Thin-Skinned Varietals For Every Restaurant’s Wine List

Here are pairings for five popular thin-skinned Varieties that should be featured on every restaurant’s wine list.

Thin-skinned red grape varieties are the most versatile to pair with foods and are great offerings on any wine list. Light-skinned often means paler-colours, but not necessarily lighter-bodies. In fact, some of the most exciting wine and food marriages are best enjoyed with wine made from thin-skinned grapes.

These delicate fruits manifest themselves are pale-coloured wine due to lower anthocyanins  – the chemical compound responsible for colour and some flavour in wine. Thinner skins sometimes – not always – mean slightly less tannic grip in the mouth.

Pinot Noir: A widely appreciated grape variety that hails from Burgundy and Champagne. The best Pinots are light to medium-bodied with refreshing acidity (due to their propensity to thrive in cool climates), but some (from New Zealand or Sonoma County in the USA) are slightly riper, juicier and fantastic with red meats and even meaty fish like tuna. The classic food pairing with Pinot Noir is duck. It goes marvelously with dishes centered around mushroom too.

Nebbiolo: A thinker’s grape that is pale in appearance and takes on a slightly brick-brown hues after a mere 5 to10 years of age giving the impression of a much older wine. However, the light colour is in contrast to the firm, chalky tannins of this grape in the mouth. It is also highly perfumed (‘roses and tar’ is the age-old association one makes with Nebbiolo’s aroma) and produces some incredibly complex, age-worthy wines. The famed Barolo and Barbaresco from Piemonte in Italy are produced from 100% Nebbiolo.

Gamay: Quite the opposite of Nebbiolo, this is a delicious, tutti-frutti red grape that makes the famed red wines in Beaujolais that are generally made to be drunk young and fresh. The best examples of Gamay gain a bit of palate weight and complexity when put in oak, but the grapes have to be of very good quality for this, otherwise, the wines taste out of balance. As a rule of thumb, drink Gamay within a year or two of bottling. Best with charcuterie, roast chicken or just with tapas.

thin-skinned varietals Mencia: a Spanish grape variety gaining popularity outside of Spain due to its Pinot Noir-esque freshness and complexity. For such a light and fresh young wine, this wine surprisingly benefits from 2-3 years of maturity, but really it’s best enjoyed young. It hails from the north-west of Spain – the appellations of Bierzo and Ribera-Sacra and often shows hints of spice and perfume. A great alternative to Pinot Noir or Nebbiolo due to its approachability.

Sangiovese: quite possibly the most versatile red grape in Italy, Sangiovese is king , sanin Tuscany, where is used to produce the famed wines from Chianti, Montalcino (Brunello), Montepulciano as well in Super Tuscan blends. Sangiovese, though thin-skinned, often produces dark wines, primarily as a result of blending with thicker-skinned grape varieties. Nevertheless, the presence of Sangiovese manifests as an aroma of tea leaves, and flavours of sour cherry and spice. Acidity is medium to high, so the wines are quite mouth-watering, making them perfect with red-sauce pastas. Young, simple Sangiovese is a great picnic wine and a good wine to drink throughout a meal in a restaurant.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

Learn about sales, marketing and distribution at USATT Conference

Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference on 16-17 May, 2017. These presentations from industry leaders on today’s leading ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.The conference will have TED-Style talks where speakers will give you insight into what strategies and standards the industry’s top thinkers are using to shape the marketplace around you. There will be 6 keynotes with 30 minute each and 8 speakers with 15 min bold talks.The educational conference is a full day experience that brings together thousands of beverage professionals from around the world.

Who are the Speakers?

Ranging from brand builders to marketing guru’s, the educational conference is hosting remarkable experts who exhibit a truly heightened knowledge of the industry to give our visitors a clear understanding of the real life challenges that face them in the marketplace.

Who should attend?

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, USATT Conference is a must attend event.

Join hundreds of fellow winemakers, brew masters, distillers, sales people and marketers at USATrade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network.

Top reasons to attend USATT Conference

  • Learn how to launch, market and grow your wine, beer or spirit brand in USA market.
  • Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove to others it works).
  • Network with marketers just like you: Imagine connecting face-to-face with hundreds of people—just like you—as you share stories, gather ideas and build relationships that last for years.
  • Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts.
  • Get your ROI by getting great content. The right conferences not only allow you to meet smart, inspiring people, but also teach you a ton — especially in skills that make you a more well-rounded professional. USATT Conference is all about ‘How To Do It’. We are not going to discuss where the industry is going, what are the problems – instead we are going to discuss how to make it happen and do it better.
  • It’s in New York City. What a great city. The people are friendly, with everything from burger joints to swish eateries with big-name chefs, and there’s also a thriving bar scene.

Below is a sampling of what you will learn.

