Highlights from Day 2 of USATT 2017

After an exciting first day at the USATT 2017 conference that featured nearly 1,500 attendees, 138 exhibitors and the first-ever public U.S. tasting of wines from Chateau Rongzi in China, the second day continued with two new Master Classes, two VIP expert panels and a number of different speaker presentations focusing on how emerging brands can enter the U.S. wine and spirits market.

The second day kicked off with an interactive audience Q&A that focused on the specific problems and needs of foreign wine and spirits brands attempting to enter the U.S. market. The panel, moderated by Steve Raye of Bevology, featured Martin Sinkoff of Frederick Wildman, Michael Votto of Votto Vines, Michael Yurch of Blue Sky Group and Rob Bradshaw of Cape Classics. This group of experienced wine industry veterans shared their perspectives of what importers and distributors are really looking for when selecting a new brand for their portfolio.

As the panelists explained at the outset, importers and distributors get lots of cold calls, so you need to be interesting and stand out. As Rob Bradshaw pointed out, unique stories can instantly connect you with importers and distributors, so you need to make some kind of emotional bond with a buyer. Always have your story ready when talking with importers and distributors. Michael Votto emphasized that you always need to know what your specific category looks like in the U.S market and what your competitors are doing. And Martin Sinkoff suggested that you need to understand where your product fits within an importer’s portfolio.

Along the way, the panel’s participants fielded questions on everything from how global warming and climate change are impacting the wine industry to a discussion of new, non-traditional routes to navigate a very complex U.S. market. Michael Yurch noted that the bigger the distributor’s portfolio, the harder you have to work to become an important part of that portfolio. You need to be your own advocate. The difficulty, says Martin Sinkoff, is that, “The wine business is not one thing. It’s a very complex organism. Each retailer is looking for something different.” So you have to be constantly innovating.

The morning session also featured a Master Class on Portuguese wines, focusing on the wines of the Tejo region. Participants learned about Portugal’s winegrowing tradition and how the wines of the Tejo region are distinct. They also had a unique chance to sample some of the best wines from the region.

As on Day 1, the United States Trade Tasting 2017 event also featured a busy day on the showroom floor. Over 130 exhibitors from 20 countries showcased their products. Alongside wines from traditional wine producing countries like France and Italy were new wines from Eastern Europe (including Slovenia and Moldova), South Africa and China.

USATT 2017

In the afternoon session of the conference, participants had a chance to hear from Thomas Barfoed, Managing Director of JF Hillebrand USA, who discussed the “7 Ways That Brands Can Optimize Their Domestic and International Logistics.” For example, he discussed how small and mid-size brands can optimize their shipments to the U.S., what logistical factors might impact margins and pricing, and how different modes of transportation can impact your go-to-market strategy.

Gerry Schweitzer, the legendary marketing genius behind Leblon Cachaca, made a special appearance in the afternoon. He illustrated the right way to go about pitching a distributor, focusing on how to tell a convincing brand story. Your brand story, he says, has to be compelling, personal and easy to remember. It has to explain why your brand is unique and how to build your brand.

In some cases, as in the example of Leblon, you can own not just a category, but also the entire drink (as in the example of cachaca and the Brazilian caipirinha). Schweitzer provided plenty of relevant marketing examples from Leblon, including many tactics that today’s marketers might refer to as “guerilla marketing” (e.g. re-painting a DHL delivery truck as a hip and trendy cachaca delivery truck).

Richard Halstead, Chief Operating Officer of Wine Intelligence, then gave a talk on, “How to Win Retailers and Influence Them With Effective Merchandising and Programming.” He was joined on stage by Stephen Fahy of Wine Library, who was also a special guest during Day 1 of the event. The two talked about the best strategies and tactics for getting specialist retail stores to carry your specific product.

When thinking about specialist wine retailers that might carry your product, they suggested, it’s important to think in terms of two very different types of consumers – the consumers who are very brand-driven and the ones who are very “involved” and care a lot about how a specific product fits into their lifestyle. In general, these more involved consumers are younger, and they are starting to account for a larger and larger percentage of retail wine consumers.

Then, a press panel on “The Do’s and Don’ts For Getting Press Coverage For Your Brand in the USA” featured moderator Steve Raye of Bevology; Gregg Glaser, Publisher/Editor of Modern Distillery Age; William Tish, Managing Editor of Beverage Media; and David Spencer, Publisher, and Editor of iSante. The panel covered both the big picture view of how to generate media buzz for your product, as well as some of the granular details of marketing, such as how to prepare a pitch e-mail for editors of both online and offline publications.

The afternoon session concluded with a Beaujolais Master Class, in which participants had a chance to re-discover the light red wines of the Beaujolais wine region in France. The Master Class covered the unique characteristics of each of the Beaujolais Crus.

And, of course, the day ended with more activity on the main showroom floor. Even in the last hours of the event, importers and distributors were mingling with the exhibitors, looking for the perfect new product for their portfolio.

2018 Exhibitor Super Early Bird Registration Is Now Open. Secure Your Best Price Now And Grow In Us Market.

Highlights From USATT 2017

On May 16-17, the United States Trade Tasting (USATT) event brought together producers, importers, distributors and other industry professionals at the Metropolitan Pavilion in New York. Producers learned more about how to enter the competitive U.S. marketplace, while importers and distributors got an early look at some of the innovative brands and products potentially coming to the U.S. market.

The event, which featured more than 2,000 participants and 138 exhibitors from more than 20 countries, focused on helping emerging brands stand out and differentiate themselves within their product category.

Learning to tell your brand story

As many of the speakers at USATT 2017 pointed out over the course of two days, being able to tell a unique and dynamic brand story is especially important when it comes to attracting new importers, distributors, and retailers. If you’re not telling a unique brand story, you’re making it harder for suppliers and wholesalers to sell your product.

Chris Mehringer, President of Park Street, emphasized that brand differentiation had to be at the core of any marketing strategy. One way to do that is by creating “badge value,” in which brand can serve as a badge for people to communicate who they are and what they want to be.

Jonathan Newman,  Chairman, and CEO of Newman Wine talked about the 10 biggest factors that can help brands get picked up by national chains and large retailers. For example, he mentioned the value of creating point-of-sale (POS) materials that help retailers sell wine, as well as the importance of making the label look right. At the end of the day, the attractive packaging really matters.

Stephen Fahy of the Wine Library emphasized that producers always have to be thinking like a marketer. Wine brands, he said, need to take an activist approach to getting noticed within the U.S. marketplace. That means infusing your brand with passion and enthusiasm. And it also means staying one step ahead of what customers want in the marketplace, “Look for new angles, new perspectives, and new opportunities. Always.”

New and innovative products on display

At this year’s USATT 2017, there were different tasting sessions to help participants explore wines from up-and-coming wine regions. For example, on Day 1 Chateau Rongzi held a public tasting of its highly acclaimed wines from the Loess Plateau of China. This marked the first-ever public tasting of its wines in the United States. And on Day 2, show participants had a chance to attend a master class on the wines of the Tejo region of Portugal.

In the Grand Tasting hall, attendees had a chance to see many of the themes and trends emphasized in the speaker presentations in action. Walking around the buzzing showroom floor, participants could see some of the innovative new products coming soon to the U.S. market – such as wines from Portugal and Eastern Europe (Slovenia, Romania, Croatia, Moldova). premium rum and mezcal drinks from Latin America, spirits with new flavor and taste profiles, and wines and spirits with innovative new packaging.  Some of the brand’s people were buzzing about at the event included Vodquila, Get Hot Tequila, Bira, and LIQS cocktail shots.

Getting educated about how to enter the U.S. market

What made this year’s event so distinctive was how carefully the conference content was tailored to the specific needs of the U.S. market. Day 2 of the event, for example, featured a dynamic Q&A hosted by Steven Raye, President of Bevology. Members of the audience had a chance to ask one-on-one questions about building a successful brand to members of an expert panel: Martin Sinkoff of Frederick Wildman, Rob Bradshaw of Cape Classics and Michael Yurch of Blue Sky Group.

Participants asked a wide-ranging number of questions, touching on everything from how global warming will impact the wine industry, to how the growing legalization of marijuana could impact the future trajectory of the alcoholic beverage industry.

