USA Trade Tasting 2017 Conference Registration Is Open

USA Trade Tasting (USATT) has officially announced that registration for the 2017 Business Conference is now open.  The USA Trade Tasting 2017 conference is a two day educational event focused on best practices in beverage marketing, distribution and sales happening on the May 16th and 17th, 2016, at the Metropolitan Pavilion in New York City.

International brand owners, consultants and beverage professionals are invited to learn from some of the industry’s most influential figures as they speak about successful market strategies being used to build industry leading business.

USA Trade Tasting Conference 2017

“The exceptional speaker line-up we have secured to present at USATT is set to provide visitors with an unparalleled view of the US alcoholic beverage marketplace,” said Sid Patel, CEO of Beverage Trade Network and Director of USATT.  “Our goal is to give conference attendees a clear understanding of the marketplace by showcasing successful stratagem and innovation being used by some of the brightest business minds in the industry.”

Scheduled speakers include:

  • Brandy Rand / Vice President – International Wine & Spirits Research (IWSR, USA).
  • Josh Wand / Founder & Motivator in Chief of BevForce
  • Stephen Fahy / Sales Director and Senior Buyer at the Wine Library
  • Jonathan Newman / Chairman and CEO, Newman Wine
  • Michael Yurch / President at Bluest Sky Group. Ex-President of the renowned retail firm Sherry-Lehmann.
  • Donna H. Hartman, Esq / Attorney, OlenderFeldman LLP
  • Thomas Barfoed / Managing Director, JF Hillebrand USA
  • Richard Halstead / Chief Operating Officer, Wine Intelligence
  • And more.

USA Trade Tasting 2017 gives guests an exclusive chance to learn and interact in a dynamic forum.  Attendees from the US and around the world will find this conference particularly useful for developing market strategy and expanding their network of industry partners.  The event is expected to draw more than 130 exhibitors and 2000 industry visitors.

  • About Beverage Trade Network: Beverage Trade Network (BTN) is an online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry.  BTN provides business and sourcing tools for industry buyers and brokers as well as an extensive selection of services for suppliers to drive brand awareness and expand distribution.    For more information on BTN please visit their website beveragetradenetwork.com
  • About USA Trade Tasting: USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place in New York City, USA. USATT showcases exciting wines, beers and spirits from all over the world to USA importers, wholesalers, distributors, retailers and press. For more information on attending the USA business conference or how to exhibit at USATT please visit their website usatradetasting.com

Press Contact:

Malvika Patel
Beverage Trade Network
E: malvika@beveragetradenetwork.com
P: +1 855 481 1112
T: https://twitter.com/Beveragetrade

USA Trade Tasting 2017

Explore Vodquila: A Combination of Vodka and Tequila at USATT 2017

Red Eye Louie’s Vodquila has been making great strides in becoming a well-known brand for all to enjoy and is currently available for purchase in Alabama, Connecticut, Florida, Illinois, Massachusetts, Mississippi, New Jersey, New York, Rhode Island, Texas, Tennessee, South Carolina and Georgia, with many other states being added in the upcoming months.

Vodquila

Vodquila is a special blend of Ultra Premium Vodka and imported Super Premium Tequila. The Vodka is made from multiple grains and distilled SIX times whereas the Tequila is made from Pure Blue Agave Plants and distilled in the Highlands of Jalisco, Mexico.

Vodquila

Vodquila’s super clean taste and rich aroma is achieved by blending these Vodka & Tequila bases in small vats, macerated together at a high temperature to achieve a perfect blend. After going through additional filtering the blend is ready for your pleasure.

Vodquila

It’s time that everyone enjoyed the best of both drinks! So ask for Vodquila!

Explore premium vodka and tequila combination offered by Vodquila  at USATT 2017. USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Meet Importers, State Distributors, Retailers and Press of USA in New York City.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

SCEA de Bastard from France at USATT 2017

The ancient watchtower of Les Remparts Estate; home of unique wines from a unique winery in Aquitaine.

As it has been from centuries, their tower stands proudly on the label of all the wines made at watchtower.

The watchtower stands as a reminder to every owner of the Chateau, from generation to generation, that they are present guardians of an ongoing tradition of excellence.

Vineyards

They draw on rich and diverse resources when creating their wines. Their vineyards are scattered on various soils and enjoy different micro-climates, producing a rich variety of grapes used for the final blend.