  • How to manage and grow your brand.
  • How to pitch your brand to independents bottle shops.
  • How to make people fall in love with your brands.
  • How to create a culture and how to share that with your customers.
  • How to grow your brand in on-premise accounts.
  • How to create effective retail merchandising programs that work in retail.
  • How to build your brand as a sustainable brand.
  • How To Pitch Your Brand To A Prospective Distributor.
  • Top 3 Tips on getting paid and managing risks by Tim Duval
  • Franchise states and compliance issues to navigate the USA Market
  • Alternate strategies to grow your brand in USA
  • How to pitch into National Chains

Looking to grow your distribution in USA?

Exhibit your brand at USA Trade Tasting (USATT) and get the attention of USA’s leading importers, important distributors, high-profile retail merchants, and influential media executives.

 

USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Learn more here…

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Interested in learning sales, distribution add marketing techniques?

Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference on 16-17 May 2017. These presentations from industry leaders on today’s leading ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.

USATT_TW_header_0516_1

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

How to Market Your Wine Awards

USA Trade Tasting explores exhibitor Black Willow Winery’s extensive trophy case and interview’s owner Cindy West-Chamberlain.

Black_willow_winery

Owners Cynthia West-Chamberlain and Michael D. Chamberlain have had a passion for good wine and food for many years. Black Willow Winery has fulfilled a dream of theirs to share this passion with family, friends and guests.

wine_awardWith 19 Awards already in 2015, including 1 Double Gold, 1 Gold and a 90 pt Rating, Black Willow Winery has been turning heads this season.  It’s nothing new though, as the winery has been actively submitting their wines (and winning) in local and international competitions for years.  Since 2011, they’ve won over 90 awards and successfully built a reputation as one of the premium wineries out of New York’s Niagara region.

Black_willow_rieslingBlack Willow Winery is located on the south shore of Lake Ontario, on West Lake Road in Burt, New York, conveniently in the heart of the Niagara Wine Trail, USA. The winery sits on 43 beautiful country acres and has the best soil and drainage in the area suited to growing grapes.

West Lake Road is a part of the Great Lakes Seaway Trail, a major travel route for many summer tourists. The Seaway Trail reaches from Messena, NY in the east along the St. Lawrence River, curves around the southern shore of Lake Ontario, along the Niagara River and by the eastern shores of Lake Erie and on into Pennsylvania.

USA Trade Tasting caught up with Cynthia West Chamberlain and asked her about what it takes to show well at competitions and how to market the awards.

“Black Willow Winery Sweeps International Eastern Wine Competition”
-March 9, 2015

wine_award_marketing_press_release

BTN: What type of competitions should local wineries be targeting?

Cindy: The best competitions for local wineries are International. These will show how your wines compare not only to other local/state wineries but to wines from other countries.  If you can win a gold medal at an international event, you’ll be able to lure the attention of consumers, retailers and distributors.

BTN: How can wineries ensure they have given themselves the best chance at winning?

Cindy: Do your homework and look into the results from past competitions. Review what wines are submitted and pay special attention to the winners and their styles. This helps to determine not only if your wines will place but the developing trends. Everything changes in the industry no matter what the product, so take a look at how your wines will fit into the judging rubric before you submit.

Black Willow Winery Continues Winning Streak at International Wine Competition
– April 3, 2015

wine_award_marketing_press_release_2

BTN: Once they have won an award, what type of marketing should be done to highlight their recent accomplishments?

Cindy: Send out a press release to all local media and industry associations, post on your web page, and upload content to all your social media pages. Be excited, as you should be about every award you win, and make that excitement a part of your everyday conversations. If you don’t get excited and show everyone how important it is, why would anyone else consider it important?  This applies to all of your trade partners too – you want everyone to know about your most recent accomplishments.

Black_willow_diamondBTN: How often should wineries be submitting their wine into competitions?

Cindy: I think it’s important to submit a few every season and whenever you have a new product or vintage released to keep your wines in check with the industry and keep your brand top of mind. It can be expensive but it is one of the best marketing tools you can use. It gives you and the consumer unbiased proof of where your product fits in the overall market.

Black Willow Wines Awarded at National Event
– November 19, 2014

BTN: What are your top 5 tips for wineries looking to use wine competitions as a major part of their marketing campaigns?

  1. Enter your wines in International Competitions as well as local.
  2. Do your homework and research every competition to see where your wines fit and how your marketing strategy will benefit the most.
  3. Enter all new varietals and vintages you release.
  4. Get excited and make some noise. Genuine honor for each award is something that really resonates with the rest of the world.
  5. Utilize press releases, social media, and associations you belong to.

Here are just a few more from BTN to help get your brand the added recognition you deserve from your hard won awards:

  • Send Updated Point of Sale to your trade partners soon after your awards
  • Merchandise your local accounts with new POS.
  • Do in store and winery tastings and use the winning credits to hand sell.
  • Update your sales presentation materials you use to pitch potential distributors and plan on pitching them right after you have won the award.

Looking to grow your distribution in USA?

Exhibit your brand at USA Trade Tasting (USATT) and get the attention of USA’s leading importers, important distributors, high-profile retail merchants, and influential media executives.

 

USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Learn more here…

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Interested in learning sales, distribution add marketing techniques?

Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference on 16-17 May 2017. These presentations from industry leaders on today’s leading ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.

USATT_FB_Pic_1200x630_0516_2-11

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

 

Popular Barcelona RTD Cocktails Ready to Hit the USA

1010premiumdrinksUsing only natural and organic products, Ramiro Shaw founded 1010 Premium Drinks in 2013 with the genuine intention of producing premium RTD Cocktails to be indisputably enjoyed and appreciated.  His ambition was to offer his customers a dependable RTD that would satisfy demanding palates as well as be an instant hit with casual drinkers.

The RTD Cocktail category has gained a considerable market share over the past decade as adventurous consumers have found a penchant for its unique offerings.  From Piña Coladas, Mojitos and Daikiris to hard lemonades and spiked beers, the category has grown considerably and with its escalation has come an enviable increase of shelf space at the retail level.

Ramiro started 1010 Premium Drinks in Barcelona, Spain, where he quickly built a market for his inviting cocktails as the perfect refreshment on the hot terraces of the grand city, but his nose for the business side of the beverage industry led him to investigate the rising trend of RTDs in the USA.  His belief that his drink represents an affordable approach to premium cocktails for mass consumption spurred him to take his brand across the Atlantic.

“Genuine Quality. It is precisely what makes our cocktails unique. A quality originating in the own preparation of our products, handcrafted exclusively with rigorously selected 100% all-natural and organic ingredients. At 1010 we don’t use artificial flavors, acidulants, or extracts,” explains Shaw as he describes how he developed the wide range of 1010 Premium Drinks RTD cocktails that are now available. “The acute quality of our products is rooted in the wisdom of the teachers who have inspired our mixologists to create our line-up.”

With 10 different SKUs that capture the tastes of some of the most popular cocktails around the world, 1010 Premium Drinks is getting ready to compete with some of the biggest brands in the world.  With their planned expansion across the US, 1010 hopes their success in Spain will translate well to the american consumer profile.

1010 Premium Drinks SKU Line-Up

mojitoMojito Classic

Refreshing cocktail with a mature 3 year old rum as a base and natural lemon, cane sugar and hand selected 100% fresh mint added to round it out the classic.

In the nose it is fruity with citrus notes of lemon and a fresh touch from the mint. It is frank in mouth, balanced and with nice touch of sweetness. The color is soft with a light green hue that highlights the fresh mint. Refreshing to the eye and the palate.

Mojito GoldMojito Aged Rum Gold

Exquisite combination of 7 year aged rum,
lemon, brown cane sugar and 100% hand picked fresh mint.

Dark in colour because of its elaboration with the anejo black rum.
Predominate toasty notes from the subtle pairing of brown cane sugar. Fresh but with a great body. Emphasized personality and intensity.

Piña Colada

Exciting cocktail based on 3 year old aged white rum,
cane sugar, milk, pineapple and grated 100% natural coconut.

Round entrance, with full body and a light sweet touch.
Aromatic and tasty. Clear presence of the pineapple and
natural coconut. Refreshing, pleasant, with aromas that evoke
tropical fruits. Sweet palate and soft with a very elegant end.

margaritaMargarita

Cocktail of tequila, orange liqueur, lemon and cane sugar.

Light and elegant in the nose with citrus notes including orange and a touch of minerals from the tequila. The presence of vegetables on the palate make it exotic and fresh, with a round, soft and elegant finish.

Caipirinha

Surprising cocktail of cachaça, lemon and cane sugar.

Very fresh with notes of tropical fruits like pineapple from the premium cachaça.  Balsamic aromas, clean and with a hint of lemon. Body soft and elegant with subtle floral notes mixed with melon, honey and a sweet finish. The palate is ripe and has a long, sweet ending.  Premium cachaça is very identifiable and pure.

CaipiroskaCaipiroska

Cocktail based on vodka, lemon juice and cane sugar.

Smooth, elegant entrance that leaves citrus notes from the lemon and lime. It’s clean and fresh. The vodka blends perfectly with the presence of fruits.
Harmonious and refreshing.

Daikiri Red

Exciting cocktail based on 3 year old rum, lemon, cane sugar, strawberry and redcurrant.

Shocking red color. In the nose it is sweet and fruity with clear presence of strawberry and redcurrant. The palate is a touch fruity with a short and very pleasant finish.

 

daikiri_blueDaikiri Blue

Elegant cocktail that is made from 3 year aged white rum, lemon, cane sugar and blueberry.

Of an intense blue colour. Mild flavour with a slightly stronger initial hit which is very pleasant in mouth. Round, with a predominance of forest fruits and slightly sweet citrus notes.

 

 

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.