On a daily basis, a wine and liquor retailer/wholesaler must manage a litany of items. Among those things is a slew of requests from a large number of winemakers who are eager to get their offerings on store shelves. When making a pitch to them, it’s important for a representative to be focused and respectful of the retailer’s time. Also vital is the ability to make a brand stand out from the rest in a crowded U.S. market. Continue reading
Jonathan Newman, CEO, and chairman of Newman Wine shared his insights on 10 Important Factors That Will Get Your Brand Picked Up By National Chains and Large Retailers. You’ve been doing alright with independent distributors thus far. But do you want to go to the next level? Learn how to customize your programs for chains and large retailers. Continue reading
Mark Your Calendar to Join US at the 3rd Annual USA Trade Tasting on May 15 and 16 in the New York City. [Register For Your Visitor Pass Here]
Here is what you can expect at the event:
- Come along and meet suppliers that are ready to grow their distribution. Taste some great local craft spirits, beers and boutique wines along with products from international producers from Spain, Portugal, New Zealand and France that are looking to grow in Australia.
- Network with your fellow retailers, restaurant owners, bartenders, distributors, importers and members of the press.
- Get involved with the ABID Conference.
When and Where:
Date: Tuesday & Wednesday, May 15-16, 2018
Location: Metropolitan Pavilion, New York City, NY, USA.
Event Producer: Beverage Trade Network
USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.SA Trade Tasting
Distribution is one of the biggest challenges facing wine and spirits producers. On one hand, suppliers are demanding “strategic distribution”-the kind that connects products with engaged customers and correlates brand status with like-minded retail and restaurant outlets. On the other hand, you have retail stores and sommeliers, responding to our narrative-rich culture, demanding innovative, niche and authentic products with a “cool” story to tell. The distributor lies in the middle, facing language barriers, industry consolidation, ever-changing market dynamics, state regulations, supply chain hiccups, and an increasingly crowded market place. You soon begin to understand that this is a complex global business! Continue reading
It gives the Institute of Masters of Wine great pleasure to announce 14 new Masters of Wine. Based in five different countries, the new Members of the Institute are, Nova Cadamatre MW (USA), Julie Chene Nyheim MW (Norway), Alistair Cooper MW (UK), Philip Harden MW (UK), Ashley Hausman Vaughters MW (USA), Sarah Heller MW (Hong Kong), Tim Jackson MW (UK), Andreas Kubach MW (Spain), Fernando Mora MW (Spain), Aina Mee Myhre MW (Norway), Billo Naravane MW (USA), Catherine Petrie MW (UK), Nigel Sneyd MW (USA) and Morgan Twain-Peterson MW (USA). Continue reading
For any new wine, beer or spirits brand looking to grow their distribution within the U.S. marketplace, the key success factor is being able to grow awareness of their products in the minds of both consumers and potential distributors. And there’s no better place to do that than at the United States Trade Tasting (USATT) Conference, scheduled to take place next year in New York City on May 15-16, 2018. Continue reading