John Beaudette, President and CEO of MHW, gave USA Trade Tasting visitors an in-depth look at the US Market in his presentation, “USA Data Points for Importers, Distributors and Suppliers.”
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John Beaudette explored current trends in the US market and gives attendees a real look at who is directing the industry. With over twenty years of experience developing brand entry strategy into the USA, John’s presentation helped suppliers understand how to successfully navigate the three tier system.
Key points covered by Beaudette in his USATT Conference seminar , “USA Data Points for Importers, Distributors and Suppliers,” included:
Market share of wine, beer and spirit categories
Recent on and off premise trends
Route to market options for small and medium sized suppliers
One of the biggest challenges for U.S. importers is developing relationships with new distributors.
With thousands of national and international brands looking to enter the U.S. market every month, state distributors are flooded with sales calls, sample submissions, office visits and emails on a daily basis.
Developing your network base and expanding into new markets can be a long and tiresome process. Seldom do cold calls yield promising leads and the sheer amount of brands on offer from suppliers creates an over-saturated supply pool that can quickly diffuse any passive interest from distributors.
Here are some tips on how to successfully create rapport with distributors and build solid leads. Continue reading →
Innovations in the Wine, Beer and Spirits industry
Whether you are a retailer, distributor or suppliers,creating new leads in the wine, beer and spirit industry is an important part of every beverage professional’s job.
Totaling over $212 Billion in retail sales last year, the US alcoholic beverage industry has continued it’s grow and firmly established itself as one of the most important markets in the world and despite the difficulties of the three tier system companies are working tirelessly to help making doing business easier. There are lots of innovations in current wine, beer and spirits industry.
With innovative technologies, extensive data coverage and forward thinking companies popping up across the country, the industry is slowly evolving into a more professional-friendly environment.
Part of this revolution is happening at the trade show level, where all tiers of the industry can come together, network and explore new ways of tackling the problems we all face on a day-to-day basis as they build up solid sales leads with like-minded companies..
Network with thousands of beverage professionals at USA Trade Tasting and learn about best practices being used in sales, distribution and marketing from leading market makers at the USATT Educational Conference. May 16-17 | 2017 | New York
Event Producer: Beverage Trade Network
USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN)successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.
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