Beer, Spirits, & Wine – Packaged Imports Grow

Beer, Spirits, & Wine – Packaged Imports Grow +5.3% By Value Over Last Twelve Months through November 2016, Packaged Exports Decline -2.3%

Packaged Imports

  • Total beverage alcohol imports (including bulk and packaged) grew +5.3% by value over the last twelve months and grew +4.9% by value over the last three months. 23.7% of all imported beverage alcohol by value came from Mexico over the last twelve months.

Total beverage alcohol imports

  • Total beverage alcohol exports (included bulk and packaged Imports) declined -2.7% by value over the last twelve months and declined -4% by value over the last three months. 21.1% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Packaged Imports of beer grew +8.3% by volume and grew +9.4% by value over the last twelve months. Over the last three months imports grew +7.2% by volume and grew +6.1% by value. 63.6% of imported beer by value comes from Mexico.
  • Exported beer grew +2.5% by volume and grew +1.5% by value over the last twelve months. Over the last three months exports grew +5.6% by volume and grew +7.9% by value. 27.7% of exported beer by value goes to Mexico.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Packaged Imports of spirits for the last twelve months grew +5.4% by volume and grew +4.4% by value. Over the last three months volumes grew +3.8% and grew +2.2% by value.
  • Imported bulk spirits for the last twelve months grew +4.2% by volume and grew +5.3% by value. Over the last three months volumes grew +11.3% and grew +33.1% by value.
  • 31.4% of all imported packaged spirits by value arrived from France while 55.6% of all imported bulk spirits by value arrived from Mexico.
  • Exported packaged spirits for the last twelve months grew +1.9% by volume and declined -9.7% by value. Over the last three months volumes grew +2.9% and declined -14.1% by value.
  • Exported bulk spirits for the last twelve months grew +10.4% by volume and declined -2.5% by value. Over the last three months volumes grew +2.5% and declined -6.3% by value.
  • 11.9% of all exported packaged spirits by value is destined for United Kingdom while 24.7% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Packaged Imports of wine for the last twelve months grew +3.2% by volume and grew +3.1% by value. Over the last three months volumes grew +2.4% and grew +4.1% by value.
  • Imported bulk wine for the last twelve months grew +2% by volume and grew +7.8% by value. Over the last three months volumes grew +11.4% and grew +31.1% by value.
  • 33.5% of all imported packaged wine by value arrived from Italy while 29.6% of all imported bulk wine by value arrived from New Zealand.
  • Exported packaged wine for the last twelve months declined -14.1% by volume and grew +2.5% by value. Over the last three months volumes declined -16.5% and grew +3.1% by value.
  • Exported bulk wine for the last twelve months declined -5.4% by volume and declined -8.2% by value. Over the last three months volumes declined -1.4% and declined -9% by value.
  • 29.9% of all exported packaged wine by value is destined for Canada while 29.6% of all exported bulk wine by value is destined for United Kingdom.

Source : BW166

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Discover Light & Refreshing Wines from Beaujolais Region at USATT

The vineyards of Beaujolais region stretch from north to south across 55km of hillsides,bordered to the west by the foothills of the Massif Central and to the east by the Saone river plain. Situated a stone’s throw from Lyon, less than 30 minutes by car, this region’s past as well as its future are closely bound to that of this gastronomic capital, giving it a particular stature.Sometimes called the vineyard of Lyon or Lyon’s ‘third river’, if only one word had to be chosen to resume the Beaujolais it would without any doubt be ‘diversity’.

The region has ideal growing conditions. It receives lots of sunshine and has granite-based soils that lend excellent structure to the wines. The Gamay grape is used to make all Beaujolais wines with the exception of white Beaujolais, or Beaujolais blanc, which is made of Chardonnay grapes.

Total surface area of vine growing area: 67 square miles

Grape Variety: Gamay Noir à Jus Blanc (99 percent of production)

Annual production: 850,000 hl

Number of appellations: 12, including 10 Crus

1. Brouilly
2. Chénas
3. Chiroubles
4. Côte de Brouilly
5. Fleurie
6. Juliénas
7. Morgon
8. Moulin-à-Vent
9. Régnié
10. Saint-Amour
11. Beaujolais
12. Beaujolais Villages

Number of winegrowers: 2,600

Average surface area of an estate: .03 square miles

Yield authorized per appellation: 13,000 hl per square mile

The French wines of the Beaujolais region are made from handpicked Gamay grapes. The region is best known for its light red wines, which taste great chilled and offer a refreshing flavor profile.

beaujolais region

Discover more about the Beaujolais wine region at USA Trade Tasting 2017.

 

 

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

9 Tips to Write a Profitable Wine List for your Restaurant

Wine list

The wine list is the ultimate business card for restaurants. To create a functional and profitable one is not a simple task even for an experienced sommelier. Here are some 9 tips to consider when curating a wine list that will increase profits for your restaurant.

1. Understand your target audience.
Evaluate your target audience according to the proposed menu (quality standards, sophistication and prices). The ambience of the restaurant will relate directly to the wine menu. A casual dining space would call for easy drinking wines and the prices would go hand-in-hand with the dining fare. An Italian restaurant without Prosecco and Chianti does not complete the menu.
The location of the restaurant also plays a key role. A restaurant or a wine bar situated in the center of a metropolis can afford greater ease in choosing the wines to be put in the list, thanks to tourism from around the world.

A restaurant that is “off the beaten track”, with a loyal customer base, will focus on the exclusivity of its menu, the originality of their proposals and a carefulselection of wines from across the country and around the world. Ensuring both a selection of “always present” wines, which allow you to build customer loyalty, and the introduction of new itemsfrom time-to-time will allow your restaurant to please your patrons’ palate.
A great strategy is to involve your customers in selecting next month’s “new release” by asking them to vote from a proposal of wines. Customers will feel like a part of your restaurant’s framework and be curious to know if the wine that they voted for made next month’s release. They could choose to provide their contact details and be informed of the results of the vote, making their affiliation with your restaurant more personal.

2. Meet, know and taste the wine
Taste the wines you would like to include in your wine list together with the team of your restaurant and note each team member’s feedback. Also try to organize a wine tasting with your restaurant’s distributors, sales agents, and, if possible, the producers themselves, on a day that the restaurant is closed for business. Focus not only on the sensory evaluation of the wine, but on a deeper knowledge of the story behind each production. Stories that will be very useful in proposing a label to customers. If you are not well-versed in the field, get assistance from partners, employees, sommeliers or a wine expert.

3.Don’t forget local wine
There isn’t a sadder thing than to be in a restaurant with typical local cuisine but missing wines from the local area. Taste wines from the wineriesin your vicinity or a neighboring wine-growing state and keep a selection of these on yourwine list. They will complement the carte du jour andas you have chosen to serve local cuisine at your restaurant, the target audience would also love to try the indigenous wines.
By supporting wineries in your area, you in turn will build a network in the community and wineries may recommend your restaurant to their customers.

4.Seasonality of the menu
Besides a fixed wine list, you can have a variable wine list that changes with the seasonality of the fare. People routinely make a shift towards whites in the summer months and reds in the cooler months so change your selection accordingly. Ciders become popular in Fall so having a few of these in this season will sit well with your customers. Align your menu with different times of the year; for example, market a wine as the Harvest Special for a month.

5.It’s all about the right order in the list
An ascending order of price is an enticingly easy route to take, but it is not always the most appropriate, since a novice wine-drinker will always stop at the first proposals.Grouping wines by type, region and vintage (for example: separate new world wines from the old world) would give a chance to the customer to acquaint themselves with the wine menu, without being influenced too much by the price.

6.Be concise, selective but inclusive.
Regardless of the level of your restaurant, unless you’re renowned for a high-level cellar, don’t abuse your customer’s patience by creating excessively heavy and long wine lists. Not only will this cause inventory issues for your restaurant, but a carefully curated list will be much appreciated by your customers.
It will be easier for you to educate your servers about the wines on the menu so they may in turn offer knowledgeable recommendations.

Be inclusive of the different categories of wine. For example, have two to three selections of dessert wine on the menu. Have at least one champagne that you can offer to customers celebrating a special occasion at your restaurant.

7.Hot Category wines.
Keep abreast of trending products and make sure these are included in your wine list (especially if you have a comprehensive list).There is no good reason to exclude these popular products from your list. For a novice wine drinker, it will add a level of comfort to try a varietal that they are familiar with or have heard of. Even for a connoisseur, a good quality wine in a popular category will not be one to pass up on easily. If possible, also add some value wines to the menu. It will make the difference between a yay or nay for some of your customers.

8. Source and Price Correctly
Wines of certain varietals and from different regions have expected price points. Introducing an exorbitantly priced wine from an area that is known for low price points is not advisable. This will look out of place and may also cause the customer to mistrust your pricing and product selection.
If the menu is moderately priced, so should the wines. This goes hand in hand.
Don’t overprice wines compared to their selling price in retail or online stores. Today’s customer comes aware and researched and nobody wants to feel like they have been taken for.

9. Changing Table Cards
No longer are designing and printing costs so astronomical that one may not be able to change wine cards once they are printed and placed on the table. By using table stands where print inserts are changeable, these can be replaced periodically. There are simple design resources available online that small to medium sized restaurant owners can use to modify wine cards from time to time. Make use of these to highlight new or seasonal products. People who frequent your restaurant will appreciate the change as these small touches keep the experience of visiting your restaurant fresh and interesting for them.

Meet Importers, State Distributors, Retailers and Press of USA in New York City and Grow Your Distribution.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

 

 

Top 20 Wine Conferences in the World

When one is pondering the possibility of attending a wine conference, they think about if their time and money will be worth it. What will be the quality of the presentations? Will they gain anything of value from it?

In an industry like ours, wine conferences are one of the best opportunities to take your game to the next level. One can meet experts and influencers face to face, where they can get answers to their questions and guidance from industry veterans. They can also listen to how successful businessman did it; the tips, techniques and tricks they used to get ahead.

In our busy schedules, we often forget the importance of being in a live face-to-face setting with others from the wine business community. Wine conferences present you with the opportunity to share new ideas with fellow professionals. You also encounter new vendors, suppliers, importers, distributors and retailers.

Attending a wine conference can drive business relationships and heighten your knowledge of running your wine business successfully.

For your perusal, listed below are the top 20 wine conferences taking place around the world.

 

Eastern Winery Exposition

eastern winery expositionThe Eastern Winery Exposition is the largest production wine and grape trade show and conference east of the Pacific states. It is designed to provide Eastern U.S. and Canadian wineries and vineyards with an easily accessible, low-cost professional meeting with a variety of winery and vineyard suppliers, at the right time of year.

A strong conference program, exhibit hall featuring suppliers relevant to the region’s business of wine making, networking events, industry association participation, and flexible registration packages are all integral components of EWE.

Wine Conference Details for Eastern Winery Exposition:

URL: http://easternwineryexposition.com/

USA Trade Tasting and Business Conference (USATT)
USA Trade TastingUSA Trade Tasting (USATT) is an annual adult beverage trade/specialist trade tasting and business conference launched in order to promote sustainable growth in the independent beverage industry by helping boutique wineries, craft breweries, craft distilleries, importers, distributors, retailers and beverage companies learn, source and grow. The show is produced by BeverageTradeNetwork.com which is one of the world’s leading platform connecting wineries, breweries, distilleries to importers and distributors globally.

The USATT showcases exciting wines, beers and spirits from all over the world to USA importers, wholesalers, distributors, retailers and press.

Wine Conference Details for USA Trade Tasting:

URL: http://usatradetasting.com/

Location: Metropolitan Pavilion, New York, New York, USA.

