Jonathan Newman, CEO, and chairman of Newman Wine shared his insights on 10 Important Factors That Will Get Your Brand Picked Up By National Chains and Large Retailers. You’ve been doing alright with independent distributors thus far. But do you want to go to the next level? Learn how to customize your programs for chains and large retailers. Continue reading
Thomas Barfoed, Managing Director of JF Hillebrand USA, who had discussed the “7 Ways That Brands Can Optimize Their Domestic and International Logistics.” For example, he discussed how small and mid-size brands can optimize their shipments to the U.S., what logistical factors might impact margins and pricing, and how different modes of transportation can impact your go-to-market strategy. Continue reading
Stephen Fahy of the Wine Library emphasized that producers always have to be thinking like a marketer. Wine brands, he said, need to take an activist approach to getting noticed within the U.S. marketplace. That means infusing your brand with passion and enthusiasm. And it also means staying one step ahead of what customers want in the marketplace, “Look for new angles, new perspectives, and new opportunities. Always.” Continue reading
After a blockbuster 2017 show that saw the attendance of over 130 exhibitors and 1,500 participants, the United States Trading Tasting Show is returning to New York City on May 15-16, 2018. With less than twelve months to go until this event, Beverage Trade Network, the organizers of the annual show, is opening up 2018 Exhibitor Registration.
For participants in the wine and spirits industry looking to meet and connect with potential buyers, the annual USATT trade show has become the preeminent industry event in the United States. Not only do participants have the chance to connect with prominent buyers in the Grand Tasting Hall, they also have a chance to build word-of-mouth awareness of their specific brands throughout the action-packed two-day event.
The USATT 2018 show is already shaping up to be more dynamic and vibrant than the show in 2017, which featured the U.S. premiere of a major new Chinese wine brand, two days of informative workshops, well-attended wine masterclasses, TED-style conference discussions and an active flow of 1,500 attendees within the Grand Tasting Hall, where emerging wine and spirits brands were able to display new and innovative offerings.
The May 2018 show will include a World Whiskey Masterclass, an informative session on the rapidly expanding marijuana industry and hands-on sessions for mixologists, sommeliers and retail store professionals. And, as in preceding years, the event will include workshops led by top industry professionals, who are able to facilitate a real conversation among all tiers of the wine and spirits trade. One workshop (“Distribution Business 101”), for example, will focus on the insights, strategies, and tips needed to grow a U.S.-based distribution business.
For exhibitors, signing up now means being able to guarantee a place at the premier networking event for wine and spirits professionals in the United States. “At the 2017 event, wine brands from emerging regions such as Portugal, South Africa, and Eastern Europe were able to meet face-to-face with buyers and distributors over a two-day period,” said Malvika Patel of Beverage Trade Network. “Next year, we have even more plans to make this a dynamic, one-of-a-kind show for exhibitors and visitors”
There is simply no better way to get exposure for a new brand looking to grow their distribution in the U.S. marketplace than by attending USATT 2018, and it is expected that registration will fill quickly.
About the USA Trade Tasting Conference
Every year, the USATT show brings together small and medium-sized importers, distributors, retailers and media professionals of the U.S. wine, spirits and beer industry in New York City for two days of learning, buying, selling and networking. All the events are designed to help participants grow their bottom line. The event takes place at the Metropolitan Pavilion in the Chelsea neighborhood of New York City.
About Beverage Trade Network
Beverage Trade Network is the leading platform dedicated to connecting the global beverage industry. In addition to New York, Beverage Trade Network also hosts events in London, Australia, and San Francisco.
For more information on attending USA Trade Tasting,
please contact Beverage Trade Network.
Telephone: +1 (855) 481-1112.
Visit our website: www.usatradetasting.com.
Subscribe to our Blog: www.usatradetasting.com/blog.
Follow us on Twitter: www.twitter.com/usatradetasting
USATT 2017 press panel on “The Do’s and Don’ts For Getting Press Coverage For Your Brand in the USA” featured moderator Steve Raye of Bevology; Gregg Glaser, Publisher/Editor of Modern Distillery Age; William Tish, Managing Editor of Beverage Media; and David Spencer, Publisher, and Editor of iSante. The panel covered both the big picture view of how to generate media buzz for your product, as well as some of the granular details of marketing, such as how to prepare a pitch email for editors of both online and offline publications. Continue reading