10 Innovative Products at USATT 2017

USA Trade Tasting is a trade show dedicated to showcasing new and innovative products to importers, distributors, retailers and press professionals of the US wine, spirits and beer industry. This year saw 130 exhibitors from all over the world. From these, we show you 10 products that we grabbed our attention. 

1) Vodquila 

Red Eye Louie’s Vodquila has been making great strides in becoming a well-known brand for all to enjoy and is currently available for purchase in Alabama, Connecticut, Florida, Illinois, Massachusetts, Mississippi, New Jersey, New York, Rhode Island, Texas, Tennessee, South Carolina and Georgia, with many other states being added in the upcoming months.

Vodquila is a special blend of Ultra Premium Vodka and imported Super Premium Tequila. The Vodka is made from multiple grains and distilled SIX times whereas the Tequila is made from Pure Blue Agave Plants and distilled in the Highlands of Jalisco, Mexico. It’s time that everyone enjoyed the best of both drinks! So ask for Vodquila!

2) Amor de Agave

Amor de Agave is a collection of intense flavors which explodes into great moments. It was born into this world to change ordinary moments into amazing memories with yourself and with others, in harmony and happiness, full of love and well being.

Take a drink with Amor de Agave, share some moments with it, and let your heart talk honestly with yourself. Let Amor de Agave also join you when you are alone. In a smooth and deeply way let it tells you what you really want, what you are looking for from the deepest part of your Being.

the mezcal is aged in wooden barrels. The finished aroma is natural and robust, a combination of Agave, mesquite and ocote rich vegetal notes and a tinge of smoke that complement these flavors without overwhelming the balance. The unique, delicate and taste balance of Amor de Agave.

3) LIQS

LIQS Cocktail Shots, the world’s first premixed portable cocktail in a shot, are revolutionizing the liquor industry with their ready-made mixtures of premium spirits real fruit juice and natural flavors. They have created a new standard for RTD’s with its portable “Cocktail Shots”.

The brainchild of Michael Glickman and Harley Bauer, two born and raised New Yorkers who both have a passion for premium spirits, they are the first of its kind. LIQS are currently sold in four flavors and available at liquor stores, bars/clubs, hotels, golf courses, music venues/festivals and many other venues across the country.

4) Get Hot Tequila

Get Hot Tequila was first brought to market in 2016 when John Vasicek first imported his habanero-infused 100% Agave Tequila Reposado into California.

Quality is a number one concern for the product as Get Hot Tequila knows that consumers are willing to try almost anything, but getting repeat customers is the pathway to brand success.  “Consumers like new, they like fresh, but if the quality isn’t there, they won’t be back, so being a premium brand is where they wanted to be,” says John Vasicek.

Get Hot Tequila’s mission is to become the “go-to” infused tequila. That mission began with sourcing an exceptional Reposado and combining it with a sophisticated (not heavy-handed) habanero infusion that packed just the right amount of heat to bring on a visceral reaction.

5) Maxime Trijol 

Cognac Maxime Trijol family history is one of measured, methodical achievement.They originally settled in St Martial Sur Né, in the heart of the Cognac region. The first still was installed in November 1859.

Ever since they have continued to maintain their expertise as growers and distillers.

The region consists of some 78,000 hectares of vines (Approximately 95% of this vineyard is used for Cognac production).  Cognac Maxime Trijol distills their wine 24 hours a day until the March 31st, the legal deadline for their spirit to be called a cognac. Thereafter it can be nothing more than a brandy.

6) Bira 91

B9 Beverages (the company behind Bira 91) has started up with the mission to bring a craft beer revolution in India & the US. Based out of New Delhi, with expansion throughout the US, everyone at B9 cares deeply about one thing, and one thing only – creating and making beers that people can fall in love with.

Bira is the smart simian mascot, an idiosyncratic monkey which reflects everything that they stand for – being estoric, eccentric, unconventional and unorthodox. They are the lynchpin of their services with a peerless insight into the tastes of beer connoisseurs! Beers brewed by them are an eclectic mix of exotic ingredients that epitomize the flavors of the traditional Bavarian farms, the mystical Himalayas and the gourmet tastes of France and Belgium.Their style is aesthetic and thus they have a penchant for organic, handcrafted beers.

7) Mezcal Nucano 

Mezcal Nucano a 100% artisanal mezcal from the San Dionisio Ocotepec region of the state of Oaxaca. The term “mezcal” originates from Mexcalli Náhuatl (“metl” maguey, “ixcalli” cooked) and means cooked maguey. Mezcal Nucano provides the customer with an authentic mezcal, a product of working the land in its purest and most Traditional form and available thanks to the efforts of Men of Field.

This unique, high-quality mezcal contains culture and Tradition in each bottle, aiming to connect each of its customers with the origin of this ancestral drinking, and putting a little piece of Oaxaca in their hands.
Nucano (Great Fire) was an important character in the history of Oaxaca, a brave Mixtec warrior who fell in love with the Zapotec Princess Donají, and who, in the name of that love, sought to bring peace to the two nations.

8) Sontinh Liquor

Son Tinh is a unique selection of authentic Vietnamese flavors, carefully handcrafted in small batches from 100% natural ingredients, and well matured over many years.
The appeal and quality of this traditional yet trendy product range have been acknowledged at several international spirit competitions making Sơn Tinh Vietnam’s first internationally recognized and awarded liquor, as an original Vietnamese spirit category called “Rượu”.

From the most fragrant sticky rice to rare herbs from the mountain forests Sơn Tinh only uses the finest raw materials that nature can provide. The diversity of climate and soil, as well as annual changes, are all reflected in the colors and flavors of the liquors of that year.

9) Distillerie De La Tour 

Distillerie de la tour has always paid particular attention to the wine selection. They have partnerships with over 1000 wine growers and can, therefore, guarantee supplies of wines from all the Cognac wine terroirs: Grande Champagne, Petite Champagne, Fins Bois, etc. Before each distillation in a Charentais copper pot still, all the wines are rigorously analyzed and tasted, and then the Master Distiller carefully adjusts his distillation method in complete compliance with the appellation requirements in order to express the full quintessence of the grape in these “eaux-de-vie” which will one day become Cognac.

VARIOUS QUALITIES: VS, VSOP, XO and HORS D’AGE

4300 French oak barrels (350-450 liters each) of Cognac in their aging cellars means guaranteed volume availability and enables us to respond to their customers’ needs. The Cellar Master has a permanent stock of Cognacs of different ages with a wide range of aroma profiles and can create tailor-made blends whose finesse and elegance are recognized and appreciated worldwide.

10) Black Horse Liquors 

Black Horse Liquor LLC is a NJ based company owned and operated by Zereen Mirabello who is a native of Cape Town, South Africa. Black Horse Liquor (BHL) represents Spirits and Liqueurs produced by SLD Liquor Manufacturers PTY. LTD based in the heart of Cape Town. 

SLD Liquor Manufacturers, a family owned company that started from humble beginnings producers’ premium products that compete on the international spirits market.  Starting with only a few brands, they have expanded their range to more than 25 different products ranging from Cream Liqueurs to various spirits such as Vodka, Tequila, Gin ,and Cane.

They have a state of the art FDA approved manufacturing facility and all of their ingredients are local to the region. All products are double distilled to enhance pure flavors and are made from their Premium Black Horse signature brands.

USATT 2018 Early Bird Exhibitor Registration Now Open. Register Now and Save $800 on your Exhibitor Pricing.

Australian Wine Exports Grow 10%

The Wine Australia Export Report June 2017, released on July 19, shows that Australian wine export value increased by $201 million (10%) in 2016–17 to $2.31 billion, and is underpinned by strong export growth to China and the United States of America (US).

Australia is the world’s fifth biggest exporter of wine – behind France, Italy, Spain, and Chile. In 2016–17, Australia outperformed each of the four larger exporters in its rate of export growth.

Wine Australia Chief Executive Officer Andreas Clark said, ‘Pleasingly, nearly all price points experienced growth and there were benefits for exporters in all segments of the market.

‘The strongest growth was in more premium wines, with all price segments of $10 per liter FOB and above experiencing growth, and the strongest rate of growth for wines $30–49.99 per liter FOB.

‘There were a record 1997 exporters last financial year and 69 per cent contributed to the total increase in value shown.

‘An interesting development from last year was the growth in the carbonated wine category, which includes varieties such as Moscato. Exports more than doubled to $30 million. The United States was the destination for 35 per cent of the carbonated wine exports, with mainland China (15 per cent) and Japan (14 per cent) the other major destinations’, he said.

Handpicked Wines Export Director James Hunt, said the company’s success in Asia came through hard work and ensuring brand equity across the region while also recognizing that each market and its culture was unique.

‘This is built on the back of tight brand guidelines, frequent market visits, engaged activity and communication with all levels of the distribution chain. In particular, the importers and distributors are educated to manage the message and value chain through to the consumers.

‘As the business grew we found the need to employ within the region to maintain the brand values and ensure the message was consistent across the region, particularly with local websites, trade material, and social media accounts’, Mr. Hunt said.

Figure 1: Exports of wine by price segment

 

Price segment (A$/litre FOB)

Value 2017

Added value

Growth rate

$2.49 and under

$479,510,414

$70,017,530

17%

$2.50–$4.99

$799,088,413

$18,850,951

2%

$5.00–$7.49

$296,709,604

$25,906,752

10%

$7.50–$9.99

$139,693,360

($7,180,773)

-5%

$10.00–$14.99

$179,745,991

$26,249,683

17%

$15.00–$19.99

$84,061,109

$5,135,319

7%

$20.00–$29.99

$89,166,638

$18,676,696

26%

$30.00–$49.99

$68,817,183

$28,288,565

70%

$50.00–$99.99

$120,464,165

$1,858,507

2%

$100.00–$199.99

$13,262,790

$4,003,127

43%

$200.00 +

$38,668,840

$9,396,118

32%

Total

$2,309,188,508

$201,202,476

10%

Exports by region

Australian wine exports to most regions recorded growth in 2016–17, except for those to Europe, which declined by 1 per cent to $568 million, and Oceania, which fell by 1 per cent to $87 million.

Exports to Northeast Asia continued to drive growth, with their value increasing by $178 million (29 per cent) to a record $797 million. Southeast Asia was the next biggest growing region with exports increasing by $20 million (14 per cent) to a record $162 million. Exports also grew to North America by $5 million (1 per cent) to $651 million, and the Middle East by $3 million (18 per cent) to a record $22 million.

Greater China

Greater China (mainland China, Hong Kong, and Macau) has been at the hub of the revival of Australian wine exports.

In 2016–17, exports to Greater China increased by 33 per cent to $721 million. The implementation of the China–Australia Free Trade Agreement (ChAFTA) at the end of 2015 has provided impetus to an already strong market.

Hong Kong is a vital trading hub with important distribution links to mainland China. Some imported wines in Hong Kong are re-exported to other Asian destinations, with 95 per cent of re-exports going to mainland China and Macau. Hence, not all Australian wine exported to Hong Kong is consumed in the country. ChAFTA, which is reducing import tariffs for Australian wine into China over time, has meant that less wine destined for mainland China is routed through Hong Kong, which has contributed to a decline in exports to Hong Kong.

Figure 2 illustrates how this trend began when the Declaration of Intent was signed and has since continued.

Exports to Greater China, mainland China vs. Hong Kong

Mainland China’s position as the number one destination for Australian wine exports by value was consolidated in 2016–17. Exports grew by 44 per cent in value to $607 million.

Bulk wine exports more than doubled to $37 million but the bulk share of exports is low at 6 per cent. Bottled wine exports also grew strongly, up 41 per cent to $568 million, representing a 94 per cent share. Mainland China accounts for 40 per cent of all Australian wine exports priced at $10 per liter FOB or more.

By value, Australia holds a 24 per cent share of wine imported by mainland China, behind only France with a 41 per cent share. However, Australian wine exports are growing at much faster rates than most major competitors.

In 2016–17, the value of exports to Hong Kong declined by 8 per cent to $114 million and volume declined by 15 per cent to 8 million liters, but the average value of exports to Hong Kong increased by 8 per cent to $13.88 per liter FOB. Hong Kong has the highest average value among the top 50 destinations to which Australia exports and 77 per cent of exports to Hong Kong are valued at $10 or more per liter FOB.

Australian wine will take center stage at Vinexpo Hong Kong 2018 as the Country of Honour. Vinexpo Hong Kong is the key trade-only wine and spirits exhibition in the Asia Pacific region. The invite-only event attracts top decision making importers, buyers, and sommeliers, and provides a forum for education and trade networking.

United States of America (US)

In 2016–17, exports to the US increased by 3 per cent to $464 million – the highest value since 2011–12. The overall increase in value was driven by white wine exports, up 3 per cent to $181 million, and carbonated wine (mainly Moscato) increasing 10-fold to $11 million in value.

The US is the largest destination for Australian Pinot Grigio exports, accounting for over three-quarters of the category’s exports. Pinot Grigio exports grew by 16 per cent to $24 million last year.

The positive trend towards Australian premium wines in the United States continued. Exports at $10 per liter FOB or more increased by 21 per cent to $43 million.

