6 Reasons to Attend USA Trade Tasting 2017 Conference

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, USA Trade Tasting is a must attend event.

Join hundreds of fellow wine makers, brew masters, distillers, sales people and marketers at USA Trade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network.

USA Trade Tasting

Top reasons to attend USATT Conference

  1. Learn the basics: How to launch, market and grow your wine, beer or spirit brand in USA market.
  2. Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will educate you to focus on techniques that really work.
  3. Network with marketers just like you: Imagine connecting face-to-face with hundreds of people as you share stories, gather ideas and build relationships that last for years.
  4. Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with noteworthy industry contacts.
  5. Get your ROI by getting great content. The right conference not only allows you to meet smart, inspiring people, but also teaches you a lot — especially in skills that make you a more well-rounded professional. The USATT Conference is ‘How-To’ themed where the topics are not about the current state of the industry and the problems being faced– instead we talk about how to meet and overcome these challenges.
  6. It’s in New York City. An international hub for business, the nexus of major import and distributions houses and connected to importers, distributors, retailers in neighbouring states.

Here is full video of USA Trade Tasting Conference 2016.

Below is a sampling of what you will learn about.

  • How Importers and Distributors can build a strong sales force.
  • How to Draft a Solid Distribution Agreement for Franchise and Non-Franchise States
  • 10 Proven Promotional Programs That Will Get Your Brand Picked Up By National Chains and Large Retailers
  • It’s revolution time: Make your “liquor store” a lean, mean, selling machine: Marketing that will crush your competition and win customers for life.
  • Office Hours with Importers and Distributors
  • How to win Retailers and Influence Them with Effective Merchandising and Programming […] View Full Schedule

USA Trade Tasting

Processing Times for Beverage Alcohol Formulas

Their Current Processing Times chart shows up-to-date processing information for beverage alcohol formulas, both those that require sample analysis and those that do not. Use this chart, which they update daily, to estimate when your formula application is likely to be processed.

They review formula applications in the order they receive them. If you submitted your formula application or laboratory sample after the date in the chart below, then They have received your application but they have NOT assigned it to a formula specialist.

NOTE: If your formula application requires a sample for lab analysis, they begin analyzing your sample shortly after receiving it. After analyzing the sample, they return the formula application to the application queue based on the date they originally received the sample.

Reading the Chart

  • Application Type—  They list the current information for formula applications where no sample analysis is required by commodity, i.e., distilled spirits, malt beverages, and wine. The formula applications for all commodities where sample analysis is required are shown in the bottom row of the chart.
  • Average Formula Processing Time (Calendar Days)— This column lists the average number of days it takes to process your application, from the time They receive it (or your lab sample) until either they approve or reject it. This includes any time spent waiting in the queue, time to analyze your samples (if required), and any time spent sending electronic applications back and forth for correction.
  • Today They are Processing New* Applications where either the Formula or Sample was Received On— If you originally submitted your application or lab sample after the date posted in this column, then they have received your application but have NOT assigned it to a formula specialist and won’t have any information about your application status.
Current Beverage Alcohol Formula Processing Times: As of: 3 / 10 / 2017 5:35 AM
Application Type Average Processing Time 
(Calendar Days):
Today they are Processing New* Applications where either the Formula or Sample was Received On:
Distilled Spirit Formulas 2 Days 3 / 3 / 2017
Malt Beverage Formulas 1 Days 3 / 6 / 2017
Wine Formulas 1 Days 3 / 6 / 2017
All Formulas that require Sample Analysis 24 Days 2 / 10 / 2017

*New applications are those they have not yet reviewed; however, electronic applications resubmitted with corrections always take priority over new applications.

Need a Status Check?

  • Remember— It’s as easy as logging into your Formulas Online account – available 24 hours a day, 7 days a week — to check on the status of your application.

Related Information

2016 Formulation applications (all types) received year-to-date: 2,633 (as of 03/05/2017)

For more related information, visit these Web pages:

USA Trade Tasting 2017 Conference Registration Now Open. RSVP NOW

Beverage Alcohol

Absolute Must Attend: Office Hours With Martin Sinkoff, Rob Bradshaw, Michael P. Votto and Michael Yurch

In May, we will be putting you in-front of the buyer directly. USA Trade Tasting will be featuring “Office Hours”  a panel discussion on how brands can find, present to and work with prospective U.S. importers and distributors.

A one-on-one Question and Answer session will give attendees a a chance to address their specific issues via one-on-one with panelists. Importers and distributors will share what they are really looking for when selecting a new brand. What do they expect from a new brand? And, why some brands make it and some don’t.

Panel Includes:

Martin Sinkoff, VP Dir. of Mktg Frederick Wildman

Rob Bradshaw, CEO, Cape Classics

Michael P. Votto, President/CEO of Votto Vines

Michael Yurch, President, Bluest Sky Group, ex. owner of Sherry Lehmann

Who Should Attend:

International and Domestic Brand Owners who are Looking To Grow in the US Market. Importers and Distributors of USA looking to address their own business challenges.

Moderator: Steve Raye, President of Bevology Inc.

Office Hours

Steve Raye is President of Bevology, a marketing consulting company specializing in spirits and wine. Steve has more than two decades of Drinks Industry experience, beginning with Diageo-predecessor Heublein. As a Managing Partner of Brand Action Team for ten years, he specialized in helping new-to-the-U.S. brands manage their entry into the American market.

On the wine side Steve also has significant experience working with country and regional wine trade promotion agencies including Austria, Australia, Chile, Spain, Santorini and Ribera del Duero and Rueda. He is also a consultant to Vinitaly and has managed U.S. trade PR for ProWein. On the spirits side he directed the entire brand development from concept through design, launch, and execution for Singani 63 from Bolivia and Pisco Portón from Peru. Steve is a recognized thought leader who writes and speaks on the issues driving the American Drinks market. He has spoken at Vinitaly, Wine2Wine, Vino2016, London Wine Fair, WSWA, U.S. Drinks Conference, Tales of the Cocktail.

Learn more about – Key Considerations on Route to market Strategies in the U.S. By Chris Mehringer (President of Park Street)

Office Hours

Beer, Spirits, & Wine – Packaged Imports Grow

Beer, Spirits, & Wine – Packaged Imports Grow +5.3% By Value Over Last Twelve Months through November 2016, Packaged Exports Decline -2.3%

Packaged Imports

  • Total beverage alcohol imports (including bulk and packaged) grew +5.3% by value over the last twelve months and grew +4.9% by value over the last three months. 23.7% of all imported beverage alcohol by value came from Mexico over the last twelve months.

