USATT explores the decade-long rise of rosé sales and interviews Pierrick Bouquet, Co-Founder & President of ABLE and La Nuit en Rosé Festival. Retailers looking to take advantage of the trend shouldn’t hesitate to adjust to these changing tides.
Historically, summer months are riddled with wine columns praising rosé wines for their ability to end sultry afternoons with a refreshing kick. Within the last several years however, this once-humble pink product has extended its reach and led to record sales across the American market. Its quantum leap into the spotlight has grown to include a variety of wine styles and year-round consumption – contributing to the sunny disposition of many US retailers.
It’s a trend that caught world-wide attention in the early 2000s, but what’s happening in the market today indicates that rosé might be more resilient than ever expected. Pierrick Bouquet, Co-founder and President of ABLE and La Nuit en Rosé Festival, shares his industry insights and hints at what we can expect from this trend in the months to come.
Trend Overview: The Rosé Wine Highlight Reel
As it turns out, a rose by any other name can sell just as well on the supermarket shelves and unlike its counterparts, rosé wine goes by a handful of pseudonyms. It’s also known as blush wine, pink wine, brosé, and even ‘Hampton’s Gatorade,’ among certain social circles. But whatever you call it, the success of its sales is unmistakable.
Here are the highlights:
- Roséconsumption in the US has been on the rise for the past decade.
- US roséwine sales are better and more diverse than ever including emerging brands and bottles that get beyond the obvious fruity style.
- The United States is currently ranked as the world’s third largest producer of rosé wine and is gaining ground as the trend shows its longevity year after year.
- The only segment of the US wine market that is growing faster than the ‘premium dry rosé’ category is the ‘(sweet) red blend,’ according to Recent data out of California.
- US rosé imports are on the rise as consumer tastes shift from sweet blush wines to drier rosés.
- Together, France and the US consume nearly half of the annual 594.4 million gallons of rosé-produced globally.
- Exports of rosé from Provence, France outpace other regions.
- Google search volume for ‘rosé-wine’ has been on the rise for nearly a decade, an increase in market reach and consumer interest.