Bill Earle – National Association of Beverage Importers (NABI)

National Association of Beverage Importers (NABI)

The end of March marked the conclusive final days of official and unofficial gatherings sparked by the inaugural USA Trade Tasting event in New York City.  The event hosted three days of official programs and gatherings for beverage importers, distributors, retailers and brand owners. Over a thousand beverage professionals came from around the world to take part in the convention.

Representatives from many organizations came to meet with existing contacts and forge new relationships.  Many unofficial reunions seemed to last long into the night as visitors explored the potential of business in the big city and spoke of promises and future partnerships.

Throughout USATT and no matter who you spoke with, the unanimous opinion that events like these are absolutely critical to the growth of the industry seemed to be the topic of day.

Steve Raye, president of Bevolgy, Inc. and founding partner of USA Trade Tasting (USATT), was able to speak with Bill Earle, President of the National Assosciation of Beverage Importers (NABI), about the importance of education and the significance of the launch of USATT – a truly independent trade show promoting business development on all three tiers of the US adult beverage industry.

USA Trade Tasting (USATT) is an annual adult beverage trade trade tasting and business conference where brand owners can connect with importers, state distributors, retailers and press of USA. 2017 USATT will be hosted in New York City on May 16-17. Backed with conference sessions, USATT helps exhibitors develop their sales network and adopt successful distribution strategies.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blue-prints to successfully maneuvering in the US industry. Get involved with 2017 USATT and grow your distribution.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

 

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

Discover Unknown Italian Wines Right Here in the USA

d&d_wine

Italian wines have enjoyed what seems to be a never ending growth in the U.S. marketplace. Clearly, there is huge demand in the U.S. for Italian wine, but at the same time, there is great competition. Debra and Dino Santonastaso, two enthusiastic Australian-Italians, have recently begun selecting and exporting wines to the U.S. – Debra was candid in explaining their reasoning and philosophies in starting D&D Italian Wines.

USATT Interviews Debra Santonastaso, from D&D Italian Wines, on how they have successfully transformed their ‘Made in Italy’ passion into a wide-ranging business byeducating US consumers and trade about new and unique Italian wine regions and labels.

USATT: What Got You Started in Importing Wines to the U.S.?

We had been looking to start a business in Italy for quite some time, and Dino and I have always been passionate about Italian food and wine. One winter evening in 2012, we were enjoying a glass of our local Morellino di Scansano wine with a couple of wine enthusiasts and I asked them how well known our Morellino is in the States. Their reply was, ‘Americans still have a lot to learn about Italian wines, and need to be educated on new wines.’ As Dino and I sipped our wine and listened to the couple talk about the U.S. wine market, we realized how much potential the U.S. has for ‘Made in Italy’ consumer products, particularly Italian wine… so D&D was born.

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Are you a wine distributor looking for new wines for your portfolio?  Register for USATT and connect with D&D Italian Wines (and others) in New York next May.

 

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How to Market Your Wine Awards

USA Trade Tasting explores exhibitor Black Willow Winery’s extensive trophy case and interview’s owner Cindy West-Chamberlain.

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Owners Cynthia West-Chamberlain and Michael D. Chamberlain have had a passion for good wine and food for many years. Black Willow Winery has fulfilled a dream of theirs to share this passion with family, friends and guests.

wine_awardWith 19 Awards already in 2015, including 1 Double Gold, 1 Gold and a 90 pt Rating, Black Willow Winery has been turning heads this season.  It’s nothing new though, as the winery has been actively submitting their wines (and winning) in local and international competitions for years.  Since 2011, they’ve won over 90 awards and successfully built a reputation as one of the premium wineries out of New York’s Niagara region.

Black_willow_rieslingBlack Willow Winery is located on the south shore of Lake Ontario, on West Lake Road in Burt, New York, conveniently in the heart of the Niagara Wine Trail, USA. The winery sits on 43 beautiful country acres and has the best soil and drainage in the area suited to growing grapes.

West Lake Road is a part of the Great Lakes Seaway Trail, a major travel route for many summer tourists. The Seaway Trail reaches from Messena, NY in the east along the St. Lawrence River, curves around the southern shore of Lake Ontario, along the Niagara River and by the eastern shores of Lake Erie and on into Pennsylvania.

USA Trade Tasting caught up with Cynthia West Chamberlain and asked her about what it takes to show well at competitions and how to market the awards.

“Black Willow Winery Sweeps International Eastern Wine Competition”
-March 9, 2015

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BTN: What type of competitions should local wineries be targeting?

Cindy: The best competitions for local wineries are International. These will show how your wines compare not only to other local/state wineries but to wines from other countries.  If you can win a gold medal at an international event, you’ll be able to lure the attention of consumers, retailers and distributors.

BTN: How can wineries ensure they have given themselves the best chance at winning?

Cindy: Do your homework and look into the results from past competitions. Review what wines are submitted and pay special attention to the winners and their styles. This helps to determine not only if your wines will place but the developing trends. Everything changes in the industry no matter what the product, so take a look at how your wines will fit into the judging rubric before you submit.

Black Willow Winery Continues Winning Streak at International Wine Competition
– April 3, 2015

wine_award_marketing_press_release_2

BTN: Once they have won an award, what type of marketing should be done to highlight their recent accomplishments?

Cindy: Send out a press release to all local media and industry associations, post on your web page, and upload content to all your social media pages. Be excited, as you should be about every award you win, and make that excitement a part of your everyday conversations. If you don’t get excited and show everyone how important it is, why would anyone else consider it important?  This applies to all of your trade partners too – you want everyone to know about your most recent accomplishments.

Black_willow_diamondBTN: How often should wineries be submitting their wine into competitions?

Cindy: I think it’s important to submit a few every season and whenever you have a new product or vintage released to keep your wines in check with the industry and keep your brand top of mind. It can be expensive but it is one of the best marketing tools you can use. It gives you and the consumer unbiased proof of where your product fits in the overall market.

Black Willow Wines Awarded at National Event
– November 19, 2014

BTN: What are your top 5 tips for wineries looking to use wine competitions as a major part of their marketing campaigns?

  1. Enter your wines in International Competitions as well as local.
  2. Do your homework and research every competition to see where your wines fit and how your marketing strategy will benefit the most.
  3. Enter all new varietals and vintages you release.
  4. Get excited and make some noise. Genuine honor for each award is something that really resonates with the rest of the world.
  5. Utilize press releases, social media, and associations you belong to.

Here are just a few more from BTN to help get your brand the added recognition you deserve from your hard won awards:

  • Send Updated Point of Sale to your trade partners soon after your awards
  • Merchandise your local accounts with new POS.
  • Do in store and winery tastings and use the winning credits to hand sell.
  • Update your sales presentation materials you use to pitch potential distributors and plan on pitching them right after you have won the award.

Looking to grow your distribution in USA?

Exhibit your brand at USA Trade Tasting (USATT) and get the attention of USA’s leading importers, important distributors, high-profile retail merchants, and influential media executives.

 

USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Learn more here…

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Interested in learning sales, distribution add marketing techniques?

Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference on 16-17 May 2017. These presentations from industry leaders on today’s leading ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.

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Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

 

Crafty Marketing Tips For Your Craft Brands

How_To_Build_Craft_Beverage_BrandBeverage Trade Network interviews Hannah Hanley of Heritage Distilling Company on how to optimize small marketing budgets to support your retailers and build your brand.

Here are some pointers that is covered in the whitepaper.

1. On-premise sales are often a godsend for small producers looking to boost sales, especially if they self-distribute. What are some strategies to help brand awareness at on premise locations?

Heritage Distillery

Work hard to create relationships with key bars and restaurants to leverage the exposure of on-premise sales into increased off-premise sales. It’s no secret that when a potential customer tastes a product in a delicious cocktail, they are more willing to purchase a bottle of product so they can reproduce that cocktail at home. As brand recognition grows, bars and restaurants start seeking out popular products. A good rule of thumb is to always follow up with them in person and work to create a personal relationship in order to ensure your drinks are placed on their menus.

Social media can also land inquiries from bars across the U.S. and distributors in various states, Canada and around the world. As you grow your company and refine your products, target your messaging, marketability and placement – develop better marketing strategies and collateral tied to the placement of products and their audiences. You have to understand your audience before you can sell to them. Trying to sell a high-end craft gin to an on-premise “beer and a shot” bar doesn’t make sense. Likewise, trying to sell a flavored moonshine to a high-end steakhouse likely won’t yield success either. It’s all about finding the right fit for your brand and giving your retailer the necessary attention that they need

Heritage Distilling Company uses low cost channels and clever marketing to help provide support to their on-premise accounts and build brand recognition.

Download your whitepaper on Building Your Craft Beverage Brand on small budgets below.

Craft Spirits Marketing Craft Brands

Who should attend?

Whether you are a craft brand like for craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, USATT Conference is a must attend event.

Join hundreds of fellow winemakers, brew masters, distillers, sales people and marketers at USATrade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network.

Top reasons to attend USATT Conference

  • Learn how to launch, market and grow your wine, beer or spirit brand in USA market.
  • Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove to others it works).
  • Network with marketers just like you: Imagine connecting face-to-face with hundreds of people—just like you—as you share stories, gather ideas and build relationships that last for years.
  • Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts.
  • Get your ROI by getting great content. The right conferences not only allow you to meet smart, inspiring people, but also teach you a ton — especially in skills that make you a more well-rounded professional. USATT Conference is all about ‘How To Do It’. We are not going to discuss where the industry is going, what are the problems – instead we are going to discuss how to make it happen and do it better.
  • It’s in New York City. What a great city. The people are friendly, with everything from burger joints to swish eateries with big-name chefs, and there’s also a thriving bar scene.

Below is a sampling of what you will learn.

  • How to manage and grow your brand.
  • How to pitch your brand to independents bottleshops.
  • How to make people fall in love with your brands.
  • How to create a culture and how to share that with your customers.
  • How to grow your brand in on-premise accounts.
  • How to create effective retail merchandising programs that work in retail.
  • How to build your brand as a sustainable brand.
  • How To Pitch Your Brand To A Prospective Distributor.
  • Top 3 Tips on getting paid and managing risks by Tim Duval
  • Franchise states and compliance issues to navigate the USA Market
  • Alternate strategies to grow your brand in USA
  • How to pitch into National Chains

Join us in New York City at the USATT Conference to get in-depth insight into top sales, distribution and marketing techniques being used in the wine, beer and spirits industry

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

 

 

Guide To Prepare Presentation For Beer, Spirits and Wine Importers

Getting ready for export markets is a long and detailed process. Creating the right image for your product, finding the right potential partners and determining how to approach them is an integral part of any brand launch and producing an unforgettable presentation to include in your email campaign is a great way to start.

Exhibiting your beverage company in an PowerPoint presentation can showcase your business plan and give viable import partners an important look into how they can profit by doing business with you.

So, where do you begin?

What are the key components to a brand plan PowerPoint presentation geared towards potential importers?

BTN outlines the major components of a well designed PowerPoint presentation for Importers and examines a remarkable case study – BIG PEAT Whiskey.

Presentation To Prepare For ImportersLearn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference on 16-17 May 2017. These presentations from industry leaders on today’s leading ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.

                               Looking to grow your distribution in USA?Exhibit your brand at USA Trade Tasting (USATT) and get the attention of USA’s leading importers, important distributors, high-profile retail merchants, and influential media executives.

USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.