USA Trade Tasting 2016 Toasts to Overwhelming Success

Global leaders in the beverage trade industry came together to sample the best in beer, wine, and spirits at USA Trade Tasting 2016 (USATT) in New York City.

Over the three-day international trade fair, 180 exhibitors, including industry-leading organizations from a number of popular wine-growing nations such as France, Italy, Germany, Australia, South Africa, and Portugal poured their product, and award-winning spirits, ciders, and craft beer companies enjoyed a debut with over 2000 visitors in attendance.

USATT attracted importers, distributors and retailers from over thirty countries and with more than 1000 distinctive SKUs on offer, it’s no wonder they came to the Grand Tasting with serious trade interest and a willingness from MHW to broker deals on the spot.


Visitors speak with 180 exhibitors on The USATT  2016 Grand Tasting floor.

Sid Patel, the CEO of Beverage Trade Network and Director of USA Trade Tasting was gratified by the resounding success of the event. “We are extremely pleased with the response we’ve received from the exhibitor’s at USATT’s inaugural event. The quality of the exhibitors and the satisfaction of the visitors has set the bar extremely high for years to come.”

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The highly successful Brand Pitch Sessions showcased up-and-coming brands to prospective new import and distribution partners.

Over the first two days of the event, the USATT Grand Tasting (USA Trade Tasting 2016) was complemented by a number of innovative campaigns that added a great deal to the variety and tone of the event. These included the Brand Pitch Sessions, which is a networking system designed to match brand owners with appropriate and interested importers and distributors, and a number of masterclasses in The Wines of South Africa, World of Whiskies, and the New York Wines Organization.

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Rob Bradshaw from Cape Classics speaking at the USATT Conference.


Felicity Carter from Meininger’s Wine Business International speaking at the USATT Conference.

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John Beaudette from MHW speaking at the USATT Conference.

On the third day, some of the best-known leaders in the industry brought it home by offering key strategic insights for up-and-coming brands, during the much-anticipated BTN Educational Conference. Presentations were structured around a ‘how-to’ tutorial format and included topics around best practices in sales, distribution, and marketing; they provided essential takeaways for the day-to-day operation of effective businesses. Notable presentations included: an extensive breakdown of international sales planning by Jim Ryan of Constellation; an in-depth market analysis from Danny Brager of Nielsen, and a study regarding the benefits and challenges of establishing a resilient employee base from Josh Wand, of BevForce.

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Intimate Masterclasses were given by Wines of Australia, Wines of South Africa, Vinhos Verdes and PVI Global.

The USATT was covered by a variety of independent media outlets, as well as the event’s official media sponsors: Beverage Media Group; Food and Beverage Magazine; The SOMM Journal; Meigner’s; The Tasting Panel; Artisan Spirit; Distillery Age; Drinks International; The Beverage Journal; Distillery Trail; Microshiner; and Wine & Craft Beverage World.

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John Beaudette from MHW is interviewed on the current state of the US wine market in the Press Area 

The event was organized by, the world’s leading online platform for connecting importers, distributors, and retailers with suppliers from around the world. “Results from this year’s show clearly demonstrate that the trade show blueprint for networking solutions developed by BTN works within the constraints of the three-tiered system while opening the door to better business,

USA Trade Tasting (USATT) is an annual adult beverage trade tasting and business conference where brand owners can connect with importers, state distributors, retailers and press of USA. 2017 USATT will be hosted in New York City on May 16-17. Backed with conference sessions, USATT helps exhibitors develop their sales network and adopt successful distribution strategies.

With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies will present their tried and true blueprints to successfully maneuvering in the US industry. Get involved with 2017 USATT and grow your distribution.

If you are a wine, beer or spirits producer or a USA importer looking to grow, USATT is the perfect platform to help you connect with state distributors, importers, and retailers in the USA

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

Cider and Concert at the USATT Conference

USA Trade Tasting (USATT Conference) Is More Than Just Business

On March 23, top thinkers and influential beverage professionals will met in New York City at the USATT Conference or USA Trade Tasting Conference for a day of insightful presentations and ‘How-To’ seminars on sales, distribution and management.

Music on the Main Stage

steph_kenna USATT Conference

Not only was the conference schedule filled with a premiere line-up of speakers, but Steph Kenna, one of Broadway’s top up-and-coming musicians, played on the main stage during our complimentary lunch at the USA Trade Tasting Conference. (USATT Conference)

Sit Down Service During the Conference.

virtue_ciderVirtue Cider was served as a sit-down service of their premium cider to guests as they attended long time industry veteran Adam Lambert’s presentation, ‘How to Build a National Brand.’

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.

Vinho Verde Masterclass at USATT 2016 in NYC with Mollie Battenhouse MW

Highlights of the Vinho Verde Masterclass in NYC at USATT 2016.
Vinho Verde USATT in NYC

Vinho Verde The masterclass was designed to explore a wide range of offerings and showcase the strengths of a region that is quickly gaining notoriety in the wine world for much more than their exciting whites and subtle rosés.

Mollie Battenhouse is heavily versed in the most interesting information coming out of  Portugall and will be giving visitors some truly insightful knowledge as you follow along with a glass in your hand.

Hailing from the North-Eastern region of Portugal, Vinho Verde is known for the beautiful union of the lvarinho, Arinto Avesso, Azal, Loureiro and Trajadura varietals that come together for their “young” wines. Explore more such brands at the Masterclass sessions at USATT in NYC 2017 at the Metropolitan Pavilion in NYC.

USA Trade Tasting 2018 Exhibitor Registrations Now Open.Become an Exhibitor Now.