Key Considerations on Route to Market Strategies in the US

One of the leading importers in the US, Park Street Imports gave his insights about the Key Considerations on Route to Market Strategies in the U.S. at the USATT 2017 Conference, Here you can watch the full video of his presentation.

About Chris Mehringer : 

Chris Mehringer serves as President of Park Street, the leading provider of productivity-enhancing and cost-saving back-office solutions, advisory services, and working capital to alcoholic beverage brands.  At its core, Park Street serves as an importer and national distributor and provides access to the U.S. alcoholic beverage market for thousands of alcoholic beverage brands from the U.S. and around the world.  Park Street’s clients range from entrepreneurs to multi-brand global suppliers and include craft distillers, centuries-old family businesses, award-winning wineries, contract producers, innovation brands, and more.  Mr. Mehringer regularly advises clients on issues pertaining to route-to-market, growth acceleration, and conflict resolution.

Previously, Mr. Mehringer served as President of a national consumer products distribution company where he oversaw all aspects of operations and growth and developed and maintained strategic partnerships with Fortune 500 consumer products companies.  Mr. Mehringer is a founding board member of the Developing Minds Foundation, an advisor with the Harvard Innovation Lab, and a member of YPO.  He holds a Master of Public Policy from Harvard University and a Bachelor of Arts from Wesleyan University.
About the USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a line-up of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.

 

Preparation to Pitching: How To Get and Grow With Your Distributor

Gerry Schweitzer shared his insights on preparation to pitching: How to Get and Grow With Your Distributors.

About Gerry Schweitzer:

Gerry is a co-founder of Leblon Cachaça the #1 selling cachaça in the USA which was sold to Bacardi. Leblon was responsible for introducing the Brazilian spirit to American drinkers and making the caipirinha a famous cocktail across the country.

He began his career in strategic planning in Paris as a consultant to the Center for Advanced Communications for Havas. In France, he helped launch Lipton’s first soft drink, Liptonic and worked on Glenfiddich. At Ogilvy & Mather New York Gerry was the Strategic Planning Director for American Express. He was instrumental in the design, development, and launch in several countries of the new American Express Blue credit card.

He was also on the new product team for Seagrams and helped reintroduce Seagrams 7 Crown and a regional line of flavored product. He drove strategic development work for Four Roses Asia and The Glenlivet. Later, as a consultant, Gerry was retained by Möet Hennessy USA where he contributed to the re-emergence of Grand Marnier and the development of new products such as Ten Cane Rum and Navan. Currently, Gerry is a consultant based in New York area and has worked with various emerging brands and companies such as Conjure Cognac, Crown Royal, VDKA 6100, Egans Irish Whiskey, Montenegro Amaro and ForceBrands. He has recently launched a new concept in strategic brand consulting: gerrythebrandcoach.com

About the USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a line-up of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.

How Importers and Distributors Can Build a Strong Sales Force

At the USATT17 Conference, Josh Wand, Founder of BevForce, shared his insights on how importers and distributors can build a strong sales force for the U.S. market. As Wand explained, it’s all about hiring the best team possible. he outlined two of the keys to employee retention: offering fair market value compensation and building a healthy, positive sales culture.

About Josh Wand :

Josh Wand is the Founder & Motivator in Chief of BevForce, a boutique recruiting and staffing agency that specializes in hiring strategies and organizational design for beverage companies. Wand developed BevForce to provide the beverage industry with a full-service hiring and job search platform that connects good people to great jobs.

BevForce is a comprehensive recruiting and staffing resource, providing services including executive recruiting, interim placement and a targeted industry job board at www.BevForce.com. BevForce is headquartered in New York, NY with an additional office in Los Angeles, California.

Prior to creating BevForce, Josh held positions at Southern Wine & SpiritsAV Imports and Sidebar Spirits. His role included business development, management of a national sales and distribution network, staffing the organization and instituting educational training programs for hotels and restaurant groups.

About the USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a line-up of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.

Office Hours with Importers and Distributors at USATT 2017

USATT17 Office Hours Q&A Session was hosted by Steven Raye, President of Bevology. The audience had a chance to ask one-on-one questions about building a successful brand to members of an expert panel: Martin Sinkoff of Frederick Wildman, Rob Bradshaw of Cape Classics and Michael Yurch of Blue Sky Group.

USATT’s Office Hours effort was led by Sid Patel, Founder, and CEO of USA Trade Tasting and Beverage Trade Network and was hosted by Steve Raye, president of consulting firm Bevology.

About USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

About the Event Organizer:
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a lineup of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.

10 Innovative Products at USATT 2017

USA Trade Tasting is a trade show dedicated to showcasing new and innovative products to importers, distributors, retailers and press professionals of the US wine, spirits and beer industry. This year saw 130 exhibitors from all over the world. From these, we show you 10 products that we grabbed our attention. 

1) Vodquila 

Red Eye Louie’s Vodquila has been making great strides in becoming a well-known brand for all to enjoy and is currently available for purchase in Alabama, Connecticut, Florida, Illinois, Massachusetts, Mississippi, New Jersey, New York, Rhode Island, Texas, Tennessee, South Carolina and Georgia, with many other states being added in the upcoming months.

Vodquila is a special blend of Ultra Premium Vodka and imported Super Premium Tequila. The Vodka is made from multiple grains and distilled SIX times whereas the Tequila is made from Pure Blue Agave Plants and distilled in the Highlands of Jalisco, Mexico. It’s time that everyone enjoyed the best of both drinks! So ask for Vodquila!

2) Amor de Agave

Amor de Agave is a collection of intense flavors which explodes into great moments. It was born into this world to change ordinary moments into amazing memories with yourself and with others, in harmony and happiness, full of love and well being.

Take a drink with Amor de Agave, share some moments with it, and let your heart talk honestly with yourself. Let Amor de Agave also join you when you are alone. In a smooth and deeply way let it tells you what you really want, what you are looking for from the deepest part of your Being.

the mezcal is aged in wooden barrels. The finished aroma is natural and robust, a combination of Agave, mesquite and ocote rich vegetal notes and a tinge of smoke that complement these flavors without overwhelming the balance. The unique, delicate and tasty balance of Amor de Agave.

3) LIQS

LIQS Cocktail Shots, the world’s first premixed portable cocktail in a shot, are revolutionizing the liquor industry with their ready-made mixtures of premium spirits real fruit juice and natural flavors. They have created a new standard for RTD’s with its portable “Cocktail Shots”.

The brainchild of Michael Glickman and Harley Bauer, two born and raised New Yorkers who both have a passion for premium spirits, they are the first of its kind. LIQS are currently sold in four flavors and available at liquor stores, bars/clubs, hotels, golf courses, music venues/festivals and many other venues across the country.

4) Get Hot Tequila

Get Hot Tequila was first brought to market in 2016 when John Vasicek first imported his habanero-infused 100% Agave Tequila Reposado into California.

Quality is a number one concern for the product as Get Hot Tequila knows that consumers are willing to try almost anything, but getting repeat customers is the pathway to brand success.  “Consumers like new, they like fresh, but if the quality isn’t there, they won’t be back, so being a premium brand is where they wanted to be,” says John Vasicek.

Get Hot Tequila’s mission is to become the “go-to” infused tequila. That mission began with sourcing an exceptional Reposado and combining it with a sophisticated (not heavy-handed) habanero infusion that packed just the right amount of heat to bring on a visceral reaction.

5) Maxime Trijol 

Cognac Maxime Trijol family history is one of measured, methodical achievement.They originally settled in St Martial Sur Né, in the heart of the Cognac region. The first still was installed in November 1859.

Ever since they have continued to maintain their expertise as growers and distillers.

The region consists of some 78,000 hectares of vines (Approximately 95% of this vineyard is used for Cognac production).  Cognac Maxime Trijol distills their wine 24 hours a day until the March 31st, the legal deadline for their spirit to be called a cognac. Thereafter it can be nothing more than a brandy.

6) Bira 91

B9 Beverages (the company behind Bira 91) has started up with the mission to bring a craft beer revolution in India & the US. Based out of New Delhi, with expansion throughout the US, everyone at B9 cares deeply about one thing, and one thing only – creating and making beers that people can fall in love with.

Bira is the smart simian mascot, an idiosyncratic monkey which reflects everything that they stand for – being estoric, eccentric, unconventional and unorthodox. They are the lynchpin of their services with a peerless insight into the tastes of beer connoisseurs! Beers brewed by them are an eclectic mix of exotic ingredients that epitomize the flavors of the traditional Bavarian farms, the mystical Himalayas and the gourmet tastes of France and Belgium.Their style is aesthetic and thus they have a penchant for organic, handcrafted beers.

7) Mezcal Nucano 

Mezcal Nucano a 100% artisanal mezcal from the San Dionisio Ocotepec region of the state of Oaxaca. The term “mezcal” originates from Mexcalli Náhuatl (“metl” maguey, “ixcalli” cooked) and means cooked maguey. Mezcal Nucano provides the customer with an authentic mezcal, a product of working the land in its purest and most Traditional form and available thanks to the efforts of Men of Field.

This unique, high-quality mezcal contains culture and Tradition in each bottle, aiming to connect each of its customers with the origin of this ancestral drinking, and putting a little piece of Oaxaca in their hands.
Nucano (Great Fire) was an important character in the history of Oaxaca, a brave Mixtec warrior who fell in love with the Zapotec Princess Donají, and who, in the name of that love, sought to bring peace to the two nations.

8) Sontinh Liquor

Son Tinh is a unique selection of authentic Vietnamese flavors, carefully handcrafted in small batches from 100% natural ingredients, and well matured over many years.
The appeal and quality of this traditional yet trendy product range have been acknowledged at several international spirit competitions making Sơn Tinh Vietnam’s first internationally recognized and awarded liquor, as an original Vietnamese spirit category called “Rượu”.

From the most fragrant sticky rice to rare herbs from the mountain forests Sơn Tinh only uses the finest raw materials that nature can provide. The diversity of climate and soil, as well as annual changes, are all reflected in the colors and flavors of the liquors of that year.

 

9) Distillerie De La Tour 

Distillerie de la tour has always paid particular attention to the wine selection. They have partnerships with over 1000 wine growers and can, therefore, guarantee supplies of wines from all the Cognac wine terroirs: Grande Champagne, Petite Champagne, Fins Bois, etc. Before each distillation in a Charentais copper pot still, all the wines are rigorously analyzed and tasted, and then the Master Distiller carefully adjusts his distillation method in complete compliance with the appellation requirements in order to express the full quintessence of the grape in these “eaux-de-vie” which will one day become Cognac.

VARIOUS QUALITIES: VS, VSOP, XO and HORS D’AGE

4300 French oak barrels (350-450 liters each) of Cognac in their aging cellars means guaranteed volume availability and enables us to respond to their customers’ needs. The Cellar Master has a permanent stock of Cognacs of different ages with a wide range of aroma profiles and can create tailor-made blends whose finesse and elegance are recognized and appreciated worldwide.

10) Black Horse Liquors 

Black Horse Liquor LLC is a NJ based company owned and operated by Zereen Mirabello who is a native of Cape Town, South Africa. Black Horse Liquor (BHL) represents Spirits and Liqueurs produced by SLD Liquor Manufacturers PTY. LTD based in the heart of Cape Town. 

SLD Liquor Manufacturers, a family owned company that started from humble beginnings producers’ premium products that compete on the international spirits market.  Starting with only a few brands, they have expanded their range to more than 25 different products ranging from Cream Liqueurs to various spirits such as Vodka, Tequila, Gin , and Cane.

They have a state of the art FDA approved manufacturing facility and all of their ingredients are local to the region. All products are double distilled to enhance pure flavors and are made from their Premium Black Horse signature brands.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.