About USATT Team

USA Trade Tasting (USATT) is an annual adult beverage trade specialist trade tasting and business conference being launched in order to promote sustainable growth in the independent beverage industry by helping boutique wineries, craft breweries, craft distilleries, importers, distributors, retailers and beverage companies learn, source and grow.

How to Win Retailers and Influence Them with Effective Merchandising and Programming

(Image: Richard Halstead)

Richard co-founded Wine Intelligence in 2002. He leads the company’s strategy practice and works closely with multinational clients on product development, branding and routes to market projects.

Richard’s early working life was spent in business journalism, including spells as a staff writer on the Independent on Sunday and the Mail on Sunday. After taking his MBA, Richard entered the world of wine when he was appointed the first Business Development Manager of Virgin Wines shortly after its launch.

Today Richard is in demand as a speaker, writer and lecturer. He is a regular on the international conference circuit, and writes a regular column for Australia’s Wine Business Monthly magazine. Recent teaching engagements include the Bordeaux Wine MBA programme, the OIV Masters programme, and the Masters in Wine Business at Trieste University. Richard is a Certified Member of the Market Research Society, and holds MBA with distinction from London Business School. He is a graduate of Brown University.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 2:00 pm – 2:30 pm.

Grab your USATT conference passes and learn more from Richard Halstead about How to win Retailers and Influence Them with Effective Merchandising and Programming.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Preparation to Pitching: How To Get and Grow With Your Distributor

Distributor

(Image: Adam Lambert)

Adam has spent the last 20 years learning from just about every angle of the beverage industry. Starting as a grocery store liquor clerk and growing to his current position as VP of Sales for New Holland Brewing, he is a Seller of Beer & Spirits and a Teller of Beer & Spirits.New Holland Brewing & Artisan Spirits-VP of Sales will take on the stage to coach you on sales and distribution.

Distributor

Prior to working for New Holland, Adam worked as VP of Sales at Dogfish Head Craft Brewery and spent 6 years as National Sales and Marketing Manager for Rogue Ales. Lambert brings a wealth of sales and distribution experience that will provide suppliers distribution and selling strategies in how to grow your craft beverage brand by building a solid distributors network.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 1:30 pm – 2:00 pm.

Grab your USATT conference passes and learn more from Adam Lambert about Preparation to Pitching: How To Get and Grow With Your Distributor.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

7 Ways That Brands Can Optimize Their Domestic and International Logistics

Logistics

(Image: Thomas Barfoed)

Thomas Barfoed is the Managing Director at JF Hillebrand USA, a company specialized in global logistics for wines, spirits and beer. In the 17 years he has been with the company, Thomas has held various leadership roles in key wine and spirits markets – starting first in his home country of Denmark, then Russia, Chile, Canada and now in the USA. He credits his time attending high school in Kansas City as part of the reason why the USA has always held a special interest for him; not only because of his experiences then, but also for the diverse market and business opportunities today.

Logistics

“Learning from different cultures and professional environments has always fascinated me and being able to foster development and expand business within those frameworks has become my personal motivation.” In his current role Thomas overseas all activities involving import, export, domestic transport and integrated beverage logistics in the USA. He is based out of the JF Hillebrand USA headquarters in New Jersey where he lives with his family.

Time & Venue :

The Metropolitan Pavilion in New York City on May 17th at 1:00 pm – 1:30 pm.

Grab your USATT conference passes and learn more from Thomas Barfoed about Which are the 7 Ways That Brands Can Optimize Their Domestic and International Logistics.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

USA Trade Tasting 2017 Conference Registration Is Open

USA Trade Tasting (USATT) has officially announced that registration for the 2017 Business Conference is now open.  The USA Trade Tasting 2017 conference is a two day educational event focused on best practices in beverage marketing, distribution and sales happening on the May 16th and 17th, 2016, at the Metropolitan Pavilion in New York City.

International brand owners, consultants and beverage professionals are invited to learn from some of the industry’s most influential figures as they speak about successful market strategies being used to build industry leading business.

USA Trade Tasting Conference 2017

“The exceptional speaker line-up we have secured to present at USATT is set to provide visitors with an unparalleled view of the US alcoholic beverage marketplace,” said Sid Patel, CEO of Beverage Trade Network and Director of USATT.  “Our goal is to give conference attendees a clear understanding of the marketplace by showcasing successful stratagem and innovation being used by some of the brightest business minds in the industry.”

