been before.

Their Craft Beer and Wine Imports Brings International Flavor to You

In recent years, the rise of craft beer has spread its unique flavor across the United States to breweries and bars where connoisseurs of fine drinking enjoy the special acquired taste of locally brewed beverages. Here at P & M Beverage Imports, their craft beer and wine aim to expand the horizons of craft beer and wine appreciation beyond the borders of their nation in order to bring the world’s finest beverages to their friends, family, and loved ones.

After many years of living overseas and enjoying the foreign beers that other countries had to offer, they returned to the United States hoping to find that those same craft beers had been imported here. Their optimism was initially met with frustration upon discovering that none of the beers that they had enjoyed abroad were not available here, but they quickly turned that frustration back into optimism when they decided to start their own beverage import business.


Experience the Taste of Quality with Their Wine Importation Company

As part of their interest in sharing the fine wines that they have tasted abroad, their wine importation company brings special blends from Sicily to their friends here in the States. They look forward to giving you the opportunity to share the wonderful experience they have had in discovering the joy of wines from their favorite small companies located overseas.

Discover a New Favorite with Their Beer Importation Company

When you choose their beer importation company as your destination for drinking fun, they are glad to share their unique selection of beverages that have been brewed outside of the United States. For some of the best selection and quality on foreign craft beers, choose their craft beer store today to discover your new favorite beverage.

Their Wine Imports from popular wineries abroad

For one of the most exclusive selections available on the market, make their fine wine imports your next destination for elegant flavors that are popular to the industry. Currently their winery in the portfolio, Gambino Vini has carefully crafted from grapes grown in Sicily, their wines boast a rich, one-of-a-kind flavor that is bound to be a new favorite among you and your fellow wine connoisseurs.

P&M_Beverage_Imports_LLCThey Import the Highest Quality of Crafted Wine into the United States

P & M Beverage Imports is a business that imports crafted wine and craft beers from Europe into the United States. They plan to start things off the right way with a brand new line of exclusive wines from a winery named “Gambino Vini” that is located near an active volcano called Mount Etna on the island of Sicily.

All of the wines that this winery produces are made from four different kinds of grapes. The red wines are made with various types of grapes such the Nero D’Avola, Norrealo Cappuico, and the white wines are made from white grapes known as Carricante and Catarratto. The wines from this winery can be paired with a wide variety of items, including a broad range of different meats and cheeses.

Their Fine Craft Wine features Incredible Quality & Flavor

All of their fine craft wine has incredible quality when it comes to flavor and elegance. The wines they import are available in two major types: Sicilia Rosso, which indicates a red wine made from grapes that originate in Sicily, and Sicilia Bianco, which refers to white wine that is made from grapes from Sicily.

Taste the Difference with Their Line of Exclusive Italian Fine Wine

The names of their Italian fine wine include Feud’o Rosso, Feud’o Bianco , Duvanera, Alicante, Tifeo Rosso, Tifeo Bianco, and Tifeo Rosato .

All three of their Tifeo wines were made out of grapes that were grown on the top of a volcano. They also carry an Etna Rosso wine that is called Petto Dragone, the most elegant wine of all the wines.

Make Their Craft Beer Your Choice for Imported Brands

Their craft beer imports feature unique flavors from some of the newest brands in the industry that can’t be acquired anywhere else in the United States. They import craft beer from small companies looking to introduce themselves into the U.S. market place. This gives you the privilege and opportunity to try what the world has to offer without traveling abroad. So become one of the first to try their products as they become a popular choice in stores nationwide.


Browse Their Wide Inventory of Craft Beer for Sale in Their Store

While much of the craft beer for sale in the United States comes from local breweries, P & M Beverage Imports features a wide range of options that are crafted in overseas breweries. Their craft beer store boasts an extensive inventory of unique full-bodied and aromatic blends that are manufactured from some of the industry’s newest brands, which gives you the opportunity to experience the joy of discovering new flavors before anyone else.

As part of their ongoing goal to expose new brewing companies to the United States craft beer market, they aim to import the brands that they have enjoyed during their time overseas. This enables the companies to grow as their products reach a new demographic, and allows a whole new group of people to find a drink that they’ve never had the pleasure of enjoying before.

Discover Your New Favorite Imported Beer at Their Store

Each brand of imported beer that they carry features a unique blend of hops that are balanced with tropical fruits to create a special, one-of-a-kind flavor. Each brewery delivers an energetic combination of well-rounded beers that feature a distinct mix of refreshing flavors, ranging from malty and salty to fruity and flowery and everywhere in between.