Wine Maker

For example, Les Remparts vineyard, is the heart of their Estate, is situated on a lime rock foundation on the banks of the Ciron River. The resulting harvest consistently produces unique aromas of strongly botrytized grapes with distinct mineralisation.  Grapes from their highest Candalle vineyard in front of Chateau d’Yquem produce elegant and subtle juice.  While grapes from their old vines besides Chateau de Malle, enrich the blend with incredibly spicy tones.This is the basis for creating complex and well balanced wines.

Sauternes

It is precisely here, on this blessed land, where a particular natural phenomenon occurs, producing the Sauternes’ miracle.

In autumn, fog descends every morning as the grapes ripen and they are then warmed by the Eastern winds. The result is the famous noble rot (or botrytis) which shrivels the grapes and concentrates the flavour.

Wine Maker
The taste that results is unmistakable, ranging from candied fruit to gingerbread, citrus zest to pine tar, caramel to exotic spices and fleur d’orange to French toast Wine Maker from France.

Here they produce their flagship wine, the Clos Dady Sauternes.Occasionally, when nature is very generous, they sort out a single batch of extraordinary quality Sauternes, which is called Clos Les Remparts.

Graves

Graves Appellation is unique too. The combination of fine gravels, red clay and limestone gives the grapes unparalleled complexity.

This is perhaps why wines from this appellation have been so popular all over Europe since the Middle Ages. In fact, in the 12th century, Graves was the main supplier of wine to England, under the patronage of Eleanor of Aquitaine.

 Wine MakerWine Maker

The unique soil of the region allows them to produce wines of incredible complexity, with characteristic soft and expressive tannin’s, which are so valued among Bordeaux winemakers.

They make here their red Clos Les Remparts, which is based on a Bordeaux blend with the prevailing Merlot.

They are particularly fond of their dry white Clos Les Remparts, which is based on 100% Semillon grapes sourced from old vines of “Jean Dubois” single vineyard.

Explore great wines offered by SCEA de Bastard  at USATT 2017. USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Meet Importers, State Distributors, Retailers and Press of USA in New York City.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

 

Exhibitor Space at USA Trade Tasting 2017 Is Now Completely Sold Out

Beverage Trade Network is pleased to announce that exhibitor space for the Grand Tasting at the USA Trade Tasting (USATT) 2017 event is officially sold out. Occupying both floors of the celebrated Metropolitan Pavilion in New York City on May 16-17, the event will host 132 exhibitors on the first floor who will showcase wine, beer and spirits brands from more than 20 countries, including the United States. The second floor will feature Conference sessions and masterclasses scheduled over two days.

American importers, distributors and retailers looking to source new international brands for their portfolio will find this event of particular interest. With an expanded focus on Unique and Innovative Products (UIP), masterclasses on up-and-coming wine destinations in Europe and Asia, and the traditional Grand Tasting exhibitor hall, USATT 2017 is set to turn New York City into a global test marketplace for wines and spirits.

Major international organizations will be in attendance, including Wines of Tejo, Wines of Beaujolais, a major winery from China, a unique craft beer from India, numerous independent beer brands and craft spirit brands as well as importers and distributors from New York and surrounding states.

Overall, the USATT 2017 event is expected to host over 2,000 trade show visitors, giving each wine or spirits exhibitor an unparalleled opportunity to build awareness of their brand, connect with importers and distributors, and receive valuable buyer feedback that will speed up their time to market in the United States.

“We are extremely pleased by the overwhelming response we’ve received for this year’s USATT event,” said Sid Patel, CEO of USA Trade Tasting and Beverage Trade Network. “We couldn’t have asked for a better caliber of suppliers for this year’s event. More importantly, suppliers exhibiting understand the dynamics of the U.S. market and are ready to support their new distributor and importer partners.”

This year’s Grand Tasting will also include Show Deals, a unique matchmaking initiative for importers and distributors who plan to make purchases during the event. Show Deals are two-day discounts for attendees of the show from the beverage industry. These specials are only available at USATT 2017 and provide a strong incentive to close business during the event.

USA Trade Tasting 2017 will also include two days of TED-style talks with industry leaders speaking on best practices being used in the import and distribution industry. The focus of the talks will be practical insights on how international wine and spirits brands can market, sell and grow their business within the U.S. market. There will also be several masterclasses dedicated to emerging wine regions of the world, including China.

Passes for USA Trade Tasting (trade entry is free) can now be reserved online at: www.usatradetasting.com.

For more information on attending USA Trade Tasting,

please contact Beverage Trade Network.

Telephone: +1 (855) 481-1112.

Email: info@usatradetasting.com.

Visit our website: www.usatradetasting.com.

Subscribe to our Blog: www.usatradetasting.com/blog.