USATT - 2017

Later on Day 2 of the event, there was also an interactive panel with three prominent journalists from the wine and spirits industry: William Tish (Beverage Media), Gregg Glaser (Modern Distillery Age) and David Spencer (iSante). Audience members asked specific questions about how to get press attention, and what types of stories can attract media coverage.

And throughout the two-day event, there were speaker presentations on every aspect of bringing a new wine or spirits brand to market. Thomas Barfoed of JF Hillebrand, for example, discussed the logistics of bringing a product to the U.S. market from overseas. Being able to optimize your supply chain can have a dramatic impact on your brand’s bottom line.  And Donna Hartman, an attorney with OlenderFeldman, discussed the important legal points to keep in mind when drafting distribution agreements.

Final takeaways

If anything, the pace of innovation within the wine and spirits industry is accelerating, and that’s placing even more of an emphasis on staying ahead of key trends in the market. It’s no longer just enough to have a quality product. That’s now a necessary, but not sufficient, condition. You also have to have a compelling brand story and a true understanding of where your product might fit within an import portfolio and how it should be priced.

The general consensus of the show’s attendees, based on first-hand conversations with many of the exhibitors, is that this year’s USATT 2017 far exceeded expectations. USATT 2017 showcased a range of dynamic new brands and brought together these brands with importers and distributors to think creatively about how best to bring them to market. Watch this space for follow-ups on success stories from these brands ahead of USATT 2018!

2018 Exhibitor Super Early Bird Registration Is Now Open. Secure Your Best Price Now And Grow In Us Market.

Meet These Leading Wine Suppliers from USA at USATT 2017

On this page, you will find a list of some of the leading wine suppliers in USA. These includes Spirits Consulting Group, Glass Revolution Imports, Venetian Hills, Royal Comfort Distributors, Le Cantine Inc, Sarego Imports LLC, Ze Wine Connoisseur, P & M Beverage Imports, and Chateau Bianca Winery.

1. Spirits Consulting Group:

Spirits Consulting Group provides the strategic consulting and management for the companies and brands within the Beer, Wine and Spirits Industries. SCG is leading wine suppliers from USA. SCG offers a unique integration of sales and marketing services for spirits, wine and beer brands in any stage of development and growth. Spirits Consulting Group’s team has experience with craft spirits, small start-ups, big brands, and everything in between – They will help take your brand through all the phases of development, launch, growth, and expansion.

2. Glass Revolution Imports:

Glass Revolution Import is one of the leading wine suppliers from USA. Glass Revolution Imports is importers of wickedly cool spirits and wines into North America. They search the earth to find amazing products that will bring pleasure to your late. They represent some amazing Distilleries. Their job is to find small, craft, artisan or independent distilleries and brands. Glass Revolution Imports have created in-depth information on their products and their Producers.

3. Royal Comfort Distributors:

Royal Comfort is a wine and beer distributor to Asia, focusing on Hong Kong and China. Their goal is to share the fantastic wine and beer produced in the great Northwest to the rest of the world. The region has been producing amazing wines, including a cabernet Sauvignon that scored a 100 point rating in the Wine Advocate. Their philosophy at Royal Comfort Distributors is to share these values. They believe they complement each other and ultimately improve the quality of life, achieving happiness, laughter, and love. Cheers to exploring new wines, food, healthier living, and the new friends along the way!

4. Le Cantine Inc. :

Le Cantine Inc market is full of Spirits, Alcoholic beverages, and Wines of all levels. From High end to at best mediocre wines from countries not especially known for producing quality wines. Indeed, it’s wonderful to know that their firm, brings to the U.S. market, an extensive collection of wines ranging from the average economical basic wine to the very complex and very expensive classical and time-tested wines Imported directly from Italy, France, Spain, Austria, Germany and other well-known wine producing countries. They are now, of course, the envy of their competition. You can never replace a look-a-like for the real thing. They will continue to scan the globe in order to bring to their clients wines worthy of their respect and appreciation.

5. Sarego Imports LLC :

Sarego Imports LLC is a leading national importer of fine wines from lesser-known wine countries. The company’s management team is a Moldovan-American husband-wife team. Its founder is Stacy McArthur, an entrepreneur with almost 20 years of experience in business management and distribution both in the U.S. and Moldova. Marketing & Sales Manager Serghei Gulceac is a seasoned agribusiness marketing professional with wine industry experience in Moldova. Stacy and Serghei carefully select their portfolio to reflect the diversity of Eastern Europe’s wine regions and the native varietals that call them home.

Sarego Import’s industry connections and import/distribution experience uniquely position the company to build quality long-term partnerships with top Eastern European wineries and American wholesalers. The company’s partner wineries are leaders in their regions, and their selected portfolio is known for quality wines that offer fresh flavours, balance, and value to wine consumer.

6. Ze Wine Connoisseur

Wine Suppliers

Ze Wine Connoisseur is a wine broker specialized in wines from all the finest region of France. Their love and passion for wine, have lead them to find the best products to satisfy all the clients. From the wine amateur to the most wine enthusiast, clients will be delighted by their selection of unique wines recognized by the international critics and rewarded in multiple national and international wine contests.

7. P & M Beverage Imports:

After living overseas for many years, they grew to enjoy the wide variety of beers and wines available to them from some of the world’s premier manufacturers of spirits. Upon visiting the United States, They were distraught to see that the brands that they enjoyed abroad were nowhere to be found there. With this as their motivation, they decided to take things into their own hands and start P & M Beverage Imports. Many of the items that they import are new to the industry, so they are doing their part to introduce new products from smaller companies in an effort to help them gain a position in the American marketplace.

By helping smaller companies expose their unique beverages to a new market, they are also allowing their clients to enjoy drinks that they may have never encountered otherwise. They take pride in what they do, and they have a passion for developing a personal bond between the manufacturer and the importer. In an effort to help businesses grow outside of their local markets, they spread the love of fine drinking to places it has never been before.

2018 Exhibitor Super Early Bird Registration Is Now Open. Secure Your Best Price Now And Grow In Us Market.

9 Tips to Write a Profitable Wine List for your Restaurant

Wine list

The wine list is the ultimate business card for restaurants. To create a functional and profitable one is not a simple task even for an experienced sommelier. Here are some 9 tips to consider when curating a wine list that will increase profits for your restaurant.

1. Understand your target audience.
Evaluate your target audience according to the proposed menu (quality standards, sophistication and prices). The ambience of the restaurant will relate directly to the wine menu. A casual dining space would call for easy drinking wines and the prices would go hand-in-hand with the dining fare. An Italian restaurant without Prosecco and Chianti does not complete the menu.
The location of the restaurant also plays a key role. A restaurant or a wine bar situated in the center of a metropolis can afford greater ease in choosing the wines to be put in the list, thanks to tourism from around the world.

A restaurant that is “off the beaten track”, with a loyal customer base, will focus on the exclusivity of its menu, the originality of their proposals and a carefulselection of wines from across the country and around the world. Ensuring both a selection of “always present” wines, which allow you to build customer loyalty, and the introduction of new itemsfrom time-to-time will allow your restaurant to please your patrons’ palate.
A great strategy is to involve your customers in selecting next month’s “new release” by asking them to vote from a proposal of wines. Customers will feel like a part of your restaurant’s framework and be curious to know if the wine that they voted for made next month’s release. They could choose to provide their contact details and be informed of the results of the vote, making their affiliation with your restaurant more personal.

2. Meet, know and taste the wine
Taste the wines you would like to include in your wine list together with the team of your restaurant and note each team member’s feedback. Also try to organize a wine tasting with your restaurant’s distributors, sales agents, and, if possible, the producers themselves, on a day that the restaurant is closed for business. Focus not only on the sensory evaluation of the wine, but on a deeper knowledge of the story behind each production. Stories that will be very useful in proposing a label to customers. If you are not well-versed in the field, get assistance from partners, employees, sommeliers or a wine expert.

3.Don’t forget local wine
There isn’t a sadder thing than to be in a restaurant with typical local cuisine but missing wines from the local area. Taste wines from the wineriesin your vicinity or a neighboring wine-growing state and keep a selection of these on yourwine list. They will complement the carte du jour andas you have chosen to serve local cuisine at your restaurant, the target audience would also love to try the indigenous wines.
By supporting wineries in your area, you in turn will build a network in the community and wineries may recommend your restaurant to their customers.

4.Seasonality of the menu
Besides a fixed wine list, you can have a variable wine list that changes with the seasonality of the fare. People routinely make a shift towards whites in the summer months and reds in the cooler months so change your selection accordingly. Ciders become popular in Fall so having a few of these in this season will sit well with your customers. Align your menu with different times of the year; for example, market a wine as the Harvest Special for a month.

5.It’s all about the right order in the list
An ascending order of price is an enticingly easy route to take, but it is not always the most appropriate, since a novice wine-drinker will always stop at the first proposals.Grouping wines by type, region and vintage (for example: separate new world wines from the old world) would give a chance to the customer to acquaint themselves with the wine menu, without being influenced too much by the price.

6.Be concise, selective but inclusive.
Regardless of the level of your restaurant, unless you’re renowned for a high-level cellar, don’t abuse your customer’s patience by creating excessively heavy and long wine lists. Not only will this cause inventory issues for your restaurant, but a carefully curated list will be much appreciated by your customers.
It will be easier for you to educate your servers about the wines on the menu so they may in turn offer knowledgeable recommendations.

Be inclusive of the different categories of wine. For example, have two to three selections of dessert wine on the menu. Have at least one champagne that you can offer to customers celebrating a special occasion at your restaurant.

7.Hot Category wines.
Keep abreast of trending products and make sure these are included in your wine list (especially if you have a comprehensive list).There is no good reason to exclude these popular products from your list. For a novice wine drinker, it will add a level of comfort to try a varietal that they are familiar with or have heard of. Even for a connoisseur, a good quality wine in a popular category will not be one to pass up on easily. If possible, also add some value wines to the menu. It will make the difference between a yay or nay for some of your customers.

8. Source and Price Correctly
Wines of certain varietals and from different regions have expected price points. Introducing an exorbitantly priced wine from an area that is known for low price points is not advisable. This will look out of place and may also cause the customer to mistrust your pricing and product selection.
If the menu is moderately priced, so should the wines. This goes hand in hand.
Don’t overprice wines compared to their selling price in retail or online stores. Today’s customer comes aware and researched and nobody wants to feel like they have been taken for.

9. Changing Table Cards
No longer are designing and printing costs so astronomical that one may not be able to change wine cards once they are printed and placed on the table. By using table stands where print inserts are changeable, these can be replaced periodically. There are simple design resources available online that small to medium sized restaurant owners can use to modify wine cards from time to time. Make use of these to highlight new or seasonal products. People who frequent your restaurant will appreciate the change as these small touches keep the experience of visiting your restaurant fresh and interesting for them.

Meet Importers, State Distributors, Retailers and Press of USA in New York City and Grow Your Distribution.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

2018 Exhibitor Super Early Bird Registration Is Now Open. Secure Your Best Price Now And Grow In Us Market.


The Wine Importer’s Guide To New York

The ImporterOne of the most traveled to destinations by wine lovers seeking the allure of the perfect big city vacation getaway, New York is home to some of the finest wine establishments in the world.

Dappled across the five Burroughs, chic bistros, wine bars, night clubs, boutique wine shops, and popular restaurants all take pride in offering their clients unique wine lists toting spectacular selections from around the world for visitors and locals alike to choose from.

Whether they are looking for the dazzle of an exclusive french label at a nice restaurant or a hidden gem from a boutique producer, New York yields a seemingly endless supply of options to every kind of connoisseur.

We will be hosting hundreds of wine representatives from wine import companies at USA Trade Tasting and we want to make sure they make the most of their visit to New York.  Continue reading

The Bottle Shop Buyer’s Checklist

Checklist For The Bottle Shop Buyer’s

What do independent retailers look for from new wine, beer and spirit suppliers?

Bottle Shop
From increasing consumer awareness to generating demand from the distribution tier, securing your labels’ place on the retail shelves of important accounts can dramatically change the fortunes of your developing brands.

USA Trade Tasting interviews Michael A Berkoff, CEO of BevMax, on what independent retailers are looking for from small and medium sized label owners when sourcing new brands.

USATT: What’s the most important thing suppliers should know when talking with new accounts?

Michael:  “Understand my business.”  When calling on accounts, it’s important to understand what kind of promotions we like to participate in, how and how often (or not at all) the account likes to be visited or contacted by their suppliers, what the customer profiles are for their different stores and how account specific supplier programs are developed.

USATT: That begs the question, how can suppliers go about doing that?

Michael: I think you need to break it down into what they can do themselves and what they need to do with their distributor.   It’s always important that suppliers work closely with their distributor to gain a better understanding of the accounts they are selling into.

The things suppliers can do themselves are: 

Sign up for our email newsletters; order through our ecomm sites; talk to us about our expectations when we establish our partnership, develop easily adaptable support programs that can be customized for different retail account profiles.

The things suppliers need to work through with their distributor are:

Find out about promotional calendars and what type of features or promotions are preferred (ad support vs. discounting vs. couponing); what type of POS you should put up in stores; what type of info you need on the products for our websites (e.g. bottle photo, label photo, winemaker notes, food and wine pairings, drink recipes.)

USATT: What advice can you give suppliers looking to expand into new markets?

Michael: Understand that the US is comprised of fifty states, all with their own rules and regulations.  Like every other state, Connecticut is unique.  We’re a franchise state. We have a lowest bottle price law. There has been a lot of attention paid to expanding retail sales hours. New big box stores like Total Wine are moving in.

These are the types of issues that I’m dealing with, for better or for worse, and my success hinges on my ability to successfully navigate them.

You need to be aware of the market landscape. Every market has singular issues you’ll need to address on a state-by-state basis.  Don’t expect your retailers and distributors to educate you on them.  You should always do your research before you come to talk to us.

Tell me how you are going to make my life easier and you’ll be sure to get my attention!

USATT: What advice do you have for suppliers looking to generate business with new retailer accounts?

Michael:  The bottom line is that this business is all about relationships.  Take a long term perspective and invest the time to understand our business. Respect our needs, sell your product all the way down the supply chain and work towards establishing long-lasting partnerships with your accounts. Inevitably, you’ll earn premium shelf place across all of your markets.

USATT:  Ultimately, what is one of the main factors that influences your decision to take on a new brand?

Michael: Recognize that if you or your distributor comes to me asking to put your brand on my shelves it means that I have to take another brand out.  Often, it is one that I already know how well it sells.

The better you can make a case for how your brand will provide value to me in terms of margin, frequency of purchase, driving new customers in or promoting my store (e.g. with a “where to buy” function on your website or Facebook page), the easier the decision will be for me to take on your brand.

At USA Trade Tasting, Michael explained on how wine, beer and spirit brand reps can develop sales pitches guaranteed to increase your chances at successfully calling on new accounts.

More About USATT Keynote Speaker Michael Berkoff:


Michael Berkoff has over 35 years of experience in the liquor retail industry managing BevMax, a multi-store group with headquarters in Connecticut. He runs the Company’s day-to-day activities, directs National Operations, Purchasing, Pricing, Marketing and Advertising policies as well as supervises the Corporation’s long-term planning, the acquisition and disposition of running operations, real estate assessments and lease negotiations.

A fourth-generation retailer, Michael has been named one of the top ten market leaders and is a member of the elite Market Watch Magazine Leaders Alumni, which comprises the top 143 off-premise alcoholic beverage retailers. He has been the recipient of numerous industry awards and the subject of featured articles. Warehouse Wines and Liquors is consistently among the nation’s top 10 highest-grossing retail wine and liquor stores for stand-alone locations.


Are you also looking to grow your distribution in USA?

USA Trade Tasting (USATT) is an annual adult beverage trade specialist trade tasting and business conference that promotes sustainable growth in the independent beverage industry by helping boutique wineries, craft breweries, craft distilleries, importers, distributors, retailers and beverage companies to learn, source and grow.

Exhibit your brand at USA Trade Tasting (USATT) and get the attention of USA’s leading importers, important distributors, high-profile retail merchants, and influential media executives.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.