International Bulk Wine and Spirits Show (IBWS SHOW)
ibwss-international bulk wine and spirits showThe International Bulk Wine and Spirits Show aims to give the bulk trade a truly dynamic trading platform where buyers can confidently conduct business with the world’s most reputable suppliers. As the go-to shipping gateway on the Pacific seaboard and home to the majority of wineries in the USA, San Francisco is positioned perfectly for the fair. The city has long acted as the USA’s trading post between the northern and southern hemispheres.  With the launch of IBWSS, international bulk suppliers from some of the world’s most important markets will have unprecedented access to the US market.International Bulk Wine & Spirits Show is a 2 day event being heldat the South San Francisco Conference Center in San Francisco, USA

The International Bulk Wine and Spirits Show showcase exciting wines, beers and spirits from all over the world to USA in the Wine & Spirits industry.

Wine Conference Details for International Bulk Wine and Spirits Show:

URL: http://www.ibwsshow.com

Location: South San Francisco Conference Center in San Francisco, USA.

Wine Marketing & Tourism Conference
wine marketing and tourism conferenceThe Wine Marketing & Tourism Conference, organized by the wine marketing wine tourism will take place at the Texas Hill Country in Fredericksburg, USA. The conference will Wine tourism, of course, is simply the visitation of wine regions by travelers. From an industry conference perspective, our goal has always been to provide valuable advice on how to grow and improve one’s own wine tourism offering. And growing wine tourism is all about effective marketing.

Wine Conference Details for Wine Marketing & Tourism Conference:

URL: http://winetourismconference.org/

Location: Texas Hill Country, Fredericksburg, USA.

Wine Industry Technology Symposium
wits_logo_lgWine Industry Technology Symposium is a conference for winery professionals who implement technology solutions or analyze sales data. This includes IT professionals, marketing managers and DTC managers, as well as general managers, financial managers and winery owners. This conference only focused on Successfully Deploying Technology Solutions in the Wine Industry.

The conference will include educational sessions, multiple networking opportunities to discuss technology and data issues with other industry professionals and a Sponsor Showcase where sponsors demonstrate and discuss the solutions they offer the wine industry.

Wine Conference Details for Wine Industry Technology Symposium:

URL: http://www.winebusinesswits.com/

Wine2Wine Conference
wine2wine wine conferenceswine2wine is the only event in Italy specifically dedicated to the wine business, an opportunity for all players involved in the production and distribution of wine. Wine2Wine conference offers the unique opportunity for interaction where wineries can gather updated information and know-how in order to better face the challenges of this evolving sector. The event brings together the experience of some of the most important Italian and international wineries, as well as from other dynamic and innovative sectors.

Wine Conference Details for wine2wine:

URL: http://www.wine2wine.net/

Location: Eronafiere Congress Center, Verona (VR) Italy.

Australian Wine Industry Technical Conference (AWITC)
Australian Wine Industry - Technical ConferenceThe Australian Wine Industry Technical Conference and Trade Exhibition is the premier technical event for the Australian wine industry. Held every three years since 1970, it combines an extensive program of plenary sessions, workshops, posters, student forum and social events with the industry’s most respected and extensive trade exhibition. The Australian Wine Industry Trade Exhibition (AWITE) is Australia’s leading exhibition of wine technology, equipment and services. Australian Wine Industry Technical Conference will feature a comprehensive range of winemaking and vineyard equipment, materials and associated services. AWITC will be conducted by Fair Events and presented by the Australian Wine Industry Technical Conference Inc.

Wine Conference Details for US Bev Expo:

URL: http://www.awitc.com.au/

Location: Australia.

International Wine Tourism Conference – IWINETC
international wine tourism conference

IWINETC was founded in Spain in 2009; The International Wine Tourism Conference has now accommodated over 700 wine tourism professionals in 45 different countries throughout the world. IWINETC is the leading global event for the wine and culinary tourism industry, held in grape escape destinations around the world. The 3 day event (2 day conference & 1 day Workshop) delivers thought provoking professional education, an extensive exhibition area to discover wine travel destinations and their wines, a focused business environment for tour operators to meet wine tourism experience providers and a chance to discover the wine tourism highlights of the host destination.

Wine Conference details for International Wine Tourism Conference:

URL: https://www.iwinetc.com/

Location: Catania, Sicily, Italy.

Unified Wine & Grape Symposium
unified wine and grape symposiumThe Unified Wine & Grape Symposium (UWGS) is an annual wine and grape industry event, held every January in Sacramento, California, United States of America. Since 1995 the American Society for Enology and Viticulture (ASEV) and the California Association of Wine grape Growers (CAWG) have worked together to develop the trade show combined with symposium. The Unified Symposium also hosts a trade show with over 550 vendors displaying their products and services to the more than 12,000 people who attend annually. This annual event draws more than 13,000 grape growers, vintners and allied industry members from around the world. Including 3 days of program sessions, and over 650 exhibitors, it is the largest event of its kind in the western hemisphere in the Wine & Spirits industry.

Wine Conference details for Unified Wine & Grape Symposium:

URL: http://www.unifiedsymposium.org/

Location: Sacramento Convention Center, Sacramento, USA.
WSWA Convention
Wine and Spirits Wholesalers of americaThe Wine and Spirit Wholesalers Association Convention is one of the biggest events in the USA and services large distribution houses and their members.  For over seventy two years the event has celebrated the success of the wine and spirits industry in the USA.

Wine and Spirits Wholesalers of America Annual Convention and Exposition is a 4-day event being held at the Grande Lakes in Orlando, Florida. The WSWA Convention is the premier event where distributors seek out new and exciting beverage products in the wine &spirits industry.

Wine Conference Details for Wine and Spirits Wholesalers Association Convention:

URL: http://www.wswaconvention.org/

Location: Grand Lakes, Orlando, Florida, USA

Wine Vision Conference
wine visionWine Vision is now widely recognized as the leading business innovation forum in the international wine calendar.  Since its launch in 2013 almost 650 CEOs and senior level decision makers have attended the event from close to 30 countries. Their feedback has been unanimous: Wine Vision extended their knowledge, enriched their networks and inspired action in their business. Their mission is to be a catalyst to a more profitable wine industry. Following two years in London and resounding success in Bilbao, Spain, The host location for next year’s forum will be Sonoma County, one of North America’s most progressive wine producing areas.

Wine Conference Details for Wine Vision:

URL: http://www.winevision.com/

Location: Sonoma County, California, USA.

Romeo Bragato National Conference
Romeo Bragato National ConferenceThe Romeo Bragato Conference is the annual three-day conference of the New Zealand grape and wine sector. Named after Romeo Bragato, considered by many to be the ‘father’ of New Zealand viticulture, the conference brings together all participants in the industry. The conference covers the full range of industry activity including grape growing and wine making, national and international wine sector trends, wine marketing and market development, business management and strategic planning.

Wine Conference Details for Romeo Bragato National Conference

Place: New Zealand
Website: http://www.bragato.org.nz/

World Wine Meetings – Barcelona
World Wine Meetings - BarcelonaWorld Wine Meeting is a 4 day event being held at Barcelona, Spain. This event showcases products like wine and spirits.  The WWM Barcelona business convention takes place over 3 days and is an opportunity to meet selected wine buyers from key buying markets of the world. For more than 30 years now, the WWM Barcelona (ex Cannes) convention has enabled 1,000 wine producers and wine merchants to create, develop, and establish their export activities etc. in the Wine & Spirits industry.

Wine Conference Details for World Wine Meetings Barcelona

Place: Barcelona, Spain
Website: http://www.wwm-global.com/en/

International Cool Climate Wine Symposium
International Cool Climate Wine SymposiumInternational Cool Climate Wine Symposium is for bringing together the world’s leading producers and experts in cool climate viticulture, winemaking, research and promotion. So what does “cool climate” mean in relation to wine? There you’ll find out more, see why the ICCWS Symposia are an essential in the diaries of the world’s leading winemakers and grape growers, and explore the winemaking lands of England and Wales. The International Cool Climate Wine Symposium is a major international forum, bringing together the world’s leading figures in cool climate wine production. Held first in 1984, Over three days ideas and best practice will be shared, new and sustainable ways to produce wine will be discussed, master classes will be hosted and wines tasted.

Wine Conference Details for International Cool Climate Wine Symposium

Website: http://www.iccws2016.com/

Place: England
SOMM Summit – International Wine & Spirits Symposium
SOMM Summit - International Wine & Spirits SymposiumSOMM SUMMIT is an educational symposium designed for wine & spirits enthusiasts, sommeliers, wine sales and hospitality professionals with an emphasis on international wine, craft beer, artisanal spirits, enology and viticulture. This four-day conference features educational seminars, wine-beer-spirits tastings and discussions led by prominent master sommeliers, masters of wine, and professors of enology and viticulture, brewers and distillers.

Wine Conference Detail for SOMM Summit – International Wine & Spirits Symposium

Website: http://www.sommsummit.com/

Place: Seattle, WA
Meininger’s International Wine Conference
Meininger's International Wine ConferenceMeininger’s International Wine Conference, held on the eve of ProWein, offered lively presentations and discussions on trends in the wine market and in wine e-commerce. The Meiningers International Wine Conference, organized by the Meininger Verlag GmbH will take place at Dusseldorf, Germany. The conference will cover areas like discuss the rules of play and conduct, the notions of impact and influence and the questions of how important social media has become in the wine sector and how it influences markets and sales.
Wine Conference Details For Meininger’s International Wine Conference

Website: https://www.meininger.de/

Place: Germany
Digital Wine Communication Conference

Digital Wine Communication ConferenceDWCC is one of the world’s biggest conference related to wine and technology. The DWCC is conference dedicated to creating a network of wine communicators across the globe to spread information, broaden the culture of wine, improve industry standards, and above all else, create a physical space to communicate and share ideas. These Conference sessions are led by international experts in the field who come from around the world to share their knowledge; the conference is thus an excellent opportunity for anyone in the wine trade to network.

Wine Conference Details for Digital Wine Communication Conference
Website: http://www.dwcc.co/
London Wine Fair
london-wine-fair-2014-logo_colour-on-white-670x270London Wine Fair is a 3 day event and wine conference being held at the Olympia London in London, United Kingdom. The London Wine Fair is one of the world’s leading wine trade events. For 36 years the UK and international wine industry has been meeting at the Fair to discuss all aspects of the trade, to taste the latest vintage and get down to business. This is such a biggest wine conference in London.

Wine Conference Details For London Wine Fair

Place: London

Website: http://www.londonwinefair.com/

Hong Kong International Wine & Spirits Fair

Hong Kong International Wine & Spirits FairThe wine scene in Asia is sparkling with potential for growth, and the HKTDC Hong Kong International Wine & Spirits Fair is the platform that promotes the wine trade. The Hong Kong International Wine & Spirits fair is 3 days event held at Hong Kong Convention & Exhibition Centre. Though Asia is its home ground, the fair is truly international. Buyers will see wines from the classic wine-producing regions of the world as well as exciting new winemakers of non-traditional origins and organic wines.

Wine Conference Details for Hong Kong International Wine & Spirits Fair

Place: Hong Kong

Website: http://www.hktdc.com/

WIVI central coast Wine Conference
aaeaaqaaaaaaaaw3aaaajgm3ntviogi5lwu2mzgtndy4ms1hotfkltc1ytfhmme4ytk4nqWiVi Central Coast, is the premier wine and viticulture symposium and trade show in Central California. Now the largest wine industry event south of San Francisco, WiVi boasts 45,000 sq. ft. of exhibit space with nearly 200 exhibits and hundreds of new products, product demonstrations, educational seminars and networking opportunities for winemakers, grape growers, winery owners and managers.

This one-day conference and tradeshow features sessions by top industry leaders on regional viticulture, enology and DTC topics and gives attendees the opportunity to understand and experience new trends and technology.

Wine Conference Details for WIVI central coast Wine Conference

Website: http://www.wivicentralcoast.com/

Place: California, USA

Wine conference build up your distribution network, strong wine brand awareness, targeted audience for all these reasons conferences must attain and participate, continue to do so at least once a year. The benefits are definitely bigger than the costs if you know how to get the most out of every wine conference.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Do Wine Ratings Still Matter?

Wine RatingsIn a recent post by The Post and Courier on wine ratings and how they used to help wine retailers drive sales, we can clearly see how wine ratings and reviews by friends is helping consumers decide which wine they should buy.

Here is a brief on the article that was published by them on August 24.

Wine critics and the scores they assign to bottles have declined in prestige so precipitously that a recent in-house study at Whole Foods Market showed customers are more likely to make buying decisions based on friends’, relatives’ and salespeople’s suggestions.

At first glance, it appears this is exactly the scenario that wine makers and distributors desired. Throughout the 1990s, the industry lamented how much power was bound up in point ratings that reflected one man’s personal preferences: “Retailers used (scores) instead of training their staff and learning the wines themselves,” recalled wine writer Jordan Mackay, who this afternoon moderated the BevCon Charleston panel on calibrating drinker interests in a post-critic world.

Mackay was joined by Grassroots Wines’ Harry Root; master sommelier Bobby Stuckey and Whole Foods’ Devon Broglie, who shared the market data. “The future is not in scores,” Brogile said.

But it turns out that wine ratings and scores were helpful in ways that wine professionals may not have appreciated during the dual reign of Robert Parker and Larry Stone.

“There’s a whole generation that only knows about the negatives of the critic,” Stuckey said. “They say, ‘oh, I’m so happy Parker is irrelevant.’ But he was being an advocate of all of this. Whether you liked his power or not, it was amazing. He’d go very deep, and you could see the excitement of the consumer.” […] Read full article

On the flip side…

We think wine ratings still matter for trade as it helps you with extra points when you are pitching your product to a retailer. Read this article produced by BTN on why product ratings still matter in trade.

For brands entering new markets it is often difficult to compete against larger companies, especially when unknown labels are allocated to retail shelves packed with competing varieties. Without a clear selling point or increased brand visibility from innovative programming, small and medium sized companies have a hard time winning over new markets.

Big brand name alcoholic beverages are able to rely on their reputation as a category leader to win-over the average costumer. Their international marketing teams have built a tremendous amount of value over decades of hard work and retailers carry them because their market share rarely changes by wide margins year after year. They dependably pull high volume traffic into bottle-shops (and chain stores) on a regular basis which establishes steady cash flow the retailer can depend on.

Unfamiliar brand names do not have the same luxury and must develop their reputation as a high-performing label in order to secure their position across their retail accounts. Often, ratings displayed on shelf-talkers or bottle hangers are adopted as a brand’s best chance at focusing attention on their label because they are a cost friendly option that effectively promotes a notion of perceived value to customers.

In other words, ratings act as a door opener for small and medium alcoholic beverage brands looking to compete against bigger suppliers in new markets, but should wineries, breweries and distilleries really buy into the phenomenon?

Let’s discuss this question in an open format at USATT’s office hours sessions where other brand owners, distributors and even retailers themselves can help us answer the question. If you have more questions like that and need help, feel free to ask your question now and we will post it in USATT’s community and email you the answer report.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

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How Small Wine Importers Are Changing the Market

How Small Wine Importers Are Changing the Market.

This article was originally published on PunchDrink.com in Feb, 2016.Story_of_small_wine_importer

I was first getting into wine, I, like many before me, became an avid player of Spin the Bottle. At tastings, in wine shops, at restaurant tables, I was constantly turning wines around to see the back label. This game of investigation revealed the importer, giving subtle clues about the style of what was in the bottle. And for a good stretch, I felt pretty in the loop with the small guys: Kermit Lynch and Neal Rosenthal, traditional French and Italian wines with purity; Louis/Dressner, avant-garde naturalist producers; De Maison Selections, off-the-beaten path discoveries from Spain; Rare Wine Co., seminal Old World winemakers.

But then, starting a handful of years ago, I found that more often than not when I’d spin, I’d come full-stop: Who the hell is that? Names that I’d never seen before, like Zev Rovine, José Pastor, Acid Inc. and, more recently, Selection Massale, Camille Rivière and Coeur Wine Co., were inhabiting a substantial amount of shelf and wine list space—each a small but mighty presence. Not only were the importers new to me, but the wines and producers were, too.

Whereas, ten or 15 years ago, to be small meant anything other than Southern Wine & Spirits and its behemoth brethren, in today’s Golden Era of imports, that scale is much wider, with big at one end and small, smaller, smallest at the other. Largely, the success of these smaller businesses stems from intensely committed buyers at both the restaurant and retail level, an ever-growing interest in natural and more obscure wines and, crucially, a few importing logistics companies—like T. Elenteny and Fruit of the Vines—that are helping to make importing small amounts of wine much easier by handling administrative services for freight, customs and shipping.

After the honeymoon period of discovering those first wines, the dream model—fly to France, rent a car, knock on doors, find the next Coche-Dury—so perfectly set forth by Kermit Lynch’s Adventures on the Wine Route is hardly a reality.

“There’s been a real rise in sommeliers that are into off-the-beaten-path regions and retailers that champion smaller producers,” says Eric Clemons, owner of Coeur Wine Co., which imports wines from France, Italy and Spain exclusively to New York and New Jersey. That these buyers are receptive to working with a large swath of suppliers—some sommeliers say they buy from 40 or 50 different importers in a year—is a sea change from the way things used to be, when restaurants and stores relied on just a few importers. The smartest buyers see the opportunity found in this diversity, despite the extra work.

“[Small importers] have continued to bring me new discoveries from almost-forgotten corners of Italy,” says Shelley Lindgren, of Italian restaurants A16 and SPQR in San Francisco.  “I was lucky to find the three Etna Rossos we carried when we first opened; now, we carry dozens of excellent styles and producers from Mt. Etna.”

The crazy thing is that Etna feels almost mainstream at this point, which sits these new upstarts in a bit of an arms race to find the next great region and as-yet-unknown producers for discovery-hungry buyers before anyone else does. Plenty are placing bets on the Savoie and southwest France, while other are looking to producers who are upsetting the status quo in places like Chile and South Africa.

Yet no matter how intense the competition has become, the model still holds that if you’re going to be a wine importer, you will probably find your start in a couple of bottles that you bring home in your suitcase from Europe. That’s how Jenny Lefcourt launched her natural wine-focused company, Jenny & François Selections, back in 2000 while studying in France.

“I fell upon a little tasting in the Loire, the Dive Bouteille, which at the time was probably only ten or 15 producers,” says Lefcourt. “Now, that same tasting has grown to over 100 producers, with thousands of people around the world coming to taste.”

She realized years ago that the natural movement had expanded outside France, so she expanded her business, too. Jenny & Francois now brings in more than 60 producers from Italy, Spain, Austria and, most recently, the Czech Republic—from areas that produce the sort of cool-climate, high acid wines Lefcourt has always chased since she first fell in love with Loire Valley whites.

But after the honeymoon period of discovering those first wines, the dream model—fly to France, rent a car, knock on doors, find the next Coche-Dury—so perfectly set forth by Kermit Lynch’s Adventures on the Wine Route is hardly a reality. Importing and distributing wine requires a huge sum of money up front, patience to wade through the thicket of United States importation laws and an unwavering commitment to pounding the pavement to sell wine.

“People get confused as to what they’re doing in the wine business,” says André Tamers of De Maison Selections, which is celebrating 20 years of business. “They think starting a distribution company is about going to Europe and having lunch, but it’s about having a truck.”

Fifteen years into this importing revolution, these new little guys keep turning up with new places, winemakers and wines. And at this moment when there’s a new portfolio popping up every couple of months, it only stands to reason that Spin the Bottle will become more of a stats game, along the lines of knowing a baseball player’s batting average and all the teams he’s ever played for. But it does seem that this new crop will continue to push all aspects of the industry for the better. “The little guys keep us one our toes,” says Tamers. “We’re making a newer, better website and always looking over our shoulder to make sure were in the right places.

Continue reading at source – Punchdrink.com |

Also read another great story on a small wine importer in Chicago who is making it happen.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW