Highlights from Day 1 of USATT 2017

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Representatives from across the wine industry met in New York City on May 16 for the second annual United States Trade Tasting Show

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The second annual United States Trade Tasting (USATT) conference kicked off on May 16 with more than 2,000 attendees and 138 exhibitors from more than 20 countries. As Steven Raye, President of Bevology, pointed out in the opening keynote, this year’s event is designed to give emerging wine and spirits brands a smarter way to enter the U.S. market by connecting them with importers and distributors and sharing best practices from across the industry.

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Brandy Rand, Vice President of IWSR (USA), led off the morning session with a review of some of the key trends in the marketplace today. Two of the hottest trends are “Premiumization” and “Category Blur” (the creation of new hybrid drinks as well as consumers who consume alcoholic beverages across categories). U.S. spirits are now an “affordable luxury” and IWSR is seeing tremendous growth in the premium and ultra-premium categories.

In order to stand out in the U.S. marketplace, Rand noted, some brands are adopting alternative packaging (such as wine in cans and boxes) and adopting marketing messaging that emphasizes their “artisanal” and “craft” origins. Among consumers, one new trend is a changing flavor profile that emphasizes “spicy/smoky/savory” rather than just “sweet,” which had been the previous trend. There has also been what IWSR refers to as the “Hispanic phenomenon,” which means greater popularity for categories like tequila, mezcal, and imported Mexican beers.

Some of these trends visitors were able to see directly on the USATT 2017 showroom floor, which opened at 11:00. For example, Vodquila is a new hybrid vodka and tequila drink created for tequila drinkers who want a smoother sipping experience. For many visitors, the highlight of the Grand Tasting in the first floor main hall was the ability to sample wines and spirits from all over the world, including products from up-and-coming wine regions like Lebanon, South Africa and China.

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In the morning session, Chris Mehringer, President of Park Street, talked about the basics of building a long-term, sustainable business model for the U.S. market. As he pointed out, it’s important to have a realistic plan and sufficient resources before meeting up with distributors. Any go-to-market strategy needs to be market-driven, coherent, balanced and flexible. As part of this strategy, brands need to keep in mind how they can differentiate themselves in the marketplace and how they can create economies of scale.

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Josh Wand, Founder of BevForce, explained how importers and distributors can build a strong sales force for the U.S. market. As Wand explained, it’s all about hiring the best team possible. Start off by hiring for passion and expertise and then establish challenging goals for this sales staff. He also outlined two of the keys to employee retention: offering fair market value compensation and building a healthy, positive sales culture. Attracting and retaining talent, he noted, is the key to the long-term success of your business.

In the afternoon session, Donna Hartman, attorney at OlenderFeldman LLP, covered the key points of wine distribution agreements, walking participants through the differences between drafting distribution agreements for franchise and non-franchise states. She also noted some of the important legal points to keep in mind as brands expand in the U.S. marketplace and build relationships with distributors.

Jonathan Newman, Chairman and CEO of Newman Wine, talked about the Top 10 ways for brands to get noticed and picked up by national chains and retailers. Getting positive press in the major industry publications still matters, as does holding regular tastings to build customer awareness. He also mentioned the important things that brands can do to make their products stand out on the shelves of retailers, such as creating the right types of labels and using the right kinds of point-of-sale (POS) materials that help retailers sell their wine.

Stephen Fahy, Sales Director and Senior Buyer at the Wine Library, talked about ways for wine and liquor stores to turn into “lean, mean selling machines.” He boiled it down to a few key points. One important point is data, which he said now “drives the engine.” You absolutely have to have the data to know who are your best customers, in terms of how often they buy, how much they buy, and how willing they are experiment with new categories. Another key is being bold and standing out – you need to be fearless about being passionate, enthusiastic and even flamboyant. You need to be an “activist” – if you stay quiet, you will be forgotten.

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Finally, the day wrapped up with a Master Class on Chinese wines led by Chateau Rongzi. Participants were given a brief history of Chinese wines and an overview of how the wines are made at Chateau Rongzi before sampling a number of different wines – the first public tasting of these wines in the United States market.

Outside of the conference sessions, there was a palpable buzz on the floor throughout the day, and there’s more planned for Day 2 of the event. Things kick off at 9:00 with a special Office Hours session moderated by Steven Raye of Bevology, featuring a number of prominent importers and distributors.

There are also two afternoon Master Classes planned, featuring the wines of Tejo (Portugal) and Beaujolais (France). In addition, participants will hear from Thomas Barfoed, Managing Director of JF Hillebrand USA; Adam Lambert, Seller of Beer & Spirits; and Richard Halstead, COO of Wine Intelligence.

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And, of course, the Grand Tasting hall will be open again on the first floor, giving everyone a chance to meet and mingle with importers and distributors as well as experiment with wines and spirits from across the world.

Catch more live action on the second day at #USATT2017 and learn new market ready techniques to grow your business. Get your visitor trade pass now!

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What’s On at the USATT 2017 Show

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1. Grand Tasting: Meet more than 130 Exhibitors from 20+ countries who are looking to grow distribution in the US market. These brands are looking to connect with Importers, State Distributors and Retailers of USA.

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2. USATT ShowDeals: We’re pleased to announce a new free program for USA Trade Tasting Buyers, called #ShowDeals. USATT Show Deals are the two-day only discounts for attendees of the show from the beverage industry. These are buying opportunities for distributors, importers, retailers and brokers to get real savings with specials and deals offered only at USATT 2017. These offers are limited to USA Trade Tasting attendees and can be redeemed on the trade show floor, 11:00am – 6:00pm on May 16 and May 17, 2017. ShowDeals will be live on USATT website from March 1.

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3. USATT Office Hours: In-depth advice and discussion on what are importers and distributors really looking for? (Panel + Q & A).

4. Business Conference: The USATT Conference is a 2 day event that brings together owners, managers, sales and marketing leaders in the wine, beer and spirits import, distribution and retail industry and helps them learn more about the business, network with other professionals from all areas of the country and exchange ideas and collaborate. The conference will have TED-Style talks where speakers will give you insight into what strategies and standards the industry’s top thinkers are using to shape the marketplace around you.

*Admission to trade & business visitors only. No person under the age of 21 will be admitted. All visitors must be properly attired & present business cards. More info at www.usatradetasting.com

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

 

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Get Your Visitor Trade Pass Now. 

USATT Visitor Registration is Now Open.

 

Highlights From USATT 2017

On May 16-17, the United States Trade Tasting (USATT) event brought together producers, importers, distributors and other industry professionals at the Metropolitan Pavilion in New York. Producers learned more about how to enter the competitive U.S. marketplace, while importers and distributors got an early look at some of the innovative brands and products potentially coming to the U.S. market.

The event, which featured more than 2,000 participants and 138 exhibitors from more than 20 countries, focused on helping emerging brands stand out and differentiate themselves within their product category.

Learning to tell your brand story

As many of the speakers at USATT 2017 pointed out over the course of two days, being able to tell a unique and dynamic brand story is especially important when it comes to attracting new importers, distributors, and retailers. If you’re not telling a unique brand story, you’re making it harder for suppliers and wholesalers to sell your product.

Chris Mehringer, President of Park Street, emphasized that brand differentiation had to be at the core of any marketing strategy. One way to do that is by creating “badge value,” in which brand can serve as a badge for people to communicate who they are and what they want to be.

Jonathan Newman,  Chairman, and CEO of Newman Wine talked about the 10 biggest factors that can help brands get picked up by national chains and large retailers. For example, he mentioned the value of creating point-of-sale (POS) materials that help retailers sell wine, as well as the importance of making the label look right. At the end of the day, the attractive packaging really matters.

Stephen Fahy of the Wine Library emphasized that producers always have to be thinking like a marketer. Wine brands, he said, need to take an activist approach to getting noticed within the U.S. marketplace. That means infusing your brand with passion and enthusiasm. And it also means staying one step ahead of what customers want in the marketplace, “Look for new angles, new perspectives, and new opportunities. Always.”

New and innovative products on display

At this year’s USATT 2017, there were different tasting sessions to help participants explore wines from up-and-coming wine regions. For example, on Day 1 Chateau Rongzi held a public tasting of its highly acclaimed wines from the Loess Plateau of China. This marked the first-ever public tasting of its wines in the United States. And on Day 2, show participants had a chance to attend a master class on the wines of the Tejo region of Portugal.

In the Grand Tasting hall, attendees had a chance to see many of the themes and trends emphasized in the speaker presentations in action. Walking around the buzzing showroom floor, participants could see some of the innovative new products coming soon to the U.S. market – such as wines from Portugal and Eastern Europe (Slovenia, Romania, Croatia, Moldova). premium rum and mezcal drinks from Latin America, spirits with new flavor and taste profiles, and wines and spirits with innovative new packaging.  Some of the brand’s people were buzzing about at the event included Vodquila, Get Hot Tequila, Bira, and LIQS cocktail shots.

Getting educated about how to enter the U.S. market

What made this year’s event so distinctive was how carefully the conference content was tailored to the specific needs of the U.S. market. Day 2 of the event, for example, featured a dynamic Q&A hosted by Steven Raye, President of Bevology. Members of the audience had a chance to ask one-on-one questions about building a successful brand to members of an expert panel: Martin Sinkoff of Frederick Wildman, Rob Bradshaw of Cape Classics and Michael Yurch of Blue Sky Group.

Participants asked a wide-ranging number of questions, touching on everything from how global warming will impact the wine industry, to how the growing legalization of marijuana could impact the future trajectory of the alcoholic beverage industry.

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Later on Day 2 of the event, there was also an interactive panel with three prominent journalists from the wine and spirits industry: William Tish (Beverage Media), Gregg Glaser (Modern Distillery Age) and David Spencer (iSante). Audience members asked specific questions about how to get press attention, and what types of stories can attract media coverage.

And throughout the two-day event, there were speaker presentations on every aspect of bringing a new wine or spirits brand to market. Thomas Barfoed of JF Hillebrand, for example, discussed the logistics of bringing a product to the U.S. market from overseas. Being able to optimize your supply chain can have a dramatic impact on your brand’s bottom line.  And Donna Hartman, an attorney with OlenderFeldman, discussed the important legal points to keep in mind when drafting distribution agreements.

Final takeaways

If anything, the pace of innovation within the wine and spirits industry is accelerating, and that’s placing even more of an emphasis on staying ahead of key trends in the market. It’s no longer just enough to have a quality product. That’s now a necessary, but not sufficient, condition. You also have to have a compelling brand story and a true understanding of where your product might fit within an import portfolio and how it should be priced.

The general consensus of the show’s attendees, based on first-hand conversations with many of the exhibitors, is that this year’s USATT 2017 far exceeded expectations. USATT 2017 showcased a range of dynamic new brands and brought together these brands with importers and distributors to think creatively about how best to bring them to market. Watch this space for follow-ups on success stories from these brands ahead of USATT 2018!

What U.S. Retailers Are Looking for and How to Pitch Them

On a daily basis, a wine and liquor retailer/wholesaler must manage a litany of items. Among those things is a slew of requests from a large number of winemakers who are eager to get their offerings on store shelves. When making a pitch to them, its important for a representative to be focused and respectful of the retailers time. Also vital is the ability to make a brand stand out from the rest in a crowded U.S. market.  

Meet the Retailers Needs

One of the most important themes in any sales pitch? Authenticity.  Retailers will be looking for an authentic story that tells of provenance. Theyll pass this along to the customers to help improve a brands identity. Ben von Doussa, USA Market Entry Manager for Wine Australia, likes to remind winemakers that every year the TTB approves a whopping 180,000 to 200,000 SKUs for wine and spirits in the United States. Because of this, a sales pitch must be incredibly compelling in order to garner any attention.

Wine Australias vision, going forward, is for Australia to be recognized as the worlds pre-eminent wine-producing company.Another key to standing out in the U.S. market is to focus on what makes Australian fine wines special when compared to other countries. Discussion of the diverse, unique regionality and superior terroirs found throughout Australia, as well as the skilled and innovative people behind the wine, helps to set Aussie wines apart from those made by other wine-producing hard hitters. The exciting thing about this? Its exactly what U.S. retailers are currently looking for. They want luxury wine offerings with a story and a sense of provenance behind them. Moving forward with this information in hand, Wine Australia is confident that Aussie wines have the capacity to be recognized as the best in the world.

What do U.S. retailers want from the New Australia? Listening to the needs of retailers is important and when von Doussa contacted them to talk specifics, they expressed excitement about the potential of new offerings to revitalize the Australian wine category. There have been approximately 50 Australian brands competing for an ever-shrinking amount of American shelf space over the past years. Retailers are looking for something new to attract customersattention.  

The story of origin is critically important in these new brands. Wine consumers want to purchase wine with a sense of place. As they open a bottle over dinner with friends, they want to be able to discuss where the grapes were grown, the purity of the water used to grow them and the growing conditions that make that region different from the rest.

Authenticity is also a significant factor to consider. When entry-level brands flooded into the U.S. wine market, it resulted in damage to the overall image of the Australian wine industry among American consumers. Retailers decided that most Australian brands werent able to deliver the kind of quality-to-price ratio that they needed. Margins matter, and representatives must demonstrate that offerings from the Australian category are capable of delivering the margins seen by other segments such as California or Europe. Its no longer acceptable for fine Australian wines to be perceived as an entry-level product.

In forming a sales pitch, there should be three areas of focus. Lead with all the specifics that make a wine unique. Media ratings from third-party sources like Wine Spectator are highly valued in the U.S. market. In addition to this, provenance, authenticity and a wines extraordinary value through luxury price points will help build a story that retailers want to hear. U.S. retailers are very motivated by driving margin, especially with the online competition that exists in the wine market. To top off the triad of sales pitch organization, offering regional exclusives is an excellent strategy to help build a relationship with various retailers.

Know the Customer

As wine representatives pitch various retailers, their presentation should vary according to the needs of each individual business. These needs are defined by the shopping behaviors of the customer base of that retailer. For instance, warehouse club Costco is perhaps the holy grail of accounts for wine brands. This is because they move a high volume of product, selling it to customers who arent concerned with price point and make wine purchases based on reviews and ratings. This differentiates Costco from other clubs such as BJs and Sams. They cater to a customer base that is primarily motivated by price point and is looking for cost-effective wine options.

Apart from Costco, stores with specialty wine programs should be another area of intense focus for winemakers and their representatives. Places like Earth Fare and Wegmans cater to wine-centric customers who love having a good story behind their wine. Customers who frequent specialty wine shops spend lots of time researching online ratings and are drawn to great quality wine with attractive packaging.

Grocery chains can prove to be a tough nut to crack for luxury wine brands, but ignoring them is a grave error. Brands that can break into a grocery store such as Kroger or Publix at a luxury price point will enjoy the ability to move a large amount of product. Grocery stores want quality wine and are happy to provide a selection for their customers who are looking for a higher price point. However, the current selection of Aussie wines being presented at most grocery stores is being sold as entry-level, low-cost offerings. Grocery stores run in contrast with the drug store wine market in the U.S., where customers are primarily motivated by a wines price point and packaging and are typically shopping for the lowest-priced products. These are not the best choice to focus on for sales.

Independent wine retailers such as Sherry-Lehman and Binnys in Chicago provide a market where price point is not an issue for the clientele. These kinds of retailers sell to a customer that is focused on ratings, as well as a wines story. Before making a choice, these customers need to know where their wine is from, how it was made and what makes it different from the brand sitting directly next to it on the shelf.  

As years go by, more and more of the wine market is playing out on the internet. Sites such as Wine.com and WTSO cater to customers who do intensive research before making a wine purchase. Ratings play heavily with these customers, and they are interested to know the story behind any brand they consider buying. Price point is not a leading priority for online wine customers.

Wine and liquor chains with multiple locations such as ABC or Apple Jack function similarly to specialty grocery stores. They market wine by placing a spotlight on ratings and the story. Attractive packaging also works to garner the attention of customers in these stores. Small mom and pop stores cater to customers who are primarily focused on ratings and packaging. Although the price point isnt a big concern, mom and pop stores can prove to be challenging due to low-volume sales. A supplier will need to cover extensive ground to reach substantial numbers with independent retail stores.

Success in the U.S. wine market truly comes down to research and preparation. Price points are best determined by looking at the competition. Winemakers and their representatives must have a unique, compelling story preparedone that makes the retailer and the customer feel a connection with a given brand. Representatives must arrive at each store with an understanding of what aspects of wine purchasing are important to that specific customer base. Keeping these things in mind will greatly increase a brands chances of edging out the international competition in the teeming and ever-changing U.S. market.    

Chateau Les Remparts

This is the ancient watchtower of Les Remparts Estate; home of unique wines from a unique winery in Aquitaine.

Today, as it has been for centuries, this tower stands proudly on the label of all the wines made here.

The watchtower stands as a reminder to every owner of the Chateau, from generation to generation, that they are present guardians of an ongoing tradition of excellence.

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Vineyards

Clos dady draw on rich and diverse resources when creating their wines.  Their vineyards are scattered on various soils and enjoy different microclimates, producing a rich variety of grapes used for the final blend.

For example, Les Remparts vineyard, at the heart of their Estate, is situated on a lime rock foundation on the banks of the Ciron River. The resulting harvest consistently produces unique aromas of strongly botrytized grapes with distinct mineralisation.  Grapes from their highest Candalle vineyard in front of Chateau d’Yquem produce elegant and subtle juice.  While grapes from their old vines besides Chateau de Malle, enrich the blend with incredibly spicy tones.

This is the basis for creating complex and well-balanced wines.

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Sauternes

It is precisely here, on this blessed land, where a particular natural phenomenon occurs, producing the Sauternes’ miracle.

In autumn, fog descends every morning as the grapes ripen and they are then warmed by the Eastern winds. The result is the famous noble rot (or botrytis) which shrivels the grapes and concentrates the flavour.

The taste that results is unmistakable, ranging from candied fruit to gingerbread, citrus zest to pine tar, caramel to exotic spices and fleur d’orange to French toast.

Here they produce their flagship wine, the Clos Dady Sauternes.

Occasionally, when nature is very generous, they sort out a single batch of extraordinary quality Sauternes, which is called Clos Les Remparts.

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Graves

The Graves Appellation is unique too.  The combination of fine gravels, red clay and limestone gives the grapes unparalleled complexity.

This is perhaps why wines from this appellation have been so popular all over Europe since the Middle Ages. In fact, in the 12th century, Graves was the main supplier of wine to England, under the patronage of Eleanor of Aquitaine.

The unique soil of the region allows us to produce wines of incredible complexity, with characteristic soft and expressive tannins, which are so valued among Bordeaux winemakers.

They make here their red Clos Les Remparts, which is based on a Bordeaux blend with the prevailing Merlot.

They are particularly fond of our dry white Clos les Remparts, which is based on 100% Semillon grapes sourced from old vines of “Jean Dubois” single vineyard.

Wines

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Clos Dady 2012

Clos Dady 2011

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Red Graves

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White Graves

 Clos Les Remparts “Jean Dubos” single vineyard 2012

 Clos Les Remparts “Jean Dubos” single vineyard 2011

 

 

 

 

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Asconi Winery

The Winery was founded in 1994 and to this day remains a family business. Asconi Winery’s aim is to make the best possible wine they can, using the best available technology, while maintaining the traditions of their people. They also want to share everything they have accomplished with their visitors, local or foreign!

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Wineyards Asconi

Any wine starts with the grapes and having a vineyard is required for any winery. That is why Asconi Winery has planted over 500 hectares (1230 acres) over the course of 10 years. All of their vineyards are located in the vicinity of the Geamana village, in the county of Anenii Noi, at a distance of approximately 10 kilometers from the winery.

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Varietals

Asconi Winery has planted different varietals over the years, but recently the focus has been on local varietals. The foundation of their wines is built on French varietals such as Cabernet Sauvignon, Merlot, Chardonnay, Sauvignon Blanc and Muscat. But they have also planted other varietals such as Riesling, Malbec, Pinot Noir and of course the two local varietals of Feteasca Alba and Feteasca Neagra.

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Wines Asconi

They make a wide variety of wines ranging from dry reds, whites and roses to dessert Ice Wines and fortified wines. Their red wines are full bodied and aged in 225 liter oak barrels or on oak staves. They use mostly American, Hungarian and to a lesser extent French oak. Their white wines are usually in the fresh and aromatic style with the exception of some of their Chardonnays and Rieslings which are fermented or aged in oak barrels as well.

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Tours

You can visit their winery and take part in a wide range of activities. They organize tours of the winery where you can see the whole process of winemaking. You can see how the harvested grapes are pressed, how the juice is fermented and transformed into wines, how the wines evolve after fermentation either by aging in oak barrels and/or in the bottle. 

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Wine Tasting

After the tour you can participate in a guided tasting of their wines which can be tailored to your tastes. The tasting is usually conducted by one of their winemakers and they can tell you exactly what the style and method of winemaking of each wine is. Reservations are required for both tours and tastings.

Tour and tasting hours – 11:00 till 17:00 daily.

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Restaurant

In addition to tours and tastings, they invite all the guests to have a relaxing lunch or dinner at their traditional restaurant which serves traditional Moldovan and Romanian dishes. There are outdoor terraces for when the weather is pleasant and warm, or you can choose to stay in the stone and clay built restaurant and enjoy the authentic décor.

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Events

You can also organize different events such as trainings, birthday parties, company parties, small weddings and other events. They have a few different rooms of various sizes for you to choose from.

Asconi Winery Video:

Asconi Winery Social Media Accounts: 

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Glass Revolution Imports

Glass Revolution Imports import tasty, affordable wines and wickedly cool spirits into Western Canada and USA.

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SPIRITS

Glass Revolution Imports represent some amazing Distilleries. Their job is to find small, craft, artisan or independent distilleries and brands.

Spirits USA

Amrut Portonova

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Accolades:

Cask Innovation (Premium) – Malt Maniacs Awards 2011

Tasting Notes:

NOSE: A Thick pudding of a nose; fruit and caramel have merged into one slightly over-oaked soup; burnt apple pie.

PALATE: This is essentially a port pipe sandwich…. and it shows. The spicy, jammy fruit is interwoven through any amount of caramel while the oaky saltiness gets the taste buds both salivating and puckering until you run dry.

FINISH: Long, massive oak with quite evident traces of the virgin barrels now detectable. And more of a cocoa hue as it progresses. At last some muscovado sugars arrive to supplant the berry fruits.

Distillery:

Amrut Distillery is family owned and operated, located in Banglore, India, where it has operated since 1948.

Amrut buys bourbon barrels from Heaven Hill, Buffalo Trace and Jack Daniels.

Resources

Amrut Website

Spirits Canada

Glass_Revolution_ImportsMASTERSON’S 10-YO STRAIGHT RYE WHISKEY

95 points – The Tasting Panel Magazine 2012

A+ rating Chairman’s Trophy – Ultimate Beverage Challenge 2012

Triple Gold Medal – 2011 MicroLiquor Spirit Awards

Tasting Notes

Colour:

NOSE: Rich, luxe aroma.

PALATE: Light and smooth on the palate. Look for notes of sweet, creamy caramel and dried fruit enlivened by a signature rye bite.

FINISH: Sweet delicate finish with just a sprinkling of ginger and cinnamon.

COMMENTS: Gambler, buffalo hunter, army scout, gunfighter and newspaperman, William “Bat” Masterson did it all and did it well. And what better way to honor such a rarefied man than with a truly exceptional whiskey. Crafted by artisans, distilled in a pot still and aged in white-oak casks for just over 10 years, it’s the kind of drink that Bat would’ve surely raved about.

Distilling

Masterson’s is a 100% rye whiskey that far exceeds industry standards for rye whiskey. Their artisans incorporate only the most fragrant and plump grains of rye and pure glacial water from the northern Rockies into a meticulous distillation process that utilizes an old-fashioned pot still. 45% abv.

Resources

Masterson’s 10 years old Straight Rye Whiskey

WINES

Wines that are unique, well balanced to pair with food and lovingly selected by us.

Wines Canada

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BOTALCURA – EL DELIRIO RESERVA CHARDONNAY VIOGNIER

Accolades

Gold Medal – Concours Mondial de Bruxelles – Bruxelles – El Delirio Reserva Chardonnay Viognier 2013

Tasting Notes

COLOUR: Medium-pale yellow with yellow highlights.

NOSE: The attractive nose recalls white tree fruits such as apricot, peach, and pear, joined by notes of grapefruit and tangerine, delicately balanced with toast and vanilla.

PALATE/FINISH: Soft and attractive, with broad balance on the mid-palate, delicate top notes, and a characteristic slight bitterness on the medium finish.

COMMENTS: This is an uncomplicated wine for everyday enjoyment. It brings together the respective charms of Chardonnay and Viognier: the first provides voluptuousness in the mouth and the second, the intensity of flavours. The result is a captivating and original blend with solid fruit expression and a soft, but full mouthfeel.

Pairs well with appetizers, mixed salads, pizza, quiche, and white meats served cold. It also shows well with seafood dishes in a variety of savoury sauces. Enjoy cold (61ºF or 16ºC) within two years of bottling.

WINERY

Botalcura Winery was formed thanks to the passion of two men, Chilean businessman and wine lover, Juan Fernando Waidele and French winemaker, Philippe Debrus.

Botalcura is a small village in southern Chile, 3 hours south of Santiago and half an hour northeast of the city of Talca. The Coastal Range forms Maule Valley, from which Botalcura is set among rolling hills and surrounded by nature, it is also home to the elusive quail. A simple town formed by scarcely more than a row of houses along one side of a dirt road; inhabited by kind and extraordinary people, who inspires them and fills them with enthusiasm for sharing their dream of forming an exceptional winery along with them.

The word Botalcura means “large stone” in Mapundungun, the language of Chile’s native Mapuche people. Something hard and solid as rock speaks of the power of the gods and of what’s enduring. Both of these ideas come together in the wines of Botalcura Winery. The indomitable yet generous power of nature, the source of the intense and concentrated vines, combines with the certainty of transcending time, of making time an ally that will bear out the excellence of Botalcura Wines…

Resources

Botalcura El Delirio Reserva Chardonnay Viognier

Product Education

They have created in-depth information on their products and their Producers.

Producers

They search the earth to find amazing products that will bring pleasure to your palate.

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3 BADGE BEVERAGE CORPORATION

REGION: BC, Alberta, Saskatchewan

A range of high quality spirits and wines from Sonoma CA.

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AMRUT DISTILLERIES

REGION: USA

One of the most awarded world whiskey distilleries from Bangalore India.

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BLACKADDER

REGION: USA

Independent bottlers of fine Scotch Whiskies and fine Rums. Noted for the Raw Cask approach to bottling.

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