Key Considerations on Route to Market Strategies in the US

One of the leading importers in the US, Park Street Imports gave his insights about the Key Considerations on Route to Market Strategies in the U.S. at the USATT 2017 Conference, Here you can watch the full video of his presentation.

About Chris Mehringer : 

Chris Mehringer serves as President of Park Street, the leading provider of productivity-enhancing and cost-saving back-office solutions, advisory services, and working capital to alcoholic beverage brands.  At its core, Park Street serves as an importer and national distributor and provides access to the U.S. alcoholic beverage market for thousands of alcoholic beverage brands from the U.S. and around the world.  Park Street’s clients range from entrepreneurs to multi-brand global suppliers and include craft distillers, centuries-old family businesses, award-winning wineries, contract producers, innovation brands, and more.  Mr. Mehringer regularly advises clients on issues pertaining to route-to-market, growth acceleration, and conflict resolution.

Previously, Mr. Mehringer served as President of a national consumer products distribution company where he oversaw all aspects of operations and growth and developed and maintained strategic partnerships with Fortune 500 consumer products companies.  Mr. Mehringer is a founding board member of the Developing Minds Foundation, an advisor with the Harvard Innovation Lab, and a member of YPO.  He holds a Master of Public Policy from Harvard University and a Bachelor of Arts from Wesleyan University.
About the USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a line-up of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.

 

How Importers and Distributors Can Build a Strong Sales Force

At the USATT17 Conference, Josh Wand, Founder of BevForce, shared his insights on how importers and distributors can build a strong sales force for the U.S. market. As Wand explained, it’s all about hiring the best team possible. he outlined two of the keys to employee retention: offering fair market value compensation and building a healthy, positive sales culture.

About Josh Wand :

Josh Wand is the Founder & Motivator in Chief of BevForce, a boutique recruiting and staffing agency that specializes in hiring strategies and organizational design for beverage companies. Wand developed BevForce to provide the beverage industry with a full-service hiring and job search platform that connects good people to great jobs.

BevForce is a comprehensive recruiting and staffing resource, providing services including executive recruiting, interim placement and a targeted industry job board at www.BevForce.com. BevForce is headquartered in New York, NY with an additional office in Los Angeles, California.

Prior to creating BevForce, Josh held positions at Southern Wine & SpiritsAV Imports and Sidebar Spirits. His role included business development, management of a national sales and distribution network, staffing the organization and instituting educational training programs for hotels and restaurant groups.

About the USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a line-up of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.

Office Hours with Importers and Distributors at USATT 2017

USATT17 Office Hours Q&A Session was hosted by Steven Raye, President of Bevology. The audience had a chance to ask one-on-one questions about building a successful brand to members of an expert panel: Martin Sinkoff of Frederick Wildman, Rob Bradshaw of Cape Classics and Michael Yurch of Blue Sky Group.

USATT’s Office Hours effort was led by Sid Patel, Founder, and CEO of USA Trade Tasting and Beverage Trade Network and was hosted by Steve Raye, president of consulting firm Bevology.

About USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a lineup of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.

Australian Wine Exports Grow 10%

The Wine Australia Export Report June 2017, released on July 19, shows that Australian wine export value increased by $201 million (10%) in 2016–17 to $2.31 billion, and is underpinned by strong export growth to China and the United States of America (US).

Australia is the world’s fifth biggest exporter of wine – behind France, Italy, Spain, and Chile. In 2016–17, Australia outperformed each of the four larger exporters in its rate of export growth.

Wine Australia Chief Executive Officer Andreas Clark said, ‘Pleasingly, nearly all price points experienced growth and there were benefits for exporters in all segments of the market.

‘The strongest growth was in more premium wines, with all price segments of $10 per liter FOB and above experiencing growth, and the strongest rate of growth for wines $30–49.99 per liter FOB.

‘There were a record 1997 exporters last financial year and 69 per cent contributed to the total increase in value shown.

‘An interesting development from last year was the growth in the carbonated wine category, which includes varieties such as Moscato. Exports more than doubled to $30 million. The United States was the destination for 35 per cent of the carbonated wine exports, with mainland China (15 per cent) and Japan (14 per cent) the other major destinations’, he said.

Handpicked Wines Export Director James Hunt, said the company’s success in Asia came through hard work and ensuring brand equity across the region while also recognizing that each market and its culture was unique.

‘This is built on the back of tight brand guidelines, frequent market visits, engaged activity and communication with all levels of the distribution chain. In particular, the importers and distributors are educated to manage the message and value chain through to the consumers.

‘As the business grew we found the need to employ within the region to maintain the brand values and ensure the message was consistent across the region, particularly with local websites, trade material, and social media accounts’, Mr. Hunt said.

Figure 1: Exports of wine by price segment

 

Price segment (A$/litre FOB)

Value 2017

Added value

Growth rate

$2.49 and under

$479,510,414

$70,017,530

17%

$2.50–$4.99

$799,088,413

$18,850,951

2%

$5.00–$7.49

$296,709,604

$25,906,752

10%

$7.50–$9.99

$139,693,360

($7,180,773)

-5%

$10.00–$14.99

$179,745,991

$26,249,683

17%

$15.00–$19.99

$84,061,109

$5,135,319

7%

$20.00–$29.99

$89,166,638

$18,676,696

26%

$30.00–$49.99

$68,817,183

$28,288,565

70%

$50.00–$99.99

$120,464,165

$1,858,507

2%

$100.00–$199.99

$13,262,790

$4,003,127

43%

$200.00 +

$38,668,840

$9,396,118

32%

Total

$2,309,188,508

$201,202,476

10%

Exports by region

Australian wine exports to most regions recorded growth in 2016–17, except for those to Europe, which declined by 1 per cent to $568 million, and Oceania, which fell by 1 per cent to $87 million.

Exports to Northeast Asia continued to drive growth, with their value increasing by $178 million (29 per cent) to a record $797 million. Southeast Asia was the next biggest growing region with exports increasing by $20 million (14 per cent) to a record $162 million. Exports also grew to North America by $5 million (1 per cent) to $651 million, and the Middle East by $3 million (18 per cent) to a record $22 million.

Greater China

Greater China (mainland China, Hong Kong, and Macau) has been at the hub of the revival of Australian wine exports.

In 2016–17, exports to Greater China increased by 33 per cent to $721 million. The implementation of the China–Australia Free Trade Agreement (ChAFTA) at the end of 2015 has provided impetus to an already strong market.

Hong Kong is a vital trading hub with important distribution links to mainland China. Some imported wines in Hong Kong are re-exported to other Asian destinations, with 95 per cent of re-exports going to mainland China and Macau. Hence, not all Australian wine exported to Hong Kong is consumed in the country. ChAFTA, which is reducing import tariffs for Australian wine into China over time, has meant that less wine destined for mainland China is routed through Hong Kong, which has contributed to a decline in exports to Hong Kong.

Figure 2 illustrates how this trend began when the Declaration of Intent was signed and has since continued.

Exports to Greater China, mainland China vs. Hong Kong

Mainland China’s position as the number one destination for Australian wine exports by value was consolidated in 2016–17. Exports grew by 44 per cent in value to $607 million.

Bulk wine exports more than doubled to $37 million but the bulk share of exports is low at 6 per cent. Bottled wine exports also grew strongly, up 41 per cent to $568 million, representing a 94 per cent share. Mainland China accounts for 40 per cent of all Australian wine exports priced at $10 per liter FOB or more.

By value, Australia holds a 24 per cent share of wine imported by mainland China, behind only France with a 41 per cent share. However, Australian wine exports are growing at much faster rates than most major competitors.

In 2016–17, the value of exports to Hong Kong declined by 8 per cent to $114 million and volume declined by 15 per cent to 8 million liters, but the average value of exports to Hong Kong increased by 8 per cent to $13.88 per liter FOB. Hong Kong has the highest average value among the top 50 destinations to which Australia exports and 77 per cent of exports to Hong Kong are valued at $10 or more per liter FOB.

Australian wine will take center stage at Vinexpo Hong Kong 2018 as the Country of Honour. Vinexpo Hong Kong is the key trade-only wine and spirits exhibition in the Asia Pacific region. The invite-only event attracts top decision making importers, buyers, and sommeliers, and provides a forum for education and trade networking.

United States of America (US)

In 2016–17, exports to the US increased by 3 per cent to $464 million – the highest value since 2011–12. The overall increase in value was driven by white wine exports, up 3 per cent to $181 million, and carbonated wine (mainly Moscato) increasing 10-fold to $11 million in value.

The US is the largest destination for Australian Pinot Grigio exports, accounting for over three-quarters of the category’s exports. Pinot Grigio exports grew by 16 per cent to $24 million last year.

The positive trend towards Australian premium wines in the United States continued. Exports at $10 per liter FOB or more increased by 21 per cent to $43 million.

United Kingdom (UK)

The UK remains the number one destination for Australian exports by volume; more Australian wine is shipped to the UK than any other market.

Overall, the total value of exports to the UK declined by 7 per cent to $341 million. However, there was very strong growth in exports at the high-end of price points, exports at $10 per liter FOB or more grew by 13 per cent to $28 million.

Elliot Awin from wine importer Awin Barratt Siegel Wine Agencies said ‘Our focus is supporting the independent trade, where we see a real resurgence in interest for Australia across the pricing spectrum. Independent merchants are rotating ranges regularly with an eye to the new, modern Australia, preferring wines with a real story or point of difference; many will preference purchasing from winemakers with whom they’ve met. Whether it be small batch single vineyard wines, traditional method sparkling wines or “alternative varietals” from small producers, there is a growing thirst for these products. Winemakers pushing the boundaries away from tradition have also seen success.’

Australia’s top five export markets accounted for 74 per cent of the value of Australian exports

  • Mainland China – $607 million ?44%
  • US – $464 million ?3%
  • UK – $341 million ?7%
  • Canada ­– $186 million ?5%
  • Hong Kong ­– $114 million ?8%.

Read More at source: Winetitles

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.

10 Important Factors That Will Get Your Brand Picked Up By National Chains and Large Retailers

Jonathan Newman, CEO, and chairman of Newman Wine shared his insights on 10 Important Factors That Will Get Your Brand Picked Up By National Chains and Large Retailers. You’ve been doing alright with independent distributors thus far. But do you want to go to the next level? Learn how to customize your programs for chains and large retailers.

About Jonathan Newman : 

Jonathan Newman, CEO, and chairman of Newman Wine, has been recognized as one of the top leaders in the wine industry. In 2003, he was named Wine Enthusiast Magazine’s Man of the Year.

Jonathan has also received numerous significant industry awards, including the American Wine Society’s Award of Merit and the Guild of Sommeliers’ highest honor, the Distinguished Service Award, for outstanding contributions to the wine industry. He was also named by Marvin Shanken’s Market Watch Magazine as one of the top five leaders in the alcoholic beverage industry and was a keynote speaker at Shanken’s Impact Seminar. As chairman of the Pennsylvania Liquor Control Board, Jonathan was instrumental in many initiatives, including the creation of the Chairman’s Selection program, Sunday sales and the creation of wine festivals in Philadelphia and Pittsburgh.

He was the recipient of the Rotary Club’s Vocational Service Award and was a keynote speaker at the Bar and Nightclub convention. Jonathan is very active in his community. He served for three terms over 9 nine years as a board member of the Greater Philadelphia Tourism Marketing Corporation (“Visit Philadelphia®”) and as a member of the Governor’s Privatization and Innovation Task Force. He also served as chairman of the Pennsylvania Harness Racing Commission and on the Pennsylvania Thoroughbred Racing Commission.

Jonathan was also a member of the board of trustees of the Pennsylvania Academy of the Fine Arts. He is past chairman of three prestigious boards, including the Pennsylvania Board of Law Examiners, the Disciplinary Board of Pennsylvania Lawyers and the Attorney General’s Policy Council on Violence Prevention. Jonathan sits on the board of Pacer Funds Trust and is a contributing editor for both Beverage Dynamics and StateWays magazines

About USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a line-up of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com 

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.

 

7 Ways That Brands Can Optimize Their Domestic and International Logistics

Thomas Barfoed, Managing Director of JF Hillebrand USA, who had discussed the “7 Ways That Brands Can Optimize Their Domestic and International Logistics.” For example, he discussed how small and mid-size brands can optimize their shipments to the U.S., what logistical factors might impact margins and pricing, and how different modes of transportation can impact your go-to-market strategy.

About Thomas Barfoed

Thomas Barfoed is the Managing Director at JF Hillebrand USA, a company specialized in global logistics for wines, spirits, and beer. In the 17 years, he has been with the company, Thomas has held various leadership roles in key wine and spirits markets – starting first in his home country of Denmark, then Russia, Chile, Canada and now in the USA. He credits his time attending high school in Kansas City as part of the reason why the USA has always held a special interest for him; not only because of his experiences then but also for the diverse market and business opportunities today.

“Learning from different cultures and professional environments has always fascinated me and being able to foster development and expand business within those frameworks has become my personal motivation.” In his current role, Thomas oversees all activities involving import, export, domestic transport and integrated beverage logistics in the USA. He is based out of the JF Hillebrand USA headquarters in New Jersey where he lives with his family.

About The USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a line-up of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com 

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.