Total beverage alcohol imports

  • Total beverage alcohol exports (included bulk and packaged Imports) declined -2.7% by value over the last twelve months and declined -4% by value over the last three months. 21.1% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Packaged Imports of beer grew +8.3% by volume and grew +9.4% by value over the last twelve months. Over the last three months imports grew +7.2% by volume and grew +6.1% by value. 63.6% of imported beer by value comes from Mexico.
  • Exported beer grew +2.5% by volume and grew +1.5% by value over the last twelve months. Over the last three months exports grew +5.6% by volume and grew +7.9% by value. 27.7% of exported beer by value goes to Mexico.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Packaged Imports of spirits for the last twelve months grew +5.4% by volume and grew +4.4% by value. Over the last three months volumes grew +3.8% and grew +2.2% by value.
  • Imported bulk spirits for the last twelve months grew +4.2% by volume and grew +5.3% by value. Over the last three months volumes grew +11.3% and grew +33.1% by value.
  • 31.4% of all imported packaged spirits by value arrived from France while 55.6% of all imported bulk spirits by value arrived from Mexico.
  • Exported packaged spirits for the last twelve months grew +1.9% by volume and declined -9.7% by value. Over the last three months volumes grew +2.9% and declined -14.1% by value.
  • Exported bulk spirits for the last twelve months grew +10.4% by volume and declined -2.5% by value. Over the last three months volumes grew +2.5% and declined -6.3% by value.
  • 11.9% of all exported packaged spirits by value is destined for United Kingdom while 24.7% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Packaged Imports of wine for the last twelve months grew +3.2% by volume and grew +3.1% by value. Over the last three months volumes grew +2.4% and grew +4.1% by value.
  • Imported bulk wine for the last twelve months grew +2% by volume and grew +7.8% by value. Over the last three months volumes grew +11.4% and grew +31.1% by value.
  • 33.5% of all imported packaged wine by value arrived from Italy while 29.6% of all imported bulk wine by value arrived from New Zealand.
  • Exported packaged wine for the last twelve months declined -14.1% by volume and grew +2.5% by value. Over the last three months volumes declined -16.5% and grew +3.1% by value.
  • Exported bulk wine for the last twelve months declined -5.4% by volume and declined -8.2% by value. Over the last three months volumes declined -1.4% and declined -9% by value.
  • 29.9% of all exported packaged wine by value is destined for Canada while 29.6% of all exported bulk wine by value is destined for United Kingdom.

Source : BW166

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

How to Sell Your Wine, Beer and Spirits Direct to Restaurants and Sommeliers

Unique Partnership between USATT and iSanté Magazine Facilitates Direct Wine Sales to Restaurants

isante - Beer and Spirits

iSanté and USA Trade Tasting have partnered to provide wine brand owners with an innovative sales solution which gives them direct access to restaurant trade.

Leveraging the strengths of the USATT Direct platform and the influence of iSante Magazine’s network, brand owners looking to penetrate new on-premise markets will be able to access a wide range of influential decision makers like never before.

The USATT Direct platform, which utilizes MHW, ltd.’s services, gives restaurant owners the power to immediately fulfill their purchase orders from wineries around the world.  By pairing this service with the trade network of Sommeliers and Restauranteurs that iSante Magazine represents, brand owners will have unprecedented power to generate a streamlined sales model that directly targets the restaurant trade.

“The market has always needed a program like this in place,” said USA Trade Tasting President, Sid Patel. “Building relationships across multiple tiers has been something of a nightmare for international suppliers and one of the biggest problems for wine brand owners is generating trade interest on the ground. Both USATT and iSanté have been working tirelessly to connect the global retail trade, and we believe our partnership is a big step forward.   For restaurant owners to finally be able to seamlessly source new products directly from the supplier is huge.”

For restaurant owners and sommeliers, the partnership will allow them to change the way they look at sourcing new brands.  Because the USATT direct program is structured in such a way that allows them to work with any international brand, it will also give them a much needed increase in variety to consider.

For brand owners and suppliers, the partnership greatly increases their ability to convince VIP accounts to take on their labels.  With the logistical support of MHW and USATT, as well as the media presence and network of iSanté, brand owners will have the necessary influence to confidently conduct business and directly service the on-premise trade.

USA Trade Tasting (USATT) is an annual adult beverage trade trade tasting and business conference where brand owners can connect with importers, state distributors, retailers and press of USA. 2017 USATT will be hosted in New York City on May 16-17. Backed with conference sessions, USATT helps exhibitors develop their sales network and adopt successful distribution strategies.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blue-prints to successfully maneuvering in the US industry. Get involved with 2017 USATT and grow your distribution.

USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. We bring in dozens of experts so you can get targeted advice on everything from sales and distribution to operations and management.

USA Trade Tasting and conference focused exclusively on the Wine, Craft Beer, Cider and Spirits industry in USA.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

US Beverage Alcohol Trends

usa-map

The IWSR’s recently released 2016 US Beverage Alcohol Review shows gains across the beer, wine and spirits categories led by brand innovations and premium pricing. The US consumer is drinking across all three categories based on consumption occasion, and suppliers are struggling to stay relevant, especially with the rise of craft brands and legal-drinking-age Millennials.

BEER

Growth in the imported, craft and FAB segments resulted in a modest gain of 0.4% in the overall beer category in 2015, ending the year at 247,300 hectolitres (or 202.5m barrels). The categories with the largest share were Domestic Lights (43.6%), Domestic Regular (23%), Imported beer (15.1%) and Craft (11%). Looking back five years tells a different story; in 2010, Domestic Lights were 6.7 percentage points higher (50.3%), Domestic Regular held 1.8 more percentage points (24.8%), while Imported beer had 2.1 fewer percentage points (13%) and Craft’s share of the beer industry was 4.9 points lower (6.1%).

The Domestic Regular beer category experienced its fourth year of consecutive declines in 2015 as the category fell by -3.2% to 56,800 hectolitres. The Domestic Light beer category continued to struggle with recapturing lost consumer attention last year as the category lost -2.4% of its volume to end 2015 at 107,800 hectolitres. The top four leading beer brands all posted declines in 2015: Bud Light (-2.5%), Coors Light (-2.3%), Budweiser (-2.9%) and Miller Light (-1.3%).

The Imported beer segment advanced volumes by 6.9% in 2015, ending the year at 37,300 hectolitres. The top five leading brands (Corona Extra, Modelo Especial, Heineken, Stella Artois and Dos Equis) make up nearly 70% of the category and each increased volumes last year on an average growth rate of 10.6%. Mexican imports showed tremendous growth in 2015, led Constellation Brands’ Modelo Especial (+19.2%), Corona Extra (+8.5%), Corona Light (+7.4%) and Pacifico (+4.9%). Heineken’s Dos Equis grew 8.7% and Tecate Light was up 42.3%.

CIDER

The US cider category grew double digits once again in 2015, albeit at a slower rate than previous years. The 14.7% advancement to 2,600 hectolitres, although significant, was a far cry from the 64% growth the category experienced in 2014 and 74% growth in 2013. From a brand perspective, Angry Orchard remained the category leader in 2015 with a share of 51.4% cider in the US.

WINE

The category increased 1% in 2015 to end the year at 351.6m nine-litre cases, keeping up the momentum of over two decades of continual growth. Imported wine accounted for 26% of overall wine sales, while domestic wine was 74%. Four of the top five fastest-growing wine brands are owned by E&J Gallo (Barefoot, Dark Horse, Liberty Creek and Apothic), and along with DFV-owned Bota Box, the top five brands comprised 28.3m nine-litre cases, up 15.8% between 2014 and 2015.

In 2005 premium-and-above segments for still wine held a 13.3% share of the category. That share has increased year over year, with the exception of a slight decrease during the recession, to end 2015 with a 20.7% share of the category. During that same time period 31.6m nine-litre cases were added to the premium-and-above segments. This proves that premiumisation is alive and well in the still light wine category and consumers are trading up.

Still light wine comprises over 90% of the overall wine category at 317.1m nine-litre cases. From a brand perspective, the leading domestic still light wine brand, Franzia, decreased modestly last year, falling -0.3% to 25.1m nine-litre cases. The remaining top five brands – Barefoot, Carlo Rossi, Woodbridge and Sutter Home – all posted mixed results. Collectively, the five leading brands added 1.4m nine-litre cases. On the imported still light wine side, leading brand Yellow Tail decreased volumes by -3% last year. Cavit, Concha y Toro, Riunite and Fish Eye round out the top five and, collectively, these leading brands lost -1.8% share last year. Imported brands that posted increases included Lindemans (+6.9%), Kim Crawford (+17.2%), Ruffino (+12.4%), Oyster Bay (+22.9%), Roscato (+45.7%), Castello del Poggio (+18.9%) and Nobilo (+11.7%). Total sales of imported still light wines increased by 2.3% in 2015 to reach 80.6m nine-litre cases.

