India’s Craft Brewery

New York will become the host to India’s first and leading craft brewery in New York. Bira Beer which was started by Ankur Jain in India is one of the hottest craft brewery out of India will be coming to USA Trade Tasting 2017 to grow its US Distribution.

A handcrafted beer, imagined in India, that is tasteful, with a mascot that isn’t overtly masculine or feminine but fun; Bira 91 is a brand that is irreverent, urban and resonates with the millennial!

India's Craft Brewery

B9 Beverages (the company behind Bira 91) has started up with the mission to bring a craft beer revolution in India & the US. Based out of New Delhi, with expansion throughout the US, everyone at B9 cares deeply about one thing, and one thing only – creating and making beers that people can fall in love with.

India's Craft Brewery

And, they begin with careful selection of the world’s best ingredients: malts from France & Belgium, hops from the lost & unknown Himalayas and from traditional Bavarian farms, water from the world’s most protected sources – all combined with the passion and skill of their brewers to bring you the world’s finest beer!

Bira is the smart simian mascot, a idiosyncratic monkey which reflects everything that they stands for – being estoric, eccentric, unconventional and unorthodox. They are  the lynchpin of their services with a peerless insight into the tastes of  beer connoisseurs! Beers brewed by them are an eclectic mix of exotic ingredients that epitomize the flavors of the traditional Bavarian farms, the mystical Himalayas and the gourmet tastes of France and Belgium.Their style is aesthetic and thus they have a penchant for organic, handcrafted beers.

India's Craft Brewery

Know More about India’s Craft Brewery Bira91 at USATT.

Explore premium beer offered by BIRA at USATT 2017. USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Meet Importers, State Distributors, Retailers and Press of USA in New York City.

Event Producer: Beverage Trade Network

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

6 Reasons to Attend USA Trade Tasting 2017 Conference

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, USA Trade Tasting is a must attend event.

Join hundreds of fellow wine makers, brew masters, distillers, sales people and marketers at USA Trade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network.

USA Trade Tasting

Top reasons to attend USATT Conference

  1. Learn the basics: How to launch, market and grow your wine, beer or spirit brand in USA market.
  2. Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will educate you to focus on techniques that really work.
  3. Network with marketers just like you: Imagine connecting face-to-face with hundreds of people as you share stories, gather ideas and build relationships that last for years.
  4. Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with noteworthy industry contacts.
  5. Get your ROI by getting great content. The right conference not only allows you to meet smart, inspiring people, but also teaches you a lot — especially in skills that make you a more well-rounded professional. The USATT Conference is ‘How-To’ themed where the topics are not about the current state of the industry and the problems being faced– instead we talk about how to meet and overcome these challenges.
  6. It’s in New York City. An international hub for business, the nexus of major import and distributions houses and connected to importers, distributors, retailers in neighbouring states.

Here is full video of USA Trade Tasting Conference 2016.

Below is a sampling of what you will learn about.

  • How Importers and Distributors can build a strong sales force.
  • How to Draft a Solid Distribution Agreement for Franchise and Non-Franchise States
  • 10 Proven Promotional Programs That Will Get Your Brand Picked Up By National Chains and Large Retailers
  • It’s revolution time: Make your “liquor store” a lean, mean, selling machine: Marketing that will crush your competition and win customers for life.
  • Office Hours with Importers and Distributors
  • How to win Retailers and Influence Them with Effective Merchandising and Programming […] View Full ScheduleUSA Trade TastingEvery year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

    USATT Visitor Registration is Now Open.

 

Processing Times for Beverage Alcohol Formulas

Their Current Processing Times chart shows up-to-date processing information for beverage alcohol formulas, both those that require sample analysis and those that do not. Use this chart, which they update daily, to estimate when your formula application is likely to be processed.

They review formula applications in the order they receive them. If you submitted your formula application or laboratory sample after the date in the chart below, then They have received your application but they have NOT assigned it to a formula specialist.

NOTE: If your formula application requires a sample for lab analysis, they begin analyzing your sample shortly after receiving it. After analyzing the sample, they return the formula application to the application queue based on the date they originally received the sample.

Reading the Chart

  • Application Type—  They list the current information for formula applications where no sample analysis is required by commodity, i.e., distilled spirits, malt beverages, and wine. The formula applications for all commodities where sample analysis is required are shown in the bottom row of the chart.
  • Average Formula Processing Time (Calendar Days)— This column lists the average number of days it takes to process your application, from the time They receive it (or your lab sample) until either they approve or reject it. This includes any time spent waiting in the queue, time to analyze your samples (if required), and any time spent sending electronic applications back and forth for correction.
  • Today They are Processing New* Applications where either the Formula or Sample was Received On— If you originally submitted your application or lab sample after the date posted in this column, then they have received your application but have NOT assigned it to a formula specialist and won’t have any information about your application status.
Current Beverage Alcohol Formula Processing Times: As of: 3 / 10 / 2017 5:35 AM
Application Type Average Processing Time 
(Calendar Days):
Today they are Processing New* Applications where either the Formula or Sample was Received On:
Distilled Spirit Formulas 2 Days 3 / 3 / 2017
Malt Beverage Formulas 1 Days 3 / 6 / 2017
Wine Formulas 1 Days 3 / 6 / 2017
All Formulas that require Sample Analysis 24 Days 2 / 10 / 2017

*New applications are those they have not yet reviewed; however, electronic applications resubmitted with corrections always take priority over new applications.

Need a Status Check?

  • Remember— It’s as easy as logging into your Formulas Online account – available 24 hours a day, 7 days a week — to check on the status of your application.

Related Information

2016 Formulation applications (all types) received year-to-date: 2,633 (as of 03/05/2017)

For more related information, visit these Web pages:

Beverage Alcohol

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

Top 20 Wine Conferences in the World

When one is pondering the possibility of attending a wine conference, they think about if their time and money will be worth it. What will be the quality of the presentations? Will they gain anything of value from it?

In an industry like ours, wine conferences are one of the best opportunities to take your game to the next level. One can meet experts and influencers face to face, where they can get answers to their questions and guidance from industry veterans. They can also listen to how successful businessman did it; the tips, techniques and tricks they used to get ahead.

In our busy schedules, we often forget the importance of being in a live face-to-face setting with others from the wine business community. Wine conferences present you with the opportunity to share new ideas with fellow professionals. You also encounter new vendors, suppliers, importers, distributors and retailers.

Attending a wine conference can drive business relationships and heighten your knowledge of running your wine business successfully.

For your perusal, listed below are the top 20 wine conferences taking place around the world.

 

Eastern Winery Exposition

eastern winery expositionThe Eastern Winery Exposition is the largest production wine and grape trade show and conference east of the Pacific states. It is designed to provide Eastern U.S. and Canadian wineries and vineyards with an easily accessible, low-cost professional meeting with a variety of winery and vineyard suppliers, at the right time of year.

A strong conference program, exhibit hall featuring suppliers relevant to the region’s business of wine making, networking events, industry association participation, and flexible registration packages are all integral components of EWE.

Wine Conference Details for Eastern Winery Exposition:

URL: http://easternwineryexposition.com/

USA Trade Tasting and Business Conference (USATT)
USA Trade TastingUSA Trade Tasting (USATT) is an annual adult beverage trade/specialist trade tasting and business conference launched in order to promote sustainable growth in the independent beverage industry by helping boutique wineries, craft breweries, craft distilleries, importers, distributors, retailers and beverage companies learn, source and grow. The show is produced by BeverageTradeNetwork.com which is one of the world’s leading platform connecting wineries, breweries, distilleries to importers and distributors globally.

The USATT showcases exciting wines, beers and spirits from all over the world to USA importers, wholesalers, distributors, retailers and press.

Wine Conference Details for USA Trade Tasting:

URL: http://usatradetasting.com/

Location: Metropolitan Pavilion, New York, New York, USA.

International Bulk Wine and Spirits Show (IBWS SHOW)
ibwss-international bulk wine and spirits showThe International Bulk Wine and Spirits Show aims to give the bulk trade a truly dynamic trading platform where buyers can confidently conduct business with the world’s most reputable suppliers. As the go-to shipping gateway on the Pacific seaboard and home to the majority of wineries in the USA, San Francisco is positioned perfectly for the fair. The city has long acted as the USA’s trading post between the northern and southern hemispheres.  With the launch of IBWSS, international bulk suppliers from some of the world’s most important markets will have unprecedented access to the US market.International Bulk Wine & Spirits Show is a 2 day event being heldat the South San Francisco Conference Center in San Francisco, USA

The International Bulk Wine and Spirits Show showcase exciting wines, beers and spirits from all over the world to USA in the Wine & Spirits industry.

