Maximize your Success at Trade Fairs

As the number of liquor brands has increased, so has the complexity for buyers and sellers to meet and discover new opportunities. Trade fairs and trade exhibitions are events that can bring buyers and sellers together in one place, adding value by connecting potential business partners. Continue reading

Key Considerations on Route to Market Strategies in the US

One of the leading importers in the US, Park Street Imports gave his insights about the Key Considerations on Route to Market Strategies in the U.S. at the USATT 2017 Conference, Here you can watch the full video of his presentation. Continue reading

How Importers and Distributors Can Build a Strong Sales Force

At the USATT17 Conference, Josh Wand, Founder of BevForce, shared his insights on how importers and distributors can build a strong sales force for the U.S. market. As Wand explained, it’s all about hiring the best team possible. he outlined two of the keys to employee retention: offering fair market value compensation and building a healthy, positive sales culture. Continue reading

Office Hours with Importers and Distributors at USATT 2017

USATT17 Office Hours Q&A Session was hosted by Steven Raye, President of Bevology. The audience had a chance to ask one-on-one questions about building a successful brand to members of an expert panel: Martin Sinkoff of Frederick Wildman, Rob Bradshaw of Cape Classics and Michael Yurch of Blue Sky Group. Continue reading

Australian Wine Exports Grow 10%

The Wine Australia Export Report June 2017, released on July 19, shows that Australian wine export value increased by $201 million (10%) in 2016–17 to $2.31 billion, and is underpinned by strong export growth to China and the United States of America (US). Continue reading