Restaurant Owners and Sommeliers to Gather in NYC at USATT

Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry, will host the USA Trade Tasting Conference in New York City on May 16-17, 2017.

USATT returns this year, promising to be bigger, bolder and better. Poised to be a one-of-a-kind show on the East Coast, it pulls in exhibitors from over 20 countries making it an attractive show to be explored by restaurateurs and sommeliers alike. The show will take place on May 16 & 17 at the Metropolitan Pavilion in New York City.

Malvika Patel, event organizer of USATT Trade Tasting mentions that there are 3 new concepts being introduced this year that are sure to wow buyers.

 1. #ShowDeals

USATT Show Deals are the two-day only discounts offered by exhibitors for buyers attending the show. These are buying opportunities for restaurateurs and sommeliers to get real savings with specials and deals offered only at USATT 2017.

2. Unique & Innovative Products:

USA Trade Tasting will feature Unique and Innovative Products (UIP) from all over the world to restaurateurs and sommeliers at the 2017 show. “The idea is to make New York the first test market around the globe for new concepts and ideas related to branded alcoholic products. Suppliers can get key buyer feedback and plan their go to market strategy based on the feedback and initial buyer interest. Buyers will get a chance to look at unique and innovative brands and concepts from all over the world in one dedicated area at the show. Buyers will be able to add unique brands to their portfolios and offer

their customers something fresh and new”, Sid Patel,CEO and Founder of Beverage Trade Network and USA Trade Tasting.

3. Office Hours:

USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. These are real business owners with years of experience in running an operation successfully. Retailers and sommeliers can pose questions about the challenges they face in running their enterprise and how to overcome these.

4. Sommelier Direct

iSanté magazine and USA Trade Tasting have partnered to provide restaurateurs with an innovative sales solution that gives direct access to wine brand owners.

Leveraging the strengths of the USATT Direct platform and the influence of iSante Magazine’s network, on-premise markets will be able to access a wide range of brand owners from around the world like never before.

“The market has always needed a program like this in place,” said USA Trade Tasting President, Sid Patel. “Building relationships across multiple tiers has been something of a nightmare for international suppliers and one of the biggest problems for wine brand owners is generating trade interest on the ground. Both USATT and iSanté have been working tirelessly to connect the global retail trade, and we believe our partnership is a big step forward. For restaurant owners to finally be able to seamlessly source new products directly from the supplier is huge.”

For restaurant owners and sommeliers, the partnership will allow them to change the way they look at sourcing new brands. Because the USATT direct program is structured in such a way that allows them to work with any international brand, it will also give them a much needed increase in variety to consider.

It doesn’t end there. There are many more reasons for you to attend USA Trade Tasting this year.

The USATT Conference has topics designed specifically to cater to restaurateurs’ and sommeliers’ interests.

In the presentation ‘The New Brand / Craft Phenomenon: An Even Better Future’ by John Beaudette, President and CEO of MHW, Ltd he will talk about the how the new age of the beverage industry affects you. He will focus on how brands and craft beverages are changing the market and can help restaurateurs and sommeliers grow their bottom line.

How to Win Retailers and Influence Them with Effective Merchandising and Programming by Richard Halstead, Chief Operating Officer, Wine Intelligence is about the merchandising programs that work and work well for retailers, restaurateurs and sommeliers.

Restaurateurs and sommeliers will get the unique opportunity to network, connect and exchange ideas with thousands of beverage professionals in one location.

So don’t wait any longer. Take your networking to the next level at USA Trade Tasting:

Step 1: Watch a video that shows why you should get involved.

Step 2: Visit the What’s On page to see the exciting events and features at the show.

Step 3: Register today for your free Trade pass, for a limited time only.

Press Contact:

Malvika Patel

E: malvika@usatradetasting.com

W: www.usatradetasting.com

P: +1 855 481 1112

We look forward to seeing you there!

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

USATT

Here’s Why You Should Attend #USATT2017 Conference

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, USA Trade Tasting is a must attend event.

Join hundreds of fellow winemakers, brew masters, distillers, sales people and marketers at USA Trade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network

  1. Learn how to launch, market and grow your wine, beer or spirit brand.
  2. Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove to others it works).
  3. Network with marketers just like you: Imagine connecting face-to-face with hundreds of people—just like you—as you share stories, gather ideas and build relationships that last for years.
  4. Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts.
  5. Get your ROI by getting great content. The right conferences not only allow you to meet smart, inspiring people, but also teach you a ton — especially in skills that make you a more well-rounded professional. USATT 2017 Conference is all about ‘How To Do It’. We are not going to discuss where the industry is going, what are the problems – instead we are going to discuss how to make it happen and do it better.
  6. It’s in New York. What a great city. The people are friendly, with everything from burger joints to Coal-Oven Pizza with big-name chefs, and there’s also a thriving bar scene.

Below is a sampling of what you will learn at USATT 2017 Conference.

  1. Current Alcoholic Beverage Market Trends In The United States and How These Affect You by Brandy Rand
  2. Key Considerations on Route to Market Strategies in the U.S. by Chris Mehringer
  3. How Importers and Distributors Can Build a Strong Sales Force by Josh Wand
  4. How to draft a solid distribution agreement for franchise and non-franchise states by Donna H. Hartman, Esq
  5. The New Brand / Craft Phenomenon: An Even Better Future by John Beaudette
  6. 10 Proven Promotional Programs That Will Get Your Brand Picked Up By National Chains and Large Retailers by Jonathan Newman
  7. Office Hours with Importers and Distributors by Michael Yurch
  8. 7 Ways That Brands Can Optimize Their Domestic and International Logistics by Thomas Barfoed
  9. Preparation to Pitching: How To Get and Grow With Your Distributor by Adam Lambert
  10. How to win Retailers and Influence Them with Effective Merchandising and Programming by Stephen Fahy
  11. Press Panel: Getting Press for your brand in USA. Do’s and Don’ts by W. R. Tish

Other relevant information:

USATT 2017 Conference Overview

What’s On At USATT 2017

USATT 2017 Conference Schedule

View All Speakers

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

USATT2017

3 New Concepts to Look Out For at USATT 2017

About USA Trade Tasting:

USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place on May 16-17, 2017, at the Metropolitan
Pavilion New York City, USA. USATT showcases exciting wines, beers and spirits from all over the world to USA importers, wholesalers, distributors, retailers and press.

There are three new concepts to look out for at USA Trade Tasting 2017

ShowDeals:

We’re pleased to announce a new free program for USA Trade Tasting Exhibitors, called #ShowDeals, which will help you drive more traffic and close more business during the event. USATT Show Deals are the two-day only discounts for attendees
of the show from the beverage industry. These are buying opportunities for distributors, importers, retailers and brokers to get real savings with specials and deals offered only at USATT 2017. The objective of the #ShowDeals program is to create more awareness for you as BTN / USATT team will create pre-buzz about your deal before the event. Your deal will also be printed in the official program guide.

Unique & Innovative Products:

USA Trade Tasting will be promoting Unique and Innovative Products (UIP) at the 2017 show from all over the world to US Buyers. ‘The idea is to make New York the first test market around the globe for new concepts and ideas related to branded alcoholic products. Suppliers can get key buyer feedback and plan their go to market strategy based on the feedback and initial buyer interest. Buyers will get a chance to look at unique and innovative brands and concepts from all over the world in one dedicated area at the show. Buyers will be able to add unique brands to their portfolios and offer
their retail customers something fresh and new”, Sid Patel,CEO and Founder of Beverage Trade Network and USA Trade Tasting.

OfficeHours:

USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. Importers and distributors will share what they are really looking for when
selecting a new brand. What do they expect from a new brand? And, why some brands make it and some don’t. There will be in-depth advice and discussion on what importers and distributors are really looking for. This will be included in the USATT Office Hours session. A panel question and answer session will be included in USA Trade Tasting 2017 as part of the Conference. This will cover permanent information like
what your introductory communication to a prospective importer and/or distributor should say

Who should attend?

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company,  or simply wish to expand your skill set and gain new perspective, USATT Conference is a must attend event. Join hundreds of fellow winemakers, brew masters, distillers, sales people and marketers at USA Trade Tasting Conference which is designed to inspire and empower you with sales and marketing.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

 

USA Trade Tasting 2017 Conference Registrations Are Now Open, Get your Super Early Bird Tickets Now

USA Trade Tasting 2017 Conference

Registrations for the USATT Conference are now open, this is your chance to be a part of the USATT 2017 Conference and avail super early bird prices.

Super Early Bird tickets are valid till March 1, 2017 and come with a complimentary 2- day Grand Tasting pass. Tickets are available for $250 for the single day conference pass and $400 for the two days combined. This is an educational conference where you can learn about sales, distribution, compliance and marketing. Prices will increase after March 1, 2017.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for two days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line.