Wine Conference Details for International Bulk Wine and Spirits Show:

URL: http://www.ibwsshow.com

Location: South San Francisco Conference Center in San Francisco, USA.

Wine Marketing & Tourism Conference
wine marketing and tourism conferenceThe Wine Marketing & Tourism Conference, organized by the wine marketing wine tourism will take place at the Texas Hill Country in Fredericksburg, USA. The conference will Wine tourism, of course, is simply the visitation of wine regions by travelers. From an industry conference perspective, our goal has always been to provide valuable advice on how to grow and improve one’s own wine tourism offering. And growing wine tourism is all about effective marketing.

Wine Conference Details for Wine Marketing & Tourism Conference:

URL: http://winetourismconference.org/

Location: Texas Hill Country, Fredericksburg, USA.

Wine Industry Technology Symposium
wits_logo_lgWine Industry Technology Symposium is a conference for winery professionals who implement technology solutions or analyze sales data. This includes IT professionals, marketing managers and DTC managers, as well as general managers, financial managers and winery owners. This conference only focused on Successfully Deploying Technology Solutions in the Wine Industry.

The conference will include educational sessions, multiple networking opportunities to discuss technology and data issues with other industry professionals and a Sponsor Showcase where sponsors demonstrate and discuss the solutions they offer the wine industry.

Wine Conference Details for Wine Industry Technology Symposium:

URL: http://www.winebusinesswits.com/

Wine2Wine Conference
wine2wine wine conferenceswine2wine is the only event in Italy specifically dedicated to the wine business, an opportunity for all players involved in the production and distribution of wine. Wine2Wine conference offers the unique opportunity for interaction where wineries can gather updated information and know-how in order to better face the challenges of this evolving sector. The event brings together the experience of some of the most important Italian and international wineries, as well as from other dynamic and innovative sectors.

Wine Conference Details for wine2wine:

URL: http://www.wine2wine.net/

Location: Eronafiere Congress Center, Verona (VR) Italy.

Australian Wine Industry Technical Conference (AWITC)
Australian Wine Industry - Technical ConferenceThe Australian Wine Industry Technical Conference and Trade Exhibition is the premier technical event for the Australian wine industry. Held every three years since 1970, it combines an extensive program of plenary sessions, workshops, posters, student forum and social events with the industry’s most respected and extensive trade exhibition. The Australian Wine Industry Trade Exhibition (AWITE) is Australia’s leading exhibition of wine technology, equipment and services. Australian Wine Industry Technical Conference will feature a comprehensive range of winemaking and vineyard equipment, materials and associated services. AWITC will be conducted by Fair Events and presented by the Australian Wine Industry Technical Conference Inc.

Wine Conference Details for US Bev Expo:

URL: http://www.awitc.com.au/

Location: Australia.

International Wine Tourism Conference – IWINETC
international wine tourism conference

IWINETC was founded in Spain in 2009; The International Wine Tourism Conference has now accommodated over 700 wine tourism professionals in 45 different countries throughout the world. IWINETC is the leading global event for the wine and culinary tourism industry, held in grape escape destinations around the world. The 3 day event (2 day conference & 1 day Workshop) delivers thought provoking professional education, an extensive exhibition area to discover wine travel destinations and their wines, a focused business environment for tour operators to meet wine tourism experience providers and a chance to discover the wine tourism highlights of the host destination.

Wine Conference details for International Wine Tourism Conference:

URL: https://www.iwinetc.com/

Location: Catania, Sicily, Italy.

Unified Wine & Grape Symposium
unified wine and grape symposiumThe Unified Wine & Grape Symposium (UWGS) is an annual wine and grape industry event, held every January in Sacramento, California, United States of America. Since 1995 the American Society for Enology and Viticulture (ASEV) and the California Association of Wine grape Growers (CAWG) have worked together to develop the trade show combined with symposium. The Unified Symposium also hosts a trade show with over 550 vendors displaying their products and services to the more than 12,000 people who attend annually. This annual event draws more than 13,000 grape growers, vintners and allied industry members from around the world. Including 3 days of program sessions, and over 650 exhibitors, it is the largest event of its kind in the western hemisphere in the Wine & Spirits industry.

Wine Conference details for Unified Wine & Grape Symposium:

URL: http://www.unifiedsymposium.org/

Location: Sacramento Convention Center, Sacramento, USA.
WSWA Convention
Wine and Spirits Wholesalers of americaThe Wine and Spirit Wholesalers Association Convention is one of the biggest events in the USA and services large distribution houses and their members.  For over seventy two years the event has celebrated the success of the wine and spirits industry in the USA.

Wine and Spirits Wholesalers of America Annual Convention and Exposition is a 4-day event being held at the Grande Lakes in Orlando, Florida. The WSWA Convention is the premier event where distributors seek out new and exciting beverage products in the wine &spirits industry.

Wine Conference Details for Wine and Spirits Wholesalers Association Convention:

URL: http://www.wswaconvention.org/

Location: Grand Lakes, Orlando, Florida, USA

Wine Vision Conference
wine visionWine Vision is now widely recognized as the leading business innovation forum in the international wine calendar.  Since its launch in 2013 almost 650 CEOs and senior level decision makers have attended the event from close to 30 countries. Their feedback has been unanimous: Wine Vision extended their knowledge, enriched their networks and inspired action in their business. Their mission is to be a catalyst to a more profitable wine industry. Following two years in London and resounding success in Bilbao, Spain, The host location for next year’s forum will be Sonoma County, one of North America’s most progressive wine producing areas.

Wine Conference Details for Wine Vision:

URL: http://www.winevision.com/

Location: Sonoma County, California, USA.

Romeo Bragato National Conference
Romeo Bragato National ConferenceThe Romeo Bragato Conference is the annual three-day conference of the New Zealand grape and wine sector. Named after Romeo Bragato, considered by many to be the ‘father’ of New Zealand viticulture, the conference brings together all participants in the industry. The conference covers the full range of industry activity including grape growing and wine making, national and international wine sector trends, wine marketing and market development, business management and strategic planning.

Wine Conference Details for Romeo Bragato National Conference

Place: New Zealand
Website: http://www.bragato.org.nz/

World Wine Meetings – Barcelona
World Wine Meetings - BarcelonaWorld Wine Meeting is a 4 day event being held at Barcelona, Spain. This event showcases products like wine and spirits.  The WWM Barcelona business convention takes place over 3 days and is an opportunity to meet selected wine buyers from key buying markets of the world. For more than 30 years now, the WWM Barcelona (ex Cannes) convention has enabled 1,000 wine producers and wine merchants to create, develop, and establish their export activities etc. in the Wine & Spirits industry.

Wine Conference Details for World Wine Meetings Barcelona

Place: Barcelona, Spain
Website: http://www.wwm-global.com/en/

International Cool Climate Wine Symposium
International Cool Climate Wine SymposiumInternational Cool Climate Wine Symposium is for bringing together the world’s leading producers and experts in cool climate viticulture, winemaking, research and promotion. So what does “cool climate” mean in relation to wine? There you’ll find out more, see why the ICCWS Symposia are an essential in the diaries of the world’s leading winemakers and grape growers, and explore the winemaking lands of England and Wales. The International Cool Climate Wine Symposium is a major international forum, bringing together the world’s leading figures in cool climate wine production. Held first in 1984, Over three days ideas and best practice will be shared, new and sustainable ways to produce wine will be discussed, master classes will be hosted and wines tasted.

Wine Conference Details for International Cool Climate Wine Symposium

Website: http://www.iccws2016.com/

Place: England
SOMM Summit – International Wine & Spirits Symposium
SOMM Summit - International Wine & Spirits SymposiumSOMM SUMMIT is an educational symposium designed for wine & spirits enthusiasts, sommeliers, wine sales and hospitality professionals with an emphasis on international wine, craft beer, artisanal spirits, enology and viticulture. This four-day conference features educational seminars, wine-beer-spirits tastings and discussions led by prominent master sommeliers, masters of wine, and professors of enology and viticulture, brewers and distillers.

Wine Conference Detail for SOMM Summit – International Wine & Spirits Symposium

Website: http://www.sommsummit.com/

Place: Seattle, WA
Meininger’s International Wine Conference
Meininger's International Wine ConferenceMeininger’s International Wine Conference, held on the eve of ProWein, offered lively presentations and discussions on trends in the wine market and in wine e-commerce. The Meiningers International Wine Conference, organized by the Meininger Verlag GmbH will take place at Dusseldorf, Germany. The conference will cover areas like discuss the rules of play and conduct, the notions of impact and influence and the questions of how important social media has become in the wine sector and how it influences markets and sales.
Wine Conference Details For Meininger’s International Wine Conference

Website: https://www.meininger.de/

Place: Germany
Digital Wine Communication Conference

Digital Wine Communication ConferenceDWCC is one of the world’s biggest conference related to wine and technology. The DWCC is conference dedicated to creating a network of wine communicators across the globe to spread information, broaden the culture of wine, improve industry standards, and above all else, create a physical space to communicate and share ideas. These Conference sessions are led by international experts in the field who come from around the world to share their knowledge; the conference is thus an excellent opportunity for anyone in the wine trade to network.

Wine Conference Details for Digital Wine Communication Conference
Website: http://www.dwcc.co/
London Wine Fair
london-wine-fair-2014-logo_colour-on-white-670x270London Wine Fair is a 3 day event and wine conference being held at the Olympia London in London, United Kingdom. The London Wine Fair is one of the world’s leading wine trade events. For 36 years the UK and international wine industry has been meeting at the Fair to discuss all aspects of the trade, to taste the latest vintage and get down to business. This is such a biggest wine conference in London.

Wine Conference Details For London Wine Fair

Place: London

Website: http://www.londonwinefair.com/

Hong Kong International Wine & Spirits Fair

Hong Kong International Wine & Spirits FairThe wine scene in Asia is sparkling with potential for growth, and the HKTDC Hong Kong International Wine & Spirits Fair is the platform that promotes the wine trade. The Hong Kong International Wine & Spirits fair is 3 days event held at Hong Kong Convention & Exhibition Centre. Though Asia is its home ground, the fair is truly international. Buyers will see wines from the classic wine-producing regions of the world as well as exciting new winemakers of non-traditional origins and organic wines.

Wine Conference Details for Hong Kong International Wine & Spirits Fair

Place: Hong Kong

Website: http://www.hktdc.com/

WIVI central coast Wine Conference
aaeaaqaaaaaaaaw3aaaajgm3ntviogi5lwu2mzgtndy4ms1hotfkltc1ytfhmme4ytk4nqWiVi Central Coast, is the premier wine and viticulture symposium and trade show in Central California. Now the largest wine industry event south of San Francisco, WiVi boasts 45,000 sq. ft. of exhibit space with nearly 200 exhibits and hundreds of new products, product demonstrations, educational seminars and networking opportunities for winemakers, grape growers, winery owners and managers.

This one-day conference and tradeshow features sessions by top industry leaders on regional viticulture, enology and DTC topics and gives attendees the opportunity to understand and experience new trends and technology.

Wine Conference Details for WIVI central coast Wine Conference

Website: http://www.wivicentralcoast.com/

Place: California, USA

Wine conference build up your distribution network, strong wine brand awareness, targeted audience for all these reasons conferences must attain and participate, continue to do so at least once a year. The benefits are definitely bigger than the costs if you know how to get the most out of every wine conference.

 

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting Launches ‘USATT Stories’ Competition

USA Trade Tasting’s develops ‘USATT Stories’ as a cross-platform competition modernizing pre-event brand promotion.

USATT_Stories_0516

New York, NY.  USA Trade Tasting’s develops ‘USATT Stories’ as a cross-platform competition modernizing pre-event brand promotion.

USATT’s new initiative features fully integrated social components in an innovative competition developed to promote exhibiting international wineries, breweries and distilleries to the US industry.

The top fifty exhibitor’s USATT Stories will be showcased throughout the trade show with feature adverts displayed on the trade floor. The exhibitor with the highest shared USATT Story across all social media platforms will receive a full page advert in the official USATT program.

“Our goal with USATT Stories is to provide exhibitors with the ability to voice their brand story to the US audience,” said Sid Patel, CEO of Beverage Trade Network. “The campaign is particularly useful for brand owners looking for a viable solution to extend their reach in the USA. With the platform, brand owners will now be able to develop brand recognition across the US market well in advance of the trade show by leveraging the strengths of our media network.”

Official ‘Story’ sharing results for the competition will be tallied on February 28, 2017, however the platform will continue to operate up until and during the trade show (May 16-17) to help exhibitors generate trade interest.

Exhibitors are encouraged to take an active role in the program.

The 2016 USA Trade Tasting and Conference hosted a full day of speakers dedicated to helping beverage professionals develop their sales network and adopt successful distribution strategies into their everyday operations.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies presented their tried and true blue-prints to successfully maneuvering in the US industry.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

Looking to find a wine and spirits importer in the USA?

If you are looking to find a wine and spirits importer in the USA, you have come to the right place. In this article, we provide innovative solutions to help you find a wine and spirits importer in the US market.

Find_wine_importers

Getting your brand ready for business in the USA requires a thorough understanding of what US importers are looking for and how to service their needs.  In the US, foreign brands cannot legally sell their wines or spirits directly to distributors or retailers. They must first appoint an importer who will have exclusive rights to the brand in their territory.  The importer will then work with their distribution partners who will in turn supply their retail partners with the imported brand.  This system, called the Three Tier System, creates a very complex and competitive marketplace.

In order to ensure they are working with brands that they think will successfully penetrate the US system, importers look to source new products that come with solid marketing budgets, premium packaging, good price points and exceptional taste.  Depending on the importer profile, the preferences given to these characteristics can vary drastically.  It is important to target importers who work with similar brands to yours and understand what it means to be a part of a successful stateside brand launch.  As the importer contract gives the importer exclusive rights to your brand, you want to protect yourself against potentially signing on to an ill suited import partner.

After doing your due diligence researching importers who you think will be good fits for your business goals, it’s time to find innovative ways to get importers interested in your brand and ready to develop a working partnership.

Here are five tips on how to secure a US importer for your wine and spirits brands:

1. Working From The Retail Shelf Back to the Importer

Even though you cannot directly sell your product to retailers in the three tier system, it is highly recommended that imported brands develop strong ties to retail buyers and build a solid consumer base of excited costumers who want to see the brand in their territory.  By initiating market demand before approaching importers in the region, chances are the wine and spirits importer will already know about your product and be happy for the opportunity to work with you towards a successful brand launch.

2. Targeted Emails

Developing a professional PowerPoint presentation is more than just getting ready for your sales pitch.  You can use a well thought out presentation in your personalized emails to importers that highlight your brand and show them that you are ready to do business.  The more detailed the information your provide that clearly delineates a market strategy, the easier it will be for them to see the benefits of taking your brand on.
Big Peat’s 2014 Brand Plan is a perfect example of a .pdf presentation that can be sent to importers.

3. Trade Shows

Another way to elicit demand for your product at every tier of the distribution chain is to successfully exhibit your brand at important industry trade shows.  Getting your brand in front of buyers, media, and market makers is an important first step in showing the US industry that you are here to stay.  Use specialized trade shows to build you network base and develop long lasting relationships that you can leverage when talking with potential importers.

4. Local Organizations

There are many national and regional groups that can help you develop your message for international partners.  Make sure you utilize all of your local organization’s networks by using the support programs they offer to get your message out to international trade.  One of the best ways to generate interest from wine and spirits importer is to have second party recommendations from important market influencers and often this means working closely with those organizations that already have an established sales network.

5. Ratings and Reviews

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Submitting your products into competitions and getting highlighted in influential publications can increase your brand recognition and generate interest from representatives across all tiers of the industry.  Increasing your portfolio of ratings and reviews from substantiated sources is practically a pre-requisite to successful brands launches in today’s saturated market. The assumed belief by retailers and distributors is that is much easier to sell a new product with lots of awards, points and feature articles associated to the brand to US customers then it would be otherwise. Make sure you have allotted a good marketing budget to fulfilling this goal as the same philosophy often translates itself up the supply chain and manifests itself in the initial decision making process of importers.Wine_industry_resources

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.