Follow us on Twitter: www.twitter.com/usatradetasting

About USA Trade Tasting: USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place on May 16-17, 2017 at the Metropolitan Pavilion in New York City, USA. USATT showcases exciting wines, beers and spirits from all over the world to U.S. importers, wholesalers, distributors, retailers and members of the press.

6 Reasons to Attend USA Trade Tasting 2017 Conference

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, USA Trade Tasting is a must attend event.

Join hundreds of fellow wine makers, brew masters, distillers, sales people and marketers at USA Trade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network.

USA Trade Tasting

Top reasons to attend USATT Conference

  1. Learn the basics: How to launch, market and grow your wine, beer or spirit brand in USA market.
  2. Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will educate you to focus on techniques that really work.
  3. Network with marketers just like you: Imagine connecting face-to-face with hundreds of people as you share stories, gather ideas and build relationships that last for years.
  4. Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with noteworthy industry contacts.
  5. Get your ROI by getting great content. The right conference not only allows you to meet smart, inspiring people, but also teaches you a lot — especially in skills that make you a more well-rounded professional. The USATT Conference is ‘How-To’ themed where the topics are not about the current state of the industry and the problems being faced– instead we talk about how to meet and overcome these challenges.
  6. It’s in New York City. An international hub for business, the nexus of major import and distributions houses and connected to importers, distributors, retailers in neighbouring states.

Here is full video of USA Trade Tasting Conference 2016.

Below is a sampling of what you will learn about.

  • How Importers and Distributors can build a strong sales force.
  • How to Draft a Solid Distribution Agreement for Franchise and Non-Franchise States
  • 10 Proven Promotional Programs That Will Get Your Brand Picked Up By National Chains and Large Retailers
  • It’s revolution time: Make your “liquor store” a lean, mean, selling machine: Marketing that will crush your competition and win customers for life.
  • Office Hours with Importers and Distributors
  • How to win Retailers and Influence Them with Effective Merchandising and Programming […] View Full Schedule

USA Trade Tasting

10 Factors in Your Press Release That Will Catch the Media Attention

Press Release

it’s only natural that your distillery is looking for ways to capture the attention of the media. One way to do this is by crafting a high-impact press release that makes your distillery or your spirits brand a very compelling story for that publication’s audience. Here are ten factors in your press release that will catch the media’s attention.

Factor #1: Impact

The facts and events that have the greatest effect on the audience are the most newsworthy. While these facts and events can be specifically related to the spirts industry, they can also leverage existing political, economic, cultural or even technological trends. One big trend, for example, is the emergence of young millennials as an important new class of buyers. So a story pitch that is packaged around how young millennials are using new apps like Distiller to discover your spirits might be a big enough story to attract the attention of the media.

Factor #2: Weight

The significance of a particular fact or event lies in its value with respect to other facts or events. In short, what happens in the alcoholic beverage industry is important – but it’s even more important if it can be related to broader economic trends. For example, during an economic recovery or an economic downturn, alcoholic beverage drinking consumption patterns might change.

Suddenly, a story about a relatively low-cost spirit that delivers beyond its price point might take on new significance as part of a broader economic trend of consumer belt-tightening. For example, a compelling story about the appearance of private label brands in supermarkets to appeal to budget-conscious consumers might work here.

Factor #3: Controversy

Arguments, debates, charges, counter charges and fights increase the value of news. In short, you want your spirit to be part of the conversations that consumers are already having. Thus, consider the current economic debate taking place within the United States about the role of international trade treaties such as NAFTA. That might be the necessary controversy to make a story about spirits from South America (especially Chile) especially compelling.

Factor #4: Emotion

Take into account human interests that touch reader emotions. Ultimately, media publications are in the business of telling stories, and the most effective stories are those that resonate with an audience because of emotion.

This type of press release is especially well-suited for telling the story of the distillers behind the brand. What adversity have them overcome? What makes their story so compelling from a personal perspective? If you can provide great quotes in the press release, this is also very effective.

Factor #5: The unusual

Press Release

When a dog bites a man, it is not news. But when a man bites a dog, it is news. This is an old journalistic cliché, but it highlights the important point of what makes something newsworthy. For distilleries, one tactic might be playing up the unusual nature of a region where a certain spirit is produced. While a story about a Scotland whiskey would not be unusual (that’s the dog biting the man!), a story about a new distillery in Spain or France might be unusual enough to catch the attention of an editor.

Read More at : http://beveragetradenetwork.com/en/btn-academy/articles/10-factors-in-your-press-release-that-will-catch-the-media-attention–526.htm 

USA Trade Tasting 2017 Conference Registration Now Open. RSVP NOW

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