Who should attend?

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, work in sales with an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain a new perspective, USATT Conference is a must-attend event.

Join hundreds of fellow importers, distributors, winemakers, brewmasters, distillers, salespeople and marketers at the USA Trade Tasting Conference, designed to inspire and empower you with sales and marketing ideas and brought to you by Beverage Trade Network.

You’re coming to USA Trade Tasting 2017 either way, right? So you might as well save some cash with a super early bird ticket for the Conference.

Who are the Speakers?

Ranging from brand builders to marketing gurus, the educational conference is hosting remarkable experts who exhibit a truly heightened knowledge of the industry to give our visitors a clear understanding of the real life challenges that they face in the marketplace and how to overcome these.

USA Trade Tasting 2017 Conference

Why attend USATT 2017

  • Learn how to launch, market and grow your wine, beer or spirit brand in USA market.
  • Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove to you that it works).
  • Network with marketers just like you: Imagine connecting face-to-face with hundreds of people—just like you—as you share stories, gather ideas and build relationships that last for years.
  • Meet the speakers: Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts.
  • Get your ROI by getting great content: The right conference not only allows you to meet smart, inspiring people, but also teaches you a lot — especially in skills that make you a better-rounded professional. USATT Conference includes ‘How to Do It ’ topics. We are not going to discuss where the industry is going, and the problems faced by it – instead we will focus on how to make it happen and do it better.
  • It’s in New York City. An international hub for business. Large volume of business. Distributors,importers and retailers from surrounding states will visit and be ready to trade.

Some topics that will be covered at USATT Conference 2017

  • Key Considerations on Route to Market Strategies in the U.S.

  • How Importers and Distributors Can Build a Strong Sales Force

  • How to draft a solid distribution agreement for franchise and non-franchise states

  • Press Panel: Getting Press for your brand in USA. Do’s and Don’ts

  • The New Brand / Craft Phenomenon: An Even Better Future

  • 10 Proven Promotional Programs That Will Get Your Brand Picked Up By National Chains and Large Retailers

  • 7 Ways That Brands Can Optimize Their Domestic and International Logistics

  • How to win Retailers and Influence Them with Effective Merchandising and Programming

  • Preparation to Pitching: How To Get and Grow With Your Distributor

Stay informed about the latest & greatest developments in the beverage industry in the US and discover global trends.

Register TODAY and get your visitor trade pass for free before February 28, 2017. Special discount codes will be given to early registrants for the USATT Conference.

USA Trade Tasting 2017 takes place at Metropolitan Pavilion 125 W 18th St, New York, NY 10011, USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

We can’t wait to see you all at USATT 2017!

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

 

Why is USATT Beneficial For You?

As a buyer, your time is valuable, and you need a compelling reason to attend a trade show happening in New York City. We don’t have one, rather we have six.

Here are 6 reasons why you must attend USA Trade Tasting at the Met Pavilion in New York City on May 16 & 17, 2017.

Networking

This is an excellent time for you to meet and greet with industry professionals. We bring together importers, distributors, retailers, producers from over 20 countries, members of the press and international attendees all under the one roof. Everyone present is here for a reason – they are ready for business, to learn and grow their enterprise and curious to see what’s new.

There is the Tasting Floor where you are sure to run into someone you know and meet some new faces, but aside from that there is a networking hour dedicated just for you to have conversations at a relaxed pace.

Sourcing Unique and Innovative Products

In an industry flooded with the same old products, everyone is looking for the next big thing. We have looked through the products brought in by our exhibitors and those that we found to be truly innovating and exceptional have been marked so. You will find these mentioned separately in the Program Guide as well as highlighted with a badge on the exhibitor table. Will you find a winning product at USATT?

Show Deals

Don’t walk away empty handed. This is your day to make a deal and a good one at that. Exhibitors are giving away the best deals possible for these two-days only. So come to the trade floor and grab these deals that will not last beyond the close of USA Trade Tasting.

Attending masterclasses

This year we have picked masterclasses for two burgeoning regions. Ripe for the picking, come and taste these excellent wines and make them part of your portfolio.

Beaujolais: Wines from this region are known to over-deliver in every way possible. With more than 50% of their stock selling out within a week natively, you know they have something good to offer. Lying so close to Burgundy that sometimes it is confused with it, these wines stand out proudly on their own. Produced solely from the Gamay grape, using hand-picked methods, come and find out why these need to be part of your portfolio.

Chateau Rongzi: Jean-Claude Berrouet is a wine-maker with a history, a rich history spanning a few decades of award-winning wines from Chateau Petrus in Bordeaux. He is known for being a “classicist” winemaker and making wines that are balanced and represent their origins. He spent a year at Chateau Rongzi, perfecting these wines to be true to their terroir.

You wouldn’t want to miss these iconic wines produced in the Shanxi region of China.

USATT Conference

We have a great line-up of speakers this year and our conference topics are designed with subjects for importers, distributors, retailers and producers.

Hear Jonathan Newman tell you how to win over mega retail chain stores and let Thomas Barfoed from JF Hillebrand, the world leaders in logistics show you how best to optimize this big-ticket expense for your company; Stephen Fahy talks about merchandising programs that work for retailers in today’s world.  There is also a Press panel to talk about major media related questions.

USATT Office Hours

A Q&A session designed especially for importers and distributors where they can ask their questions to industry veterans and have their questions answered by them. USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. Importers and distributors will share what they are really looking for when selecting a new brand. What do they expect from a new brand? And, why some brands make it and some don’t. There will be in-depth advice and discussion on what importers and distributors are really looking for.

A panel question and answer session will be included in USA Trade Tasting 2017 as part of the Conference. This will cover pertinent information like what your introductory communication to a prospective importer and/or distributor should say.  We  have conducted research to identify the defined set of questions and concerns importers and distributors want addressed in order to consider a supplier. We’ll give you the outline for the key elements needed in a pitch document.  This will allow each winery to have a competitive edge and the information you provide will communicate to the importer/distributor that you are aware of the workings of the U.S. alcoholic beverage market.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2017 Buyers Registration Now Open. RSVP NOW

Beer, Spirits, & Wine – Packaged Imports Grow +5.3%

Beer, Spirits, & Wine – Packaged Imports Grow +5.3% By Value Over Last Twelve Months through December 2016, Packaged Exports Decline -3.1%

Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) grew +5.2% by value over the last twelve months and grew +5.2% by value over the last three months. 23.7% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) declined -3.4% by value over the last twelve months and declined -2.1% by value over the last three months. 21.2% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +6.8% by volume and grew +7.3% by value over the last twelve months. Over the last three months imports grew +4.6% by volume and grew +3.3% by value. 63.8% of imported beer by value comes from Mexico.
  • Exported beer declined -0.5% by volume and declined -0.4% by value over the last twelve months. Over the last three months exports grew +6.9% by volume and grew +9.2% by value. 26.3% of exported beer by value goes to Mexico.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +6.8% by volume and grew +5.7% by value. Over the last three months volumes grew +6.5% and grew +2.2% by value.
  • Imported bulk spirits for the last twelve months grew +2.2% by volume and grew +2.4% by value. Over the last three months volumes grew +24% and grew +34.3% by value.
  • 30.9% of all imported packaged spirits by value arrived from France while 55.3% of all imported bulk spirits by value arrived from Mexico.
  • Exported packaged spirits for the last twelve months grew +2.3% by volume and declined -11% by value. Over the last three months volumes declined -1.6% and declined -13.3% by value.
  • Exported bulk spirits for the last twelve months grew +9.4% by volume and declined -2.2% by value. Over the last three months volumes grew +0.9% and declined -7.7% by value.
  • 10.9% of all exported packaged spirits by value is destined for United Kingdom while 24.6% of all exported bulk spirits by value is destined for Canada.

Wine:

  • Imported packaged wine for the last twelve months grew +2.8% by volume and grew +3.1% by value. Over the last three months volumes grew +5.3% and grew +7.8% by value.
  • Imported bulk wine for the last twelve months declined -1.4% by volume and grew +8% by value. Over the last three months volumes declined -1% and grew +22% by value.
  • 6% of all imported packaged wine by value arrived from Italy while 30.9% of all imported bulk wine by value arrived from New Zealand.
  • Exported packaged wine for the last twelve months declined -16.1% by volume and grew +2.6% by value. Over the last three months volumes declined -13.6% and grew +4.8% by value.
  • Exported bulk wine for the last twelve months declined -2.2% by volume and declined -7.7% by value. Over the last three months volumes grew +21.5% and grew +4.6% by value.
  • 7% of all exported packaged wine by value is destined for Canada while 30% of all exported bulk wine by value is destined for United Kingdom.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW