Explore High Quality Organic Wines by Elusia at USATT

Elusia

The Elusia line is a selection of high-quality, organic wines, representative of one of the Italian areas with the highest production of Organic Viticulture.

 

 

 

Why choose Elusia?

  • To be able to offer a product that perfectly meets the current demands of the market, which is increasingly looking for organic products, as a result of the consumers’ growing awareness to the values of respecting the environment and healthy eating.
  • Added value tied to the quality of the products Made in Italy, strengthened by the proposal of a refined packaging.
  • To be able to propose to the consumers a choice between international know vine varieties, already in great demand and the interesting native varieties, increasingly researched by a customer with specific interests.

Elusia

Territory:

The area of production of our wines extends in one of the most important Italian territories for the organic viticulture: Eastern Veneto.

Thanks to the specific characteristics that make this area unique, grapes have been grown since the Roman age and the Republic of Venice.

The complex composition of the soil, characterized by clay, has a medium texture and is rich in minerals. It is blessed by a mild climate due to fact of its proximity to the Adriatic coast, making it particularly well suited for the production of high quality wines.

In the early 90’s , techniques of sustainable agriculture were developed in this area, through the enhancement of international varieties such as Pinot Grigio and Cabernet, as well as native grapes such as Prosecco, Refosco and Lison Classico.

The Lison Pramaggiore area , within the geographical context described above, deserves special attention as it boasts special recognition on the international scene thanks to investments in sustainable agriculture.

Elusia

Discover high quality, organic wines by Elusia at USA Trade Tasting in NYC. USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Meet Importers, State Distributors, Retailers and Press of USA in New York City.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

What’s the best way to gain traction in the U.S. market?

QUESTION: What’s the best way to gain traction in the U.S. market – hiring a brand ambassador, relying on local press and media buzz from your home market, or something else?

How an Unknown Wine Brand Can Gain Traction in the U.S. Market?

There are a number of ways that foreign wine brands can attempt to gain traction in the hyper competitive U.S. market – they can hire a dedicated brand ambassador to tell their story to distributors and retailers, they can hire a promotional agency to drive word-of-mouth about their product in the marketplace, or they can try to leverage success in their home market – such as local press coverage – to get an “in” with distributors and importers. At the USATT Conference 2016, panel participants discussed the merits of all three options.

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Ultimately, says Giacomo Turone, a VP with the wine and spirits importer Palm Bay International, foreign press is a good first step, but nobody is going to buy your wine based on press alone. You need to have a high-quality product. But showing evidence that your winery is press-savvy helps, of course. And, if the owners of the foreign wine brand have good enough English-language skills, it may be possible to replicate that same success with the U.S. media.

He’s more skeptical, though, about attempts to use a brand ambassador to gain traction in the U.S. market. He sees that as more of a move that an established wine brand would take, not as one for a brand just starting out in the marketplace.

Ultimately, it comes down to an issue of cost. If you’re hiring a brand ambassador to travel the country, coast to coast, you’re going to rack up a lot of expenses. And it may not end up being worth it. It’s better and more relevant to have high-level people behind the brand in the home country that can get behind the brand building efforts, rather than hiring a dedicated individual for the task.

scott_ades_wine_bowScott Ades, CEO of The Winebow Group, agrees. He says that you can easily pay out $150,000 or more for a brand ambassador over a 12-month period, and those expenses would be better spent on building the core brand in other ways.

One suggestion he has is for fledgling wine brands to have someone from their winery come to New York City (or other U.S. city) for a short time, learn the business, and try to establish the brand. That’s a more reasonable cost for an unknown brand, and one that can actually help the wine create greater scale in the U.S. market.

Ades says that the key to achieving scale is having the combination of a good-quality product, good-quality packaging, and a good story. Instead of hiring a brand ambassador, it’s more important to leverage the resources of the importer or distributor to help you with telling the brand story. And that’s going to be easier if you have all 3 elements – the product, the packaging and the story – working together.

Actually, says Ades, the packaging and story play a greater role than you might imagine. “It’s all about the story,” he says. That’s because most wine consumers are still relatively uneducated about the product, so having a compelling packaging or story can help to break through the clutter and convince them to buy your product. The goal of having all three elements working together is to prove that your wine delivers value.

And, according to Ades, “value” does not mean having the lowest price in the marketplace. Instead, he says, it means that your wine is a good buy for its specific price point.

Hear the answer to this question at 27:16 minutes

 

Join the USATT 17 Conference. Meet Importers, State Distributors, Retailers and Press of the USA in New York City to Grow Your Distribution.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

 

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

How to Boost Your Social Media Connections?

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Social media can add immense value to any business but especially to small businesses getting them a tremendous amount of exposure if they manage their social media accounts well. We outline 12 tips on how you can use your social media connections the right way and leverage the millions of people that are active online to help you grow your business.

1: Connect with real-life contacts immediately on social media

contactsEstablishing business relationships is the single most important thing that you can do for your business but just meeting someone once does not constitute a relationship. So, once you have exchanged business cards with an industry contact add them on your social media networks and begin to build a social connection with them before they forget who you are or where they met you. Stay relevant to them and in the forefront of their mind!

 

 

2: Teach, don’t preach

Use your social media channels to educate your audience. Don’t talk at people, instead talk to them and be respectful of their opinions and viewpoints. No one likes to feel like you are talking down to them or belittling them for their ignorance. Always remember that social media is not a pulpit to lecture, rather it is a platform to connect with people and have conversations.
3: Make all of your posts in English

4420406448_7d7614f2de_oIf you plan to operate in international markets, it can be commonplace to want to use the regional dialect for the countries that you are marketing in. However, posting in too many languages on your social media can become overwhelming and frustrating for your audience and they may unfollow you. English is the most commonly used language in the business world so stick to that to maintain your professionalism.

4: Keep it short

Socialmedia is digital and fast moving. Keeping your posts short and relevant will allow your followers to read quickly and engage without losing interest. The best posts that receive the most engagement are those that only take a few seconds to read.

5: Post frequently

Social MediaBecause social media is ever flowing and ever changing, you must post often in order to keep the conversation going. Popping in and commenting sporadically will not get the job done. Respond to every single comment that gets left for you to keep the conversation going. That is your number one goal with social media, to be social and start conversations.

 

6: Create a social media marketing plan

Think about your specific goals behind wanting to use social media to advance your brand. What are you trying to accomplish by using social media? You should figure out your goals before even creating an account for your business and making the first post. This is because you want to be consistent in your message from the very beginning so customers and potential customers know exactly what to expect from your brand.

7: Establish your brand

Social media is all about establishing your brand and getting your message out there. But, what is your message? Spend some time to figure out exactly what your company values and beliefs are before starting to engage with customers via social media. Who are you as a company and what are you bringing to the table?

How to Boost Your Winery Social Media Connections ?

8: Just pick one

Pick one or two social channel platforms and stick to them. Figure out the platform that is right for your company and brands and use that. It is best to put all of your efforts into building a strong social media presence using one network before trying out the others.

9: Decide if you are doing it yourself

Social MediaYou may be too busy to handle your social media accounts yourself and that is ok! But, decide early on if you will hire someone or if you will manage it yourself. And if you choose to hire a professional then hire someone with the experience and the time to manage your account properly. Asking someone that has your brand’s social media management as a low priority on their list will not work.

10: Think before you post

Once a post is out there on the internet, there is no taking it back. So, think hard before posting something that could be misconstrued or considered offensive. Many people have lost their jobs or businesses off of just one single post on social media that lacked forethought and went viral for all of the wrong reasons.

11: Be yourself

Be authentic with your brand, it’s image and therefore it’s image online and in social media. Not doing so will harm your brand’s image as people will quickly lose trust. Define a message and develop it consistently through all your marketing channels – be it sales, PR, advertising or social media.

12: Be visual

Many of us have relatively short attention spans now so using visual aids in your posts is much more effective than relying on words alone to grab someone’s attention. Use a lot of color, different fonts within the same post, videos and pictures to get your point across.

Developing a positive social medias presence is all about creating your personality and being consistent in that message. These tips have worked for us and we know that they will work for you to build a presence and push your brand to the forefront of the minds of your target audience. We invite you to share with us tips that have worked for you on social media as well. After all, we are trying to start conversation, right?

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now

Explore A Wide Range Of Wines From Italy By Cantine Minini At USATT

Cantine MininiThe history of Cantine Minini Company is strictly tied to the history of our family. Our family history dates back a long time. In fact the Company was established in 1920 when Mr. Francesco Minini, young soldier, came back from First World War: with a little money and a great determination decided to start the wine business in a rural economy and a poor market. For this reason, the love for the land never abandoned our family hence maintaining a great passion, determination and humility in managing the Company.

Today, the export market, now 90% of the entire turnover, has allowed the Company to supervise the international markets and so determinate the choice and the development of new products more adequate to the demand coming from all over the world. In this view their strategy has been to source new wines from the plenty of unique ancient vineyards typical of Italy, rediscovering, with the new technologies of wine-making, the value of the Italian tradition.

This philosophy has been the trigger to develop a large range of Southern-Italian wines, especially from Sicily, Apulia, Campania and from other regions like Veneto, Abruzzo and Tuscany, offering them with an elegant style and a modern packaging enabling them to compete with the strong international new world producers, still with modesty but with the consciousness of their quality. Now, these wines are, with great satisfaction, worldwide appreciated.

Collections – 

Cantine Minini

Cantine Minini are renowned for their specially selected, high quality range of Italian wines including Minini.

Explore premium and award wining spirits by Cantine Minini from Italy at USA Trade Tasting in NYC. USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Meet Importers, State Distributors, Retailers and Press of USA in New York City.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now

Checkout Award Winning Spirits By Black Horse Liquor At USATT

Black Horse LiquorBlack Horse Liquor LLC is a NJ based company owned and operated by Zereen Mirabello who is a native of Cape Town, South Africa.  She has been a resident of New Jersey since June 2000. She is very passionate about her home country and proud to have the opportunity to share the exceptionally high standard of quality products that are produced in South Africa with the US Market.

Black Horse Liquor (BHL) represents Spirits and Liqueurs produced by SLD Liquor Manufacturers PTY. LTD based in the heart of Cape Town. The Mother City and surrounding area, known for its world-renowned wine lands, luscious landscapes and majestic mountains also leads the world in environmental sustainability and production integrity.

SLD Liquor Manufacturers, a family owned company that started from humble beginnings producers’ premium products that compete on the international spirits market.  Starting with only a few brands, they have expanded their range to more than 25 different products ranging from Cream Liqueurs to various spirits such as Vodka, Tequila, Gin and Cane.

They have a state of the art FDA approved manufacturing facility and all of their ingredients are local to the region. All products are double distilled to enhance pure flavors and are made from their Premium Black Horse signature brands.

The SLD factory –

Black Horse Liquor

Cynergy Caramel Infused Vodka is an award winning Vodka that is clean and refined, not a confected flavor. It can be enjoyed as a refreshing cocktail, as a shooter or simply over ice. The creamy and smooth rich taste boasts a unique hint of nutty’ness that will satisfy any discerning palate. It is a crowd favorite and has been enjoyed by wine, beer and whiskey lovers at several local events held in NYC.
Standard pack size is 12 x 750 ml glass bottles Alc. Volume 28%.

The Cynergy Caramel Infused Vodka has been awarded a gold medal at the 2016 New York International Spirits Competition.

Black Horse Liquor

Don Lopez Bubblegum and Tequila Flavored Liqueur is an exhilarating liqueur fusion of bubblegum and tequila flavors. It’s one of a kind Cane based Liqueur that can be used for a variety of craft cocktails. It’s delicious and smooth as a shooter or simply over ice. This liqueur is popular in clubs and bars as a shooter.
Standard pack size is 12 x 750 ml glass bottle Alc. Volume is 33%.

Black Horse Liquor

Explore premium and award wining spirits by Black Horse Liquor from Cape Town at USA Trade Tasting in NYC. USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Meet Importers,
State Distributors, Retailers and Press of USA in New York City.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now

How New E-Commerce Models Are Changing the Game for Wine Brands

At the Conference Sessions for USATT, held at the Metropolitan Pavilion in March 2016, there was a Panel that comprised of Jim Ryan, SVP of the beer division of Constellation Brands, Giacomo Turone, VP of wine and spirits importer Palm Bay International and Scott Ades, CEO of The Winebow Group. They were asked questions relevant to the attending audience comprising of distributors, importers, retailers and producers of alcoholic beverages.

E-Commerce Models Are Changing the Game for Wine Brands

Please read below, one of the questions that was put forth to the panel and their corresponding answers.

QUESTION: What impact are new e-commerce and delivery-in-an-hour models having? How are they changing the dynamics of the wine industry?

There’s plenty of innovation happening in the wine and spirits industry, and new delivery-in-an-hour and e-commerce models have the potential to change the way brands can get their products to market. In order to be successful, brands have to recognize how these e-commerce models are changing customer behaviors and how they can help to influence the purchase decision.

Scott Ades, CEO of The Winebow Group, notes that major wine retailers have had delivery services for years. What’s changed, however, are the types of wines that are being delivered with these new delivery-in-an-hour services. In the case of New York wine retailer Sherry-Lehmann, they deliver what you buy in-store or online, so there’s no advertising involved to move product.

In the emerging new delivery-in-an-hour business model, Ades says, it’s all based on advertising. When a customer opens up the app of a wine-in-an-hour company, they are presented with a number of different options. What the consumer sees is based on advertising dollars, and that’s an area where smaller brands can’t compete. Only the largest brands have the budget to get on the front page of an app like Drizly, which promises one-hour liquor delivery.

For now, says Giacomo Turone, a VP with the wine and spirits importer Palm Bay International, delivery-in-an-hour is not a major change for the industry. The major change is with the consumer. As Turone points out, “No retailer needs more product.” Thus, a small brand is not going to be able to convince a retailer to carry them based only on the delivery-in-an-hour value proposition.

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A more attractive business model, though, is the whole e-ecommerce model. Consumers are now headed online to find new wines. They don’t want to have to hunt in 10 different stores for a specific wine, so they want these e-commerce platforms to make it easy to find them. This may not be a big change in a major urban market like New York, where wine retailers are clustered close together and delivery to the home doesn’t matter as much. But it’s a huge difference for a market in the Midwest, where a consumer might have to drive 50 miles to pick up a bottle of wine.

The participants of the recent panel discussion at the USATT Conference 2016 also discussed the structural reasons leading to the e-commerce model. There are too many SKUs and too many physical limitations for brick-and-mortar retailers. It’s too expensive to carry a lot of inventory. But that’s not the case with these e-commerce marketplaces. In fact, some of them have an “inventory-on-demand” model where inventory is no longer a limiting factor.

Turone agrees that sales via e-commerce “definitely” fits with the business models of smaller brands. A large website can sell 300-400 cases in a very short period of time. For “unknown” brands, though, it place even more emphasis on telling their story online. If consumers are basing their purchasing decision only on what they find online, they are going to make the decision to buy based on the overall story, as well as the supporting information – such as reviews and information on where to buy.

Going forward, it will be interesting to see if these new e-commerce models lead to changes in the types of wines that are sold. It could be the case that there are different audiences for different channels and platforms, and that will change the way brands need to tell their story and influence the consumer.
Hear the answer to this question at 22:27 minutes

Join the USATT 17 Conference. Meet state Importers and Distributors, Retailers and Press of USA in New York City to Grow Your Distribution.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now and get 30% off the Regular Exhibiting Fee.