Rosé wines held a 16% share of the still wine category last year and were within two-tenths of a percentage point over the last five years. Rosé wines have increased their growth rate from posting a gain of 0.2% in 2014 to a 1.9% growth rate in 2015, ending last year with 50.7m nine-litre cases.

Sparkling wine continued to outperform the overall industry last year by posting a gain of 6.2% to 20.6m nine-litre cases. The 6.2% gain in 2015 was significant in comparison to the 3.7% growth rate posted a year earlier. Among the top five leading brands of domestic sparkling wine, four of the five posted increases on an average growth rate of 6.2%, which translated into the addition of 410,000 nine-litre cases. The leading domestic sparkler, André, increased volumes by 4.1% in 2015 to end the year with 2.3m nine-litre cases. The prosecco category was a mere 63,000 nine-litre cases in 2005, which held a 0.5% share. Prosecco has since grown at an annual compound growth rate (CAGR) of 43.5%, ending 2015 up nearly 30% and holding a 11.9% share of the sparkling wine category. Spanish cava has also increased, although not at a comparative rate to prosecco. Cava held a 7.5% share of sparkling wine and alcohol trends in 2005 and that increased to an 8.8% share last year on a 5.3% CAGR.

Sangria ended 2015 with an increase of 12.7% to 1.7m nine-litre cases. Imported sangria offerings accounted for 70.1% of sales and increased sales volumes by 15% last year. Domestic sangrias held the remaining 29.1% of the category and increased at a rate of 7.8%. Though a handful of sangria brands have been around for years, a flurry of new entrants over the last two years – e.g. Beso del Sol, Mija and Loleo – are quickly expanding trial and purchase. Rice-based sake posted gain of 2.5% last year to end 2015 with 2.5m nine-litre cases, while holding a 27.8% share of the other wine category. Rice-based wines have grown at a CAGR of 3.5% since 2005 by adding 737,000 nine-litre cases to the industry. Domestic sake brands hold the lion’s share of the category with 78.3% of sales.

The fortified wine category lost -3.8% of its overall volume last year, ending 2015 with 4.2m nine-litre cases. In 2005, sherry held a 32.3% share of the fortified category, which has since increased to 35% last year. Similarly, port wine’s share went from 18.1% in 2005 to a 25.1% share last year. Light aperitifs haven’t been able to post an increase in years, and last year was no exception as the category fell by -4.3% to 1.5m nine-litre cases. The light aperitif category (including vermouths) ended 2015 with a 0.4% share. Imported vermouths declined at a rate of -6.2%, while domestic vermouths fell by -2.5%. Last year the vermouth and aperitif subsegments each declined by -4.4% and -2.7% respectively. Vermouth holds the lion’s share of the category and ended last year with 92.7%, but aperitifs are the segment gaining share, going from 6.6% in 2005 to 7.3% in 2015.

SPIRITS

The distilled spirits industry continued its year-over-year growth in 2015, marking 19 straight years of volume gains.  The distilled spirits industry ended last year with a total of 221.6m nine-litre cases through the addition of 7.4m cases, up 28.7% from 10 years ago.

Over the last 10 years some spirits categories have experienced unprecedented growth. Between 2005 and 2015, Bourbon whiskey volumes grew over 56% to reach 14.8m nine-litre cases; Irish whiskey grew 409% to reach 3.1m nine-litre cases; vodka grew 52.8% to reach 71.3m nine-litre cases; tequila grew 64.8% to reach 15.2m nine-litre cases; and mezcal grew 279% to reach 110,000 nine-litre cases.