Scheduled speakers include:

  • Brandy Rand / Vice President – International Wine & Spirits Research (IWSR, USA).
  • Josh Wand / Founder & Motivator in Chief of BevForce
  • Stephen Fahy / Sales Director and Senior Buyer at the Wine Library
  • Jonathan Newman / Chairman and CEO, Newman Wine
  • Michael Yurch / President at Bluest Sky Group. Ex-President of the renowned retail firm Sherry-Lehmann.
  • Donna H. Hartman, Esq / Attorney, OlenderFeldman LLP
  • Thomas Barfoed / Managing Director, JF Hillebrand USA
  • Richard Halstead / Chief Operating Officer, Wine Intelligence
  • And more.

USA Trade Tasting 2017 gives guests an exclusive chance to learn and interact in a dynamic forum.  Attendees from the US and around the world will find this conference particularly useful for developing market strategy and expanding their network of industry partners.  The event is expected to draw more than 130 exhibitors and 2000 industry visitors.

  • About Beverage Trade Network: Beverage Trade Network (BTN) is an online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry.  BTN provides business and sourcing tools for industry buyers and brokers as well as an extensive selection of services for suppliers to drive brand awareness and expand distribution.    For more information on BTN please visit their website beveragetradenetwork.com
  • About USA Trade Tasting: USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place in New York City, USA. USATT showcases exciting wines, beers and spirits from all over the world to USA importers, wholesalers, distributors, retailers and press. For more information on attending the USA business conference or how to exhibit at USATT please visit their website usatradetasting.com

Press Contact:

Malvika Patel
Beverage Trade Network
E: malvika@beveragetradenetwork.com
P: +1 855 481 1112
T: https://twitter.com/Beveragetrade

USA Trade Tasting 2017

It’s Revolution Time: Make your “Liquor Store” a Lean, Mean, Selling Machine: Marketing that will Crush your Competition and Win Customers for Life.

liquor

(Image: Stephen Fahy)

Stephen C. Fahy, DWS is the Sales Director and Senior Buyer at the Wine Library, and is passionate about the business of direct-to-consumer wine education and the complete customer service experience. He has proven to be a specialist in finding and promoting a wide range of exciting wines from around the world, working directly with importers, distributors, and the wineries themselves. His palate is widely recognized by an ever-growing local, regional and national consumer base, due in large part to the extraordinary quality of the wines he selects to put on offer, and loves the excitement of the business, especially when his contagious enthusiasm spreads to others.

For more than a decade prior to Stephen’s role at the Wine Library, he managed and ran the wine retail programs for other key, large scale wine merchants in both New Jersey and Manhattan. He also serviced and sold to some of Manhattan’s top restaurants and retailers while a Wine and Spirits Consultant with Winebow.

Stephen has been an active Adjunct Professor teaching “Concepts of the Sommelier” at Montclair State University. This three credit University course grounds students in the principles of wine tasting, key varietal and regional knowledge, and the service expectations of the wine professional in both on and off premise settings. Stephen has also been actively consulting with the London-based research and business strategy firm, Wine Intelligence as a Research Associate specializing in the U.S. wine trade and consumer sector.

In 2011, Stephen earned his Diploma in Wine & Spirits (DWS), with Merit, from the Wine & Spirits Education Trust in London. He is the proud father of three girls and with his wife, enjoys the hustle and bustle of the Garden State where he lives, in northern New Jersey.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 2.30 pm – 3:00 pm.

Grab your USATT conference passes and learn more from Stephen Fahy about How you can  make your “liquor store” a lean, mean, selling machine: Marketing that will crush your competition and win customers for life.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Explore Vodquila: A Combination of Vodka and Tequila at USATT 2017

Red Eye Louie’s Vodquila has been making great strides in becoming a well-known brand for all to enjoy and is currently available for purchase in Alabama, Connecticut, Florida, Illinois, Massachusetts, Mississippi, New Jersey, New York, Rhode Island, Texas, Tennessee, South Carolina and Georgia, with many other states being added in the upcoming months.

Vodquila

Vodquila is a special blend of Ultra Premium Vodka and imported Super Premium Tequila. The Vodka is made from multiple grains and distilled SIX times whereas the Tequila is made from Pure Blue Agave Plants and distilled in the Highlands of Jalisco, Mexico.

Vodquila

Vodquila’s super clean taste and rich aroma is achieved by blending these Vodka & Tequila bases in small vats, macerated together at a high temperature to achieve a perfect blend. After going through additional filtering the blend is ready for your pleasure.

Vodquila

It’s time that everyone enjoyed the best of both drinks! So ask for Vodquila!

Explore premium vodka and tequila combination offered by Vodquila  at USATT 2017. USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Meet Importers, State Distributors, Retailers and Press of USA in New York City.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.