United Kingdom (UK)

The UK remains the number one destination for Australian exports by volume; more Australian wine is shipped to the UK than any other market.

Overall, the total value of exports to the UK declined by 7 per cent to $341 million. However, there was very strong growth in exports at the high-end of price points, exports at $10 per liter FOB or more grew by 13 per cent to $28 million.

Elliot Awin from wine importer Awin Barratt Siegel Wine Agencies said ‘Our focus is supporting the independent trade, where we see a real resurgence in interest for Australia across the pricing spectrum. Independent merchants are rotating ranges regularly with an eye to the new, modern Australia, preferring wines with a real story or point of difference; many will preference purchasing from winemakers with whom they’ve met. Whether it be small batch single vineyard wines, traditional method sparkling wines or “alternative varietals” from small producers, there is a growing thirst for these products. Winemakers pushing the boundaries away from tradition have also seen success.’

Australia’s top five export markets accounted for 74 per cent of the value of Australian exports

  • Mainland China – $607 million ?44%
  • US – $464 million ?3%
  • UK – $341 million ?7%
  • Canada ­– $186 million ?5%
  • Hong Kong ­– $114 million ?8%.

Read More at source: Winetitles

USATT 2018 Early Bird Exhibitor Registration Now Open. Register Now and Save $800 on your Exhibitor Pricing.

10 Important Factors That Will Get Your Brand Picked Up By National Chains and Large Retailers

Jonathan Newman, CEO and chairman of Newman Wine gives the insights on 10 Important Factors That Will Get Your Brand Picked Up By National Chains and Large Retailers. You’ve been doing alright with independent distributors thus far. But do you want to go to the next level? Learn how to customize your programs for chains and large retailers.

About Jonathan Newman : 

Jonathan Newman, CEO and chairman of Newman Wine, has been recognized as one of the top leaders in the wine industry. In 2003, he was named Wine Enthusiast Magazine’s Man of the Year.

Jonathan has also received numerous significant industry awards, including the American Wine Society’s Award of Merit and the Guild of Sommeliers’ highest honor, the Distinguished Service Award, for outstanding contributions to the wine industry. He was also named by Marvin Shanken’s Market Watch Magazine as one of the top five leaders in the alcoholic beverage industry and was a keynote speaker at Shanken’s Impact Seminar. As chairman of the Pennsylvania Liquor Control Board, Jonathan was instrumental in many initiatives, including the creation of the Chairman’s Selection program, Sunday sales and the creation of wine festivals in Philadelphia and Pittsburgh.

He was the recipient of the Rotary Club’s Vocational Service Award and was a keynote speaker at the Bar and Nightclub convention. Jonathan is very active in his community. He served for three terms over 9 nine years as a board member of the Greater Philadelphia Tourism Marketing Corporation (“Visit Philadelphia®”) and as a member of the Governor’s Privatization and Innovation Task Force. He also served as chairman of the Pennsylvania Harness Racing Commission and on the Pennsylvania Thoroughbred Racing Commission.

Jonathan was also a member of the board of trustees of the Pennsylvania Academy of the Fine Arts. He is past chairman of three prestigious boards, including the Pennsylvania Board of Law Examiners, the Disciplinary Board of Pennsylvania Lawyers and the Attorney General’s Policy Council on Violence Prevention. Jonathan sits on the board of Pacer Funds Trust and is a contributing editor for both Beverage Dynamics and StateWays magazines

About USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a line-up of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com 

USATT 2018 Early Bird Exhibitor Registration Now Open. Register Now and Save $800 on your Exhibitor Pricing.

 

7 Ways That Brands Can Optimize Their Domestic and International Logistics

Thomas Barfoed, Managing Director of JF Hillebrand USA, who discussed the “7 Ways That Brands Can Optimize Their Domestic and International Logistics.” For example, he discussed how small and mid-size brands can optimize their shipments to the U.S., what logistical factors might impact margins and pricing, and how different modes of transportation can impact your go-to-market strategy.

About Thomas Barfoed

Thomas Barfoed is the Managing Director at JF Hillebrand USA, a company specialized in global logistics for wines, spirits, and beer. In the 17 years, he has been with the company, Thomas has held various leadership roles in key wine and spirits markets – starting first in his home country of Denmark, then Russia, Chile, Canada and now in the USA. He credits his time attending high school in Kansas City as part of the reason why the USA has always held a special interest for him; not only because of his experiences then but also for the diverse market and business opportunities today.

“Learning from different cultures and professional environments has always fascinated me and being able to foster development and expand business within those frameworks has become my personal motivation.” In his current role, Thomas oversees all activities involving import, export, domestic transport and integrated beverage logistics in the USA. He is based out of the JF Hillebrand USA headquarters in New Jersey where he lives with his family.

About The USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a line-up of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com 

USATT 2018 Early Bird Exhibitor Registration Now Open. Register Now and Save $800 on your Exhibitor Pricing.

USATT 2018 Exhibitor Registration Now Open

After a blockbuster 2017 show that saw the attendance of over 130 exhibitors and 1,500 participants, the United States Trading Tasting Show is returning to New York City on May 15-16, 2018. With less than twelve months to go until this event, Beverage Trade Network, the organizers of the annual show, is opening up 2018 Super Early Bird Exhibitor Registration. By signing up now, potential exhibitors will receive a more than 30% discount on the overall price.

For participants in the wine and spirits industry looking to meet and connect with potential buyers, the annual USATT trade show has become the preeminent industry event in the United States. Not only do participants have the chance to connect with prominent buyers in the Grand Tasting Hall, they also have a chance to build word-of-mouth awareness of their specific brands throughout the action-packed two-day event.

The USATT 2018 show is already shaping up to be more dynamic and vibrant than the show in 2017, which featured the U.S. premiere of a major new Chinese wine brand, two days of informative workshops, well-attended wine masterclasses, TED-style conference discussions and an active flow of 1,500 attendees within the Grand Tasting Hall, where emerging wine and spirits brands were able to display new and innovative offerings.

The May 2018 show will include a World Whiskey Masterclass, an informative session on the rapidly expanding marijuana industry and hands-on sessions for mixologists, sommeliers and retail store professionals. And, as in preceding years, the event will include workshops led by top industry professionals, who are able to facilitate a real conversation among all tiers of the wine and spirits trade. One workshop (“Distribution Business 101”), for example, will focus on the insights, strategies, and tips needed to grow a U.S.-based distribution business.

For Super Early Bird exhibitors, signing up now means being able to guarantee a place at the premier networking event for wine and spirits professionals in the United States. “At the 2017 event, wine brands from emerging regions such as Portugal, South Africa, and Eastern Europe were able to meet face-to-face with buyers and distributors over a two-day period,” said Malvika Patel of Beverage Trade Network. “Next year, we have even more plans to make this a dynamic, one-of-a-kind show for exhibitors and visitors”

There is simply no better way to get exposure for a new brand looking to grow their distribution in the U.S. marketplace than by attending USATT 2018, and it is expected that Super Early Bird registration will fill quickly.

About the USA Trade Tasting Conference

Every year, the USATT show brings together small and medium-sized importers, distributors, retailers and media professionals of the U.S. wine, spirits and beer industry in New York City for two days of learning, buying, selling and networking. All the events are designed to help participants grow their bottom line. The event takes place at the Metropolitan Pavilion in the Chelsea neighborhood of New York City.

Register Here: https://www.eventbrite.com/e/2018-usa-trade-tasting-exhibitor-registration-portal-registration-34759012141

About Beverage Trade Network

Beverage Trade Network is the leading platform dedicated to connecting the global beverage industry. In addition to New York, Beverage Trade Network also hosts events in London, Australia, and San Francisco.

For more information on attending USA Trade Tasting,

please contact Beverage Trade Network.

Telephone: +1 (855) 481-1112.

Email: info@usatradetasting.com.

Visit our website: www.usatradetasting.com.

Subscribe to our Blog: www.usatradetasting.com/blog.

Follow us on Twitter: www.twitter.com/usatradetasting

USATT 2018 Early Bird Exhibitor Registration Now Open. Register Now and Save $800 on your Exhibitor Pricing.

Press Panel: Getting Press for your brand in USA Do’s and Don’ts


USATT 2017 press panel on “The Do’s and Don’ts For Getting Press Coverage For Your Brand in the USA” featured moderator Steve Raye of Bevology; Gregg Glaser, Publisher/Editor of Modern Distillery Age; William Tish, Managing Editor of Beverage Media; and David Spencer, Publisher, and Editor of iSante. The panel covered both the big picture view of how to generate media buzz for your product, as well as some of the granular details of marketing, such as how to prepare a pitch email for editors of both online and offline publications.

About USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a lineup of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com

USATT 2018 Early Bird Exhibitor Registration Now Open. Register Now and Save $800 on your Exhibitor Pricing.

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