Visit Their Imported Craft Beer Store to Try out Their Special Flavors

When you visit their imported craft beer store, you won’t be greeted by the same beers that you’ll find in every other local bar. Instead, you’ll encounter a whole new world of flavors that are unlike any of the previous beers you’ve tasted. Since the breweries that they import their beers from are located overseas, they are one of the exclusive carriers of these unique IPAs, wheat beers, bitters, ales, witbiers, and stouts. They look forward to helping you find your new favorite beer with us, so feel free to ask any questions that you may have about the imported beers that they offer in their store.

Take the Flavor Trip of a Lifetime to Their Imported Beer Store

The staff of their imported beer store has developed a taste for the exotic during their journeys abroad, and they look forward to sharing that exciting experience with you. Their special inventory of imported beers introduces a whole new world of opportunities for enjoying a special brew that you’ve never tasted before, so be sure to visit them soon to begin the flavor trip of a lifetime.

P & M Beverage Imports Video:

P & M Beverage Imports Social Media Accounts:

Facebook | Twitter | Instagram | YouTube

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

India’s Craft Brewery

New York will become the host to India’s first and leading craft brewery in New York. Bira Beer which was started by Ankur Jain in India is one of the hottest craft brewery out of India will be coming to USA Trade Tasting 2017 to grow its US Distribution.

A handcrafted beer, imagined in India, that is tasteful, with a mascot that isn’t overtly masculine or feminine but fun; Bira 91 is a brand that is irreverent, urban and resonates with the millennial!

India's Craft Brewery

B9 Beverages (the company behind Bira 91) has started up with the mission to bring a craft beer revolution in India & the US. Based out of New Delhi, with expansion throughout the US, everyone at B9 cares deeply about one thing, and one thing only – creating and making beers that people can fall in love with.

India's Craft Brewery

And, they begin with careful selection of the world’s best ingredients: malts from France & Belgium, hops from the lost & unknown Himalayas and from traditional Bavarian farms, water from the world’s most protected sources – all combined with the passion and skill of their brewers to bring you the world’s finest beer!

Bira is the smart simian mascot, a idiosyncratic monkey which reflects everything that they stands for – being estoric, eccentric, unconventional and unorthodox. They are  the lynchpin of their services with a peerless insight into the tastes of  beer connoisseurs! Beers brewed by them are an eclectic mix of exotic ingredients that epitomize the flavors of the traditional Bavarian farms, the mystical Himalayas and the gourmet tastes of France and Belgium.Their style is aesthetic and thus they have a penchant for organic, handcrafted beers.

India's Craft Brewery

Know More about India’s Craft Brewery Bira91 at USATT.

Explore premium beer offered by BIRA at USATT 2017. USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Meet Importers, State Distributors, Retailers and Press of USA in New York City.

Event Producer: Beverage Trade Network
USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

UniWines – Brand Pitch Session at USATT 2016

Through a consumer driven approach and strong company values, uniWines Vineyards have grown to be one of the top 5 largest primary producers in SA in under ten years. Our broad one-stop-shop portfolio includes everything from bulk and bottled wine, to craft beer and artisan Grappa. We aim to establish long-term, mutually beneficial partnerships and have done so in more than 20 countries worldwide.

More information about uniWines can be found at uniWines and about Brand Pitch sessions at

USA Trade Tasting (USATT) is an annual adult beverage trade trade tasting and business conference where brand owners can connect with importers, state distributors, retailers and press of USA. 2017 USATT will be hosted in New York City on May 16-17. Backed with conference sessions, USATT helps exhibitors develop their sales network and adopt successful distribution strategies.

uniwinesWith instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blue-prints to successfully maneuvering in the US industry. Get involved with 2017 USATT and grow your distribution.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.


USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now

The Best Craft Beer Blogs, Undiscovered Labels and Desert Island Brew: Cindy Molchany

The craft beer industry’s popularity has expanded significantly over the past decade and with it has come a much needed (and heralded) explosion of new breweries.


As exciting as the new frontier of beer can be for craft beer enthusiasts, sometimes lack luster beers receive a lot of attention while other, more ‘drink-worthy’ beers get lost in the fray. It can be hard to navigate through each and every offering, not to mention the immense world of craft beer oriented websites. Drinkers and users alike often find themselves drinking their usual beers and back on their favorite websites looking for something new to spark their imagination.  A lot of the time, we just want someone to give us the inside word on what’s hot and what’s not.

To give our visitors a sneak-peak into the world of craft beer professionals,we asked USA Trade Tasting Conference speaker Cindy Molchany of Craft Beverage Jobs some questions about the best (and worst) parts about the e-world of craft beer.

cindy_molchany1.  What is your number one source for staying on top of the craft beer industry?

Google Alerts.  It’s easy and it’s free.

2. What our your favorite beer blogs?

  1. Beer Labes in Motion – LOVE the creativity
  2. Craft Beer Nation  – Love their community and dedication
  3. Craft Beer – the horse’s mouth has good content 🙂

3. What are some undiscovered breweries that everybody should be following?

Birra Toccalmatto from Italy. I tried it in Scotland and it was life altering good. They have small-time distribution in US. Find it!

Sante Adairius from Capitola, CA.  I’m not sure how undiscovered they are anymore, but they are exceptionally good.

4. What are the most annoying things people can do on social media?

My three biggest social pet peeves are:

  1. Send Twitter Direct Messages – especially auto-generated;
  2. When brands just use social to publish, but not engage;
  3. When people use social to whine.

5.  If you were stuck on a deserted island, what beer would you want to have with you?

Lagunitas. IIt’y my old hometown brewery, so I’ll always be extremely loyal :).

Join us in New York City at the USATT Conference to get in-depth insight into top sales, distribution and marketing techniques being used in the wine, beer and spirits industry

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

How to get your beer featured by leading magazines and blogs

USA Trade Tasting outlines 12 tips for craft beer brands to get their beer featured by leading magazines and blogs.

 how_to_write_beer_magazine_press_Craft_Beer1. Send or Deliver Samples
For reviews you only need to send a couple of bottles of each SKU, however the more you send the merrier. Sending a carton or two for the editorial staff Friday afternoon drinks is always a good idea, and even attending the drinks to network or provide a product tasting with the staff. If delivering beer, and you don’t plan it with the editor, then be prepared to not see them, and have the carton labelled with their name and your details. If you do get a chance to talk to the editor or blogger, then have a sample bottle or 6-pack just for them, plus a bottle for the tasting panel if they aren’t the ones tasting the beer for the magazine or blog. Give them some merchandise or something that leaves a lasting impression.

When sending samples, you could also include a flash drive (branded or not) or CD with all the images of your brand identity, which is convenient.

2. Email
Editors receive so much email, however it is the best form of contact for brands given you can supply high res images, video links and text about the brand all at once, easy for the editor to file away on their computers.

The subject line is crucial and getting the message wrong can lead to a quick delete from the editor if they think it’s not relevant. As mentioned in a recent blog about what magazine editors really want, to write about your brand, the subject line depends on whether you are pitching a magazine or blog that is in-category or out-of-category. If in-category, i.e. as a beer brand, a beer magazine, beer blog, liquor magazine then you can be specific in the subject line what section or topic your beer is relevant to. Whereas for out-of-category magazines and blogs, such as for a beer brand would be Real Living magazine, Wheels, food blog, these would still be interested in beer, but your subject line would need to include your brand name, the section it relates to, and what issue, i.e. you should know if they have a beer feature coming up and therefore you are saying your beer is relevant to that edition. They also look for beers to run in a review, tasting notes section, and therefore mentioning what drinking occasion your beer relates to and what time of year, what food it matches to and so on, all help.

Images are crucial as well. They need to be high resolution (high res) at 300 dpi for print magazines and low res at 72 dpi for blogs. Ideally if you had these able to be downloaded from your web site, or you have them uploaded on dropbox or another cloud storage service, and you include a link in your email for the editor to download them. Images are crucial because images balance text and are visually appealing rather than just text. If you leave the searching of images to the editor, then they may not choose images that relate to your brand, and by providing images with your brand, its additional exposure.

With the text in your email, its best to include the text in the email as well as attach it as a PDF.

3. Phone
Having a chat over the phone is always great, better still in person, however with deadlines and a mountain of phone calls, if you don’t get through leave a message and keep trying. If it ends up you feel like you are hounding them with phone messages, just keep in mind they don’t know you, and may not understand your product or how its relevant to their readers, so leave messages that provide some evidence of your beer being relevant. Never give up!

4. Network at events
If you attend events where editors and bloggers attend, then if you meet them, that’s a great opportunity to build rapport.

5. Attend magazine and blog events
Magazines and blogs will stage their own events, and these are excellent opportunities to attend and meet them, plus for you to see if you supply product for the event, all to build rapport with the magazines and blogs, and ultimately gain some exposure from these events in their mediums, both print and online / social media.

6. Understand their readerships and editorial flow
When communicating via phone and email, it helps a lot when writing your press release, if you understand the magazine or blogs readership and editorial, so you know how to position your beer and what portion of their readerships you beer is targeted to.

You can do this by downloading their media kit from their web site.

You can also contact the magazine and request a features calendar, either from the editorial assistant or features editor, it doesn’t have to come from the editor.

7. Be Specific
If you think your beer doesn’t exactly suit the magazine or blogs audience, then say so, however, explain why you are pitching your beer to them, and what section it relates to, or if you are offering a product for a gift guide or reader competition. Be precise, what issue or time of the year your email relates to, not too wordy and straight to the point. Attach high res images and all detail required, so they don’t need to contact you for more info unless they choose to.

8. Lead Times
When contacting magazine editors, they are always working on editions months in advance, so if you are emailing today, be talking about the edition or feature that is three months ahead. Check the magazine’s media kit for deadlines and on sale dates.

For blogs, the lead times are much less, so you can be pitching ideas that might see your beer being included in a feature with days or weeks.

9. Multimedia
From a space point of view, blogs have much fewer restrictions on word count and images, plus they can include videos and link to websites. So make sure if you have video and more photos than would have been used in a print version, include them in your communication to the blogger and online editor for the magazine’s website or blog.

10. Online
Obviously, blogs are online, however many magazines are online, either as an App, blog, eNewsletter, desktop version, website. Therefore, if you find you are not gaining too much luck in receiving editorial in print, try again focusing on the magazine’s online mediums.

11. Awards
If you’ve won an award, then chances are you will be written about, so ask the question if they haven’t asked you already, providing the list of results, attach your high res or low res award or trophy medal images and images of you being presented the trophy if applicable.

12. Creative Ideas
There are so many reasons why an editor or blogger can write about beer, however as to get them to write about your particular beer is the challenge. They will have their own thoughts on who to include, and if you are emailing and calling them and sending samples, merchandise, small relevant cards or gifts for Easter, Christmas, networking with them at events, then that will all help to be top of mind.

As mentioned in a recent blog about what magazine editors really want, to write about your brand, a number of keywords were provided that capture the attention of editors and help them relate your beer to their readership.
• Brand Story – an authentic, believable and interesting brand story is always worth writing about
• Interview the Head Brewer, they are the Rock Star
• Packaging – canning is popular at the moment, interesting labels
• Exciting and unique ingredients, process, something different to the norm
• Sessionable, craft, premium, mainstream, commercial, mid-strength, hoppy, IBU, malty, flavour (taste, aroma, mouthfeel) – use words that are relevant to the magazines readership
• Health – how does your beer carbs and calories compare to wine, cider, milk, orange juice and so on
• Travel – weekends away, does your brand have a great destination to visit?
• Merchandise – everyone loves a free t-shirt, bottle opener, glass, and son – make sure you send more than one, as the magazine editor is sure to want one for themselves (as well as use them for reader competitions)!
• Food – Does your brand have styles that are great matches to different food groups, relevant to restaurants and consumers, what glassware is used for your beer styles
• Free beer – send them samples, it works
• Drinking Occasions – give the magazine editor some pointers on your brand being relevant for different drinking occasions, such as entertaining at home, celebrating, BBQ, food pairing, tasting beer, public holidays, Christmas, NYE, Australia Day, seasons, sport, boilermaker (match with whisky) etc.
• Education – use your brand to make things relevant such as the brewing process, beer styles, ingredients, flavour, tasting beer, craft beer 101, food pairing, what’s the difference between craft beer and VB?
• Exclusive – if you can give a magazine editor some content that no one else does, either ever, or just for a period of time, that works
• Homebrewing – cloning is very popular with homebrewers so if you can share your recipe in all grain, concentrate, extract that works
• Sponsorship – an event that is relevant to the magazine editors readership
• Competitions – either offer product for their reader competitions, or tell them about a great competition
• Charity – what is the cause, what is your brand doing, how much did you raise, etc.
• Events – invite them along
• Whatever your imagination can come up with, that is relevant to the magazine sections and readers
• Spur of the moment, radical, never been seen or done before events or circumstances, that a magazine editor just has to see or experience – AKA guerrilla marketing, such as, as mentioned in Starting your own Brewery, by Dick Cantwell, fermenting a craft beer pumpkin ale in a bath tub in a pub or cellar door for Halloween.

Join us in New York City at the USATT Conference to get in-depth insight into top sales, distribution and marketing techniques being used in the wine, beer and spirits industry

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.