Visitor Registrations Now Open for Both USATT & ABID Conference

In May 2019, New York City will once again become the center of the alcohol beverage trade, as two major events open their doors to members of the wine and spirits industry: the United States Trade Tasting (USATT) event and the Alcohol Beverage Importers & Distributors (ABID) conference. Both of these events will take place on May 13-14 at the Metropolitan Pavilion, and both of them are now open for conference registration.

Continue reading

Make Your Wine Store a Lean, Mean, Selling Machine

Stephen Fahy of the Wine Library emphasized that producers always have to be thinking like a marketer. Wine brands, he said, need to take an activist approach to getting noticed within the U.S. marketplace. That means infusing your brand with passion and enthusiasm. And it also means staying one step ahead of what customers want in the marketplace, “Look for new angles, new perspectives, and new opportunities. Always.” Continue reading

What U.S. Retailers Are Looking for and How to Pitch Them

On a daily basis, a wine and liquor retailer/wholesaler must manage a litany of items. Among those things is a slew of requests from a large number of winemakers who are eager to get their offerings on store shelves. When making a pitch to them, its important for a representative to be focused and respectful of the retailers time. Also vital is the ability to make a brand stand out from the rest in a crowded U.S. market.   Continue reading

10 Important Factors That Will Get Your Brand Picked Up By National Chains and Large Retailers

Jonathan Newman, CEO, and chairman of Newman Wine shared his insights on 10 Important Factors That Will Get Your Brand Picked Up By National Chains and Large Retailers. You’ve been doing alright with independent distributors thus far. But do you want to go to the next level? Learn how to customize your programs for chains and large retailers. Continue reading