Mark Your Calendar to Join Us at the USA Trade Tasting, NYC, May 16/17, 2017

By Steve Raye

On May 16 & 17 at the Metropolitan Pavilion, join over 2,000 trade show visitors, that include buyers, importers, distributors and retailers and 132 exhibitors from 20 countries at a high-energy, global conference in New York City that has been designed to inspire and empower you with the best ideas from all over the world of how to market, sell and grow your business. It’s brought to you by Beverage Trade Network (BTN), the leading platform connecting the global beverage industry.

You’ll also have a chance to network with12 globally-recognized keynote speakers, including top thinkers from Beverage Media, Bevology, International Wine & Spirits Research, J.F Hillebrand and Newman Wine.

Here’s what you can expect:

#1: Incredible networking opportunities: Two content-full days of learning and networking with some of the brightest minds in the wine, beer, and spirits industry. There will be extensive networking opportunities throughout the event, including USATT Office Hours, where you can have your specific questions answered by experts.  This is a one on one session with importers/distributors with panelists Rob Bradshaw of Cape Classics, Mike Votto of Votto Vines, Martin Sinkoff of Frederick Wildman and Mick Yurch, formerly owner of Sherry Lehmann. It will take place on Thursday, May 17th at 9:30 AM.

#2: Best-in-class content: We’ve set up a speaker schedule of 12 TED-style talks that will challenge your view of the wine, beer, and spirits industry. In addition, three master classes are scheduled, where you can learn more about the wines of up-and-coming wine production areas including Tejo Wines from Portugal, China, and Beaujolais. View Full Schedule. 

Make sure to register for the Wines from Tejo Masterclass to be conducted by wine educator and In the Grape author May Matta-Aliah.  Register here:  https://www.eventbrite.com/e/2017-usa-trade-tasting-masterclass-registration-portal-registration-31683342731

#3: A peek ahead at new products: See unique and innovative products, and new offerings from the beer, wine and spirits industry where you will be able to learn about new wine, beer and spirits offerings before anyone else. Buyers will get a chance to look at new and innovative brands and concepts from all over the world at the show. Suppliers will get key buyer feedback to help plan their go-to-market strategy.

See what’s on at USATT 2017.

Here’s why you should attend this conference…

#1: You will learn proven techniques for entering the U.S. market: If you are looking to grow your distribution in the U.S. market, you will have plenty of opportunities to connect with distributors, importers and retailers. Moreover, each of the12 TED-style talks have been geared to the specific needs of brands looking to enter the U.S. market. The focus is on practice, not theory.

#2: You will get valuable feedback on how to speed your time to market: Not only will you get insights from fellow conference attendees, you will also have opportunities to mix and mingle with 2,000+ trade show visitors who are attending the Grand Tasting event. This is a unique opportunity to see what sophisticated New York wine and spirits connoisseurs think of your product.

#3: You will build awareness of your brand: A new free program for USATT exhibitors, called Show Deals, will help you drive more traffic and close more business during the event. Show deals are two-day discounts for attendees of the show from the beverage industry. These specials are only available at USATT 2017 and provide a strong incentive to close business during the event.

#4: You will meet the world’s newest wine, beer and spirits brands: This year’s show is a truly global event, with exhibitors from over 20 countries. As part of our focus on bringing you the very best from all over the world, attendees of the USA Trade Tasting show will also have a unique opportunity to learn all about Chinese wine regions and varietals, including the elegant wines of Chateau Rongzi.

See the agenda and the full speaker line-up at this year’s Conference.

#5: Full access to the content of the show including EVERY session – We understand that you may want to spend time on the trade floor of the Grand Tasting during part of the show, or may be involved in meetings while some of the sessions are going on. That’s why we will be providing each attendee full access to all of the great content at the event, including video and social media highlights.

Get your USATT Conference Pass today.

USA Trade Tasting

 

 

How to Win Retailers and Influence Them with Effective Merchandising and Programming

(Image: Richard Halstead)

Richard co-founded Wine Intelligence in 2002. He leads the company’s strategy practice and works closely with multinational clients on product development, branding and routes to market projects.

Richard’s early working life was spent in business journalism, including spells as a staff writer on the Independent on Sunday and the Mail on Sunday. After taking his MBA, Richard entered the world of wine when he was appointed the first Business Development Manager of Virgin Wines shortly after its launch.

Today Richard is in demand as a speaker, writer and lecturer. He is a regular on the international conference circuit, and writes a regular column for Australia’s Wine Business Monthly magazine. Recent teaching engagements include the Bordeaux Wine MBA programme, the OIV Masters programme, and the Masters in Wine Business at Trieste University. Richard is a Certified Member of the Market Research Society, and holds MBA with distinction from London Business School. He is a graduate of Brown University.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 2:00 pm – 2:30 pm.

Grab your USATT conference passes and learn more from Richard Halstead about How to win Retailers and Influence Them with Effective Merchandising and Programming.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

Preparation to Pitching: How To Get and Grow With Your Distributor

Distributor

(Image: Adam Lambert)

Adam has spent the last 20 years learning from just about every angle of the beverage industry. Starting as a grocery store liquor clerk and growing to his current position as VP of Sales for New Holland Brewing, he is a Seller of Beer & Spirits and a Teller of Beer & Spirits.New Holland Brewing & Artisan Spirits-VP of Sales will take on the stage to coach you on sales and distribution.

Distributor

Prior to working for New Holland, Adam worked as VP of Sales at Dogfish Head Craft Brewery and spent 6 years as National Sales and Marketing Manager for Rogue Ales. Lambert brings a wealth of sales and distribution experience that will provide suppliers distribution and selling strategies in how to grow your craft beverage brand by building a solid distributors network.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 1:30 pm – 2:00 pm.

Grab your USATT conference passes and learn more from Adam Lambert about Preparation to Pitching: How To Get and Grow With Your Distributor.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

7 Ways That Brands Can Optimize Their Domestic and International Logistics

Logistics

(Image: Thomas Barfoed)

Thomas Barfoed is the Managing Director at JF Hillebrand USA, a company specialized in global logistics for wines, spirits and beer. In the 17 years he has been with the company, Thomas has held various leadership roles in key wine and spirits markets – starting first in his home country of Denmark, then Russia, Chile, Canada and now in the USA. He credits his time attending high school in Kansas City as part of the reason why the USA has always held a special interest for him; not only because of his experiences then, but also for the diverse market and business opportunities today.

Logistics

“Learning from different cultures and professional environments has always fascinated me and being able to foster development and expand business within those frameworks has become my personal motivation.” In his current role Thomas overseas all activities involving import, export, domestic transport and integrated beverage logistics in the USA. He is based out of the JF Hillebrand USA headquarters in New Jersey where he lives with his family.

Time & Venue :

The Metropolitan Pavilion in New York City on May 17th at 1:00 pm – 1:30 pm.

Grab your USATT conference passes and learn more from Thomas Barfoed about Which are the 7 Ways That Brands Can Optimize Their Domestic and International Logistics.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

It’s Revolution Time: Make your “Wine Store” a Lean, Mean, Selling Machine: Marketing that will Crush your Competition and Win Customers for Life.

Wine

(Image: Stephen Fahy)

Join Stephen Fahy, who is the Sales Director and Senior Buyer at the Wine Library in New York When he takes the stage at USA Trade Tasting Conference and gives his keynote on how wine & liquor store owners can create long term customers and grow their top line. Stephen Fahy is passionate about the business of direct-to-consumer wine education and the complete customer service experience. He has proven to be a specialist in finding and promoting a wide range of exciting wines from around the world, working directly with importers, distributors, and the wineries themselves. His palate is widely recognized by an ever-growing local, regional and national consumer base, due in large part to the extraordinary quality of the wines he selects to put on offer, and loves the excitement of the business, especially when his contagious enthusiasm spreads to others.

For more than a decade prior to Stephen’s role at the Wine Library, he managed and ran the wine retail programs for other key, large scale wine merchants in both New Jersey and Manhattan. He also serviced and sold to some of Manhattan’s top restaurants and retailers while a Wine and Spirits Consultant with Winebow.

Stephen has been an active Adjunct Professor teaching “Concepts of the Sommelier” at Montclair State University. This three credit University course grounds students in the principles of wine tasting, key varietal and regional knowledge, and the service expectations of the wine professional in both on and off-premise settings. Stephen has also been actively consulting with the London-based research and business strategy firm, Wine Intelligence as a Research Associate specializing in the U.S. wine trade and consumer sector.

In 2011, Stephen earned his Diploma in Wine & Spirits (DWS), with Merit, from the Wine & Spirits Education Trust in London. He is the proud father of three girls and with his wife, enjoys the hustle and bustle of the Garden State where he lives, in northern New Jersey.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 2.30 pm – 3:00 pm.

Grab your USATT conference passes and learn more from Stephen Fahy about How you can make your “wine store” a lean, mean, selling machine: Marketing that will crush your competition and win customers for life.

Wine

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

The New Brand / Craft Phenomenon: An Even Better Future

Brand

(Image: John Beaudette)

Since 1995, John Beaudette has been President and CEO of MHW, Ltd. (formerly named Monsieur Henri Wines, Ltd.). From 1985 to 1994, Mr. Beaudette worked with PepsiCo Inc. and its affiliate company Monsieur Henri Wines in the distribution of Stolichnaya Vodka and other wine and spirit brands. During this period, Mr. Beaudette held positions such as Director of Planning for PepsiCo Wines & Spirits Intl. and VP of Finance & CFO of Monsieur Henri Wines, Ltd. Prior to joining PepsiCo, Mr. Beaudette was Manager of Accounting for Somerset Importers, Ltd., US importers of Tanqueray TM, Johnnie Walker TM, and other spirit brands.

Brand

He currently sits on the Board of Directors of The National Association of Beverage Importers Inc. (NABI) in Washington D.C., serving as Chairman and a member of its Executive Committee. In addition to being a well recognized industry leader, John Beaudette is an international public speaker who has traveled the world, educating suppliers and government agencies about Brand Entry in the US & Navigating the Three Tier system.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 1:30 pm – 2:00 pm.

Grab your USATT conference passes and learn more from John Beaudette about The New Brand / Craft Phenomenon: An Even Better Future.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.