In 2015 total US whiskey advanced by 4.6% with the addition of 1.2m nine-litre cases. Total Canadian whisky volumes grew by 9.8% (or 1.9m nine-litre cases) to end 2015 with a total of 21.6m nine-litre cases. Scotch whisky volumes advanced by a modest 0.3% to end 2015 with a total of 8.2m nine-litre cases and a 3.7% share of the overall spirits industry.  Irish whiskey’s surge has been not only unprecedented but unrelenting as the category increased by 19% last year to end 2015 surpassing the 3m nine-litre-case mark.  Japanese and other whisk(e)y category volumes grew by 54.3% to end 2015 with a total of 27,000 nine-litre cases. Overall gin volumes declined by -1.7% (or -167,000 nine-litre cases) to end 2015 down to 9.9m nine-litre cases. Vodka gained 735,000 nine-litre cases in 2015 on a 1% increase that brought the total category volume up to 71.3m nine-litre cases.  The rum category decreased by -2.7% in 2015 to end the year with 22.1m nine-litre cases. The tequila category shows no signs of slowing down and its most recent advancement of 5.2% surpassed the 15m nine-litre-case mark. Brandies and Cognacs capitalised on their impressive 2014 growth rate of 4.9% by posting a 5.6% increase last year. The all-encompassing cordials/liqueurs category decreased by -2.1% last year, ending 2015 with a total of 21.6m nine-litre cases.

Trading up to higher-quality products, or premiumisation, continues to be another contributing factor to the growth of the spirits industry. Looking at price tiers that experienced double-digit growth rates, super-premium US whiskey increased by 33.1% last year and has grown at a CAGR of 16.4% since 2005.  Super-premium gin increased by 22% in 2015, while growing at a CAGR of 15.6% since 2005.  Looking at tequila, the super-premium (+10.3%) and ultra-premium (+49.4%) price tiers performed incredibly well not only last year but over the last decade, growing at CAGRs of 12.8% and 29.5% respectively.

 About the 2016 US Beverage Alcohol Review

The IWSR’s newly created US Beverage Alcohol Review (US BAR) was developed in response to the need for a unified source in the United States covering the entire beverage alcohol universe: spirits, beer, wine, cider and the important craft segment.  Available as an interactive online dashboard in addition to a comprehensive written report, the US BAR includes demographic and state data, five-year forecasts by category, brand advertising spends, 2015 brand volume and value data, innovation and trend insights, the impact of the emerging e-commerce and delivery space, and much more. Contact brandy@theiwsr.com for more details.

About the IWSR

The IWSR is the leading source of analysis on the beverage alcohol market(alcohol trends). We are the longest-running research company specializing exclusively in alcoholic drinks. The IWSR’s comprehensive database quantifies the global and local market of wine, spirits, beer, cider and prepared cocktails by volume and value, and provides insight into short- and long-term trends. Our proprietary trend-tracker database, Radius, provides insights into brand innovation and marketing activity around the world.

The IWSR’s methodology is unique. We are the only research company to annually visit distributors, importers, producers, retailers and duty-free operators in each market. This allows us to better understand market dynamics, real consumption figures, and to explain why certain trends occur. The IWSR conducts face-to-face interviews with 1,500 companies in 118 countries each year, with further input from 350 companies. We provide more detail on more brands, across more countries, than any other source. The IWSR produces several special reports each year; for more details, please visit www.theiwsr.com

Press contacts

Helen Jagger, global marketing director, helen@theiwsr.com

+44 (0)20 7689 6832

Other enquiries

For more information on the IWSRs reports and servcies, please contact Graziella Jeffrey, business development director, at graziella@theiwsr.com or +44 (0)20 7689 6834

For US-related queries please contact Brandy Rand, VP of US marketing & business development, at brandy@theiwsr.com or +1-646-830-2616

IWSR is USA Trade Tasting’s data partner. Meet Brandy Rand from IWSR at USA Trade Tasting 2017. Brandy will give insights on the US wine, beer and spirits industry at the USATT’s conference on May 16-17, 2017 in New York City.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW