Top Ten Tips For a Successful Brand Launch

In John Beaudette’s presentation, he outlines astounding tips from leading US brand owners which included inspiring insight from: Bertha Gonzalez (Casa Dragones); Jonathan Newman (Newman Wines & Spirits); Kevin Mehra (Latitude Beverage Company); David Kanbar (Skinny Girl Margarita and Bulldog Gin); Ken Austin (Avion Tequila); Felix Sencion (Presidente Beer); Steve Ludman (Leblon); John Glover (Castle Brands); and Tal Nadari (Lucas Bols), as well as his own look at how to successfully launch a brand. Learn more about USATT 2017 speakers 

The 2016 USA Trade Tasting Conference hosted a full day of speakers dedicated to helping beverage professionals develop their sales network and adopt successful distribution strategies into their everyday operations.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies presented their tried and true blue-prints to successfully maneuvering in the US industry.

USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. We bring in dozens of experts so you can get targeted advice on everything from sales and distribution to operations and management.

USA Trade Tasting and conference focused exclusively on the Wine, Craft Beer, Cider and Spirits industry in USA.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USATT 2018 Early Bird Exhibitor Registration Now Open. Register Now and Save $800 on your Exhibitor Pricing.

Beverage Media Magazine Covers Inaugural USA Trade Tasting

Beverage Media MagazineRepresentatives from Beverage Media Group attended the inaugural USA Trade Tasting held in New York City in March, 2016 and covered the event in the May Issue of their industry leading publication ‘Beverage Media Metro New York.’

The most recent edition of Beverage Media’s Metro New York covered a wide range of topics, including upcoming options for summer cocktail refreshments and new light beer options in addition to their coverage of USA Trade Tasting

With importers, retailers distributors and media representatives coming from all around the North-East to visit USA Trade Tasting there was plenty to talk about and the event received high praise from the magazine: [Tweet “”Global leaders in the beverage trade industry came together in New York City to sample the best beer, wine and spirits at the first ever USA Trade Tasting (USATT), a three day international trade fair featuring 180 exhibitors pouring their products to over 1000 attendees.” “]USA Trade Tasting feature in the May Issue of Beverage Media. 

In attendance at the trade show was Jody Sloan, COO of Beverage Media, who also had the chance to speak about her thoughts on the event and what the new fair means to the US industry.  Her interview was recorded by USA Trade Tasting:

Jody Sloan (COO of Beverage Media Group) was at the event and reported on the current need of an industry wide trade show in the USA.

The event was also covered by a variety of other media outlets, including Meininger’s Wine Business International, Forbes, The Shanken News Daily, The Distillery Age and more.

The 2016 USA Trade Tasting and Conference hosted a full day of speakers dedicated to helping beverage professionals develop their sales network and adopt successful distribution strategies into their everyday operations.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies presented their tried and true blue-prints to successfully maneuvering in the US industry.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

 

USATT_banner_Exhibit_522_0816_2

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

 

USATT 2018 Early Bird Exhibitor Registration Now Open. Register Now and Save $800 on your Exhibitor Pricing.


Meininger’s Wine Business International Explores USA’s Wine, Beer and Spirit Trade Show

Meininger’s Wine Business International recently featured USA Trade Tasting in both their online and print publications as the go-to tradeshow in the USA.

Wine Business International Story

The most recent edition of Meininger’s Wine Business International included a feature article on USA Trade Tasting. Felicity Carter, Editor-In-Chief at Meininger’s, attended the inaugural event first hand and reported .  Below are some quotes taken from the article, which you can download here or read the online version. Below are the highlights.

The Grand Tasting

USATT FloorImporter, Distributors and Retailers came from across the North East to taste new brands at USA Trade Tasting.

“[…] for three days in late March, [USA Trade Tasting] was a meeting place for the industry, with 180 wine, beer, and spirits producers putting up banners and laying out tables, as the inaugural USA Trade Tasting opened for business.”

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The event featured three floors of brands for trade visitors to explore.

“[Tuesday] the building was buzzing with importers and distributors; the only people who may have had cause to complain about light traffic were the New World exhibitors on the third floor.”

Brand Pitch Sessions

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USATT Brand Pitch Sessions paired brand owners with US importers and distributors.

“…the Brand Pitch sessions were worth the price of admission. Producers were put on stage in front of up to 30 importers or distributors and given 15 minutes to explain the merits of their product while it was being poured for the audience,”

USATT Conference

Felicity_CarterConf

“A particularly worthwhile part of the fair was the conference on the last day, which had experts from the US market speaking for 15 minutes each. There was legal advice on the key provisions to have in a distribution agreement; a high voltage presentation on storytelling; tips for a successful brand launch and more.”

The 2016 USA Trade Tasting and Conference hosted a full day of speakers dedicated to helping beverage professionals develop their sales network and adopt successful distribution strategies into their everyday operations.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies presented their tried and true blue-prints to successfully maneuvering in the US industry.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USATT 2018 Early Bird Exhibitor Registration Now Open. Register Now and Save $800 on your Exhibitor Pricing.

USA Trade Tasting Launches ‘USATT Stories’ Competition

USA Trade Tasting’s develops ‘USATT Stories’ as a cross-platform competition modernizing pre-event brand promotion.

USATT_Stories_0516

New York, NY.  USA Trade Tasting’s develops ‘USATT Stories’ as a cross-platform competition modernizing pre-event brand promotion.

USATT’s new initiative features fully integrated social components in an innovative competition developed to promote exhibiting international wineries, breweries and distilleries to the US industry.

The top fifty exhibitor’s USATT Stories will be showcased throughout the trade show with feature adverts displayed on the trade floor. The exhibitor with the highest shared USATT Story across all social media platforms will receive a full page advert in the official USATT program.

“Our goal with USATT Stories is to provide exhibitors with the ability to voice their brand story to the US audience,” said Sid Patel, CEO of Beverage Trade Network. “The campaign is particularly useful for brand owners looking for a viable solution to extend their reach in the USA. With the platform, brand owners will now be able to develop brand recognition across the US market well in advance of the trade show by leveraging the strengths of our media network.”

Official ‘Story’ sharing results for the competition will be tallied on February 28, 2017, however the platform will continue to operate up until and during the trade show (May 16-17) to help exhibitors generate trade interest.

Exhibitors are encouraged to take an active role in the program.

The 2016 USA Trade Tasting and Conference hosted a full day of speakers dedicated to helping beverage professionals develop their sales network and adopt successful distribution strategies into their everyday operations.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies presented their tried and true blue-prints to successfully maneuvering in the US industry.

If you are a wine, beer or spirits producer or an USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers and retailers in USA.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USATT 2018 Early Bird Exhibitor Registration Now Open. Register Now and Save $800 on your Exhibitor Pricing.