What’s on at 2017 USATT Show

Featured

1. Grand Tasting: Meet more than 130 Exhibitors from 20+ countries who are looking to grow distribution in the US market. These brands are looking to connect with Importers, State Distributors and Retailers of USA.

USA Trade Tasting

2. USATT ShowDeals: We’re pleased to announce a new free program for USA Trade Tasting Buyers, called #ShowDeals. USATT Show Deals are the two-day only discounts for attendees of the show from the beverage industry. These are buying opportunities for distributors, importers, retailers and brokers to get real savings with specials and deals offered only at USATT 2017. These offers are limited to USA Trade Tasting attendees and can be redeemed on the trade show floor, 11:00am – 6:00pm on May 16 and May 17, 2017. ShowDeals will be live on USATT website from March 1.

3. Unique and Innovative Products: USA Trade Tasting will be promoting ‘Unique and Innovative Products’ (UIP) at the 2017 show from all over the world to US Buyers.

USA Trade Tasting

4. USATT Office Hours: In-depth advice and discussion on what are importers and distributors really looking for? (Panel + Q & A).

5. Business Conference: The USATT Conference is a 2 day event that brings together owners, managers, sales and marketing leaders in the wine, beer and spirits import, distribution and retail industry and helps them learn more about the business, network with other professionals from all areas of the country and exchange ideas and collaborate. The conference will have TED-Style talks where speakers will give you insight into what strategies and standards the industry’s top thinkers are using to shape the marketplace around you.

*Admission to trade & business visitors only. No person under the age of 21 will be admitted. All visitors must be properly attired & present business cards. More info at www.usatradetasting.com

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

3 New Concepts to look out for at USATT 2017

About USA Trade Tasting:

USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place on May 16-17, 2017, at the Metropolitan
Pavilion New York City, USA. USATT showcases exciting wines, beers and spirits from all over the world to USA importers, wholesalers, distributors, retailers and press.

There are three new concepts to look out for at USA Trade Tasting 2017

ShowDeal :

We’re pleased to announce a new free program for USA Trade Tasting Exhibitors, called #ShowDeals, which will help you drive more traffic and close more business during the event. USATT Show Deals are the two-day only discounts for attendees
of the show from the beverage industry. These are buying opportunities for distributors, importers, retailers and brokers to get real savings with specials and deals offered only at USATT 2017. The objective of the #ShowDeals program is to create more awareness for you as BTN / USATT team will create pre-buzz about your deal before the event. Your deal will also be printed in the official program guide.

Unique & Innovative Products:

USA Trade Tasting will be promoting Unique and Innovative Products (UIP) at the 2017 show from all over the world to US Buyers. ‘The idea is to make New York the first test market around the globe for new concepts and ideas related to branded alcoholic products. Suppliers can get key buyer feedback and plan their go to market strategy based on the feedback and initial buyer interest. Buyers will get a chance to look at unique and innovative brands and concepts from all over the world in one dedicated area at the show. Buyers will be able to add unique brands to their portfolios and offer
their retail customers something fresh and new”, Sid Patel,CEO and Founder of Beverage Trade Network and USA Trade Tasting.

OfficeHours:

USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. Importers and distributors will share what they are really looking for when
selecting a new brand. What do they expect from a new brand? And, why some brands make it and some don’t. There will be in-depth advice and discussion on what importers and distributors are really looking for. This will be included in the USATT Office Hours session. A panel question and answer session will be included in USA Trade Tasting 2017 as part of the Conference. This will cover permanent information like
what your introductory communication to a prospective importer and/or distributor should say

Who should attend?

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company,  or simply wish to expand your skill set and gain new perspective, USATT Conference is a must attend event. Join hundreds of fellow winemakers, brew masters, distillers, sales people and marketers at USA Trade Tasting Conference which is designed to inspire and empower you with sales and marketing.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

 

USA Trade Tasting 2017 Conference Registrations Are Now Open, Get your Super Early Bird Tickets Now

USA Trade Tasting 2017 Conference

Registrations for the USATT Conference are now open, this is your chance to be a part of the USATT 2017 Conference and avail super early bird prices.

Super Early Bird tickets are valid till March 1, 2017 and come with a complimentary 2- day Grand Tasting pass. Tickets are available for $200 for the single day conference pass and $300 for the two days combined. This is an educational conference where you can learn about sales, distribution, compliance and marketing. Prices will increase after March 1, 2017.

Every year, the USATT Show brings together small and medium sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for two days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line.

Who should attend?

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, work in sales with an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain a new perspective, USATT Conference is a must-attend event.

Join hundreds of fellow importers, distributors, winemakers, brewmasters, distillers, salespeople and marketers at the USA Trade Tasting Conference, designed to inspire and empower you with sales and marketing ideas and brought to you by Beverage Trade Network.

You’re coming to USA Trade Tasting 2017 either way, right? So you might as well save some cash with a super early bird ticket for the Conference.

Who are the Speakers?

Ranging from brand builders to marketing gurus, the educational conference is hosting remarkable experts who exhibit a truly heightened knowledge of the industry to give our visitors a clear understanding of the real life challenges that they face in the marketplace and how to overcome these.

USA Trade Tasting 2017 Conference

Why attend USATT 2017

  • Learn how to launch, market and grow your wine, beer or spirit brand in USA market.
  • Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove to you that it works).
  • Network with marketers just like you: Imagine connecting face-to-face with hundreds of people—just like you—as you share stories, gather ideas and build relationships that last for years.
  • Meet the speakers: Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts.
  • Get your ROI by getting great content: The right conference not only allows you to meet smart, inspiring people, but also teaches you a lot — especially in skills that make you a better-rounded professional. USATT Conference includes ‘How to Do It ’ topics. We are not going to discuss where the industry is going, and the problems faced by it – instead we will focus on how to make it happen and do it better.
  • It’s in New York City. An international hub for business. Large volume of business. Distributors,importers and retailers from surrounding states will visit and be ready to trade.

Some topics that will be covered at USATT Conference 2017

  • Key Considerations on Route to Market Strategies in the U.S.

  • How Importers and Distributors Can Build a Strong Sales Force

  • How to draft a solid distribution agreement for franchise and non-franchise states

  • Press Panel: Getting Press for your brand in USA. Do’s and Don’ts

  • The New Brand / Craft Phenomenon: An Even Better Future

  • 10 Proven Promotional Programs That Will Get Your Brand Picked Up By National Chains and Large Retailers

  • 7 Ways That Brands Can Optimize Their Domestic and International Logistics

  • How to win Retailers and Influence Them with Effective Merchandising and Programming

  • Preparation to Pitching: How To Get and Grow With Your Distributor

Stay informed about the latest & greatest developments in the beverage industry in the US and discover global trends.

Register TODAY and get your visitor trade pass for free before February 28, 2017. Special discount codes will be given to early registrants for the USATT Conference.

USA Trade Tasting 2017 takes place at Metropolitan Pavilion 125 W 18th St, New York, NY 10011, USA.

We can’t wait to see you all at USATT 2017!

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

 

Why is USATT beneficial for you?

As a buyer, your time is valuable, and you need a compelling reason to attend a trade show happening in New York City. We don’t have one, rather we have six.

Here are 6 reasons why you must attend USA Trade Tasting at the Met Pavilion in New York City on May 16 & 17, 2017.

Networking

This is an excellent time for you to meet and greet with industry professionals. We bring together importers, distributors, retailers, producers from over 20 countries, members of the press and international attendees all under the one roof. Everyone present is here for a reason – they are ready for business, to learn and grow their enterprise and curious to see what’s new.

There is the Tasting Floor where you are sure to run into someone you know and meet some new faces, but aside from that there is a networking hour dedicated just for you to have conversations at a relaxed pace.

Sourcing Unique and Innovative Products

In an industry flooded with the same old products, everyone is looking for the next big thing. We have looked through the products brought in by our exhibitors and those that we found to be truly innovating and exceptional have been marked so. You will find these mentioned separately in the Program Guide as well as highlighted with a badge on the exhibitor table. Will you find a winning product at USATT?

Show Deals

Don’t walk away empty handed. This is your day to make a deal and a good one at that. Exhibitors are giving away the best deals possible for these two-days only. So come to the trade floor and grab these deals that will not last beyond the close of USA Trade Tasting.

Attending masterclasses

This year we have picked masterclasses for two burgeoning regions. Ripe for the picking, come and taste these excellent wines and make them part of your portfolio.

Beaujolais: Wines from this region are known to over-deliver in every way possible. With more than 50% of their stock selling out within a week natively, you know they have something good to offer. Lying so close to Burgundy that sometimes it is confused with it, these wines stand out proudly on their own. Produced solely from the Gamay grape, using hand-picked methods, come and find out why these need to be part of your portfolio.

Chateau Rongzi: Jean-Claude Berrouet is a wine-maker with a history, a rich history spanning a few decades of award-winning wines from Chateau Petrus in Bordeaux. He is known for being a “classicist” winemaker and making wines that are balanced and represent their origins. He spent a year at Chateau Rongzi, perfecting these wines to be true to their terroir.

You wouldn’t want to miss these iconic wines produced in the Shanxi region of China.

USATT Conference

We have a great line-up of speakers this year and our conference topics are designed with subjects for importers, distributors, retailers and producers.

Hear Jonathan Newman tell you how to win over mega retail chain stores and let Thomas Barfoed from JF Hillebrand, the world leaders in logistics show you how best to optimize this big-ticket expense for your company; Stephen Fahy talks about merchandising programs that work for retailers in today’s world.  There is also a Press panel to talk about major media related questions.

USATT Office Hours

A Q&A session designed especially for importers and distributors where they can ask their questions to industry veterans and have their questions answered by them. USATT’s Office Hours sessions give you a chance to talk one-on-one with speakers and mentors. Importers and distributors will share what they are really looking for when selecting a new brand. What do they expect from a new brand? And, why some brands make it and some don’t. There will be in-depth advice and discussion on what importers and distributors are really looking for.

A panel question and answer session will be included in USA Trade Tasting 2017 as part of the Conference. This will cover pertinent information like what your introductory communication to a prospective importer and/or distributor should say.  We  have conducted research to identify the defined set of questions and concerns importers and distributors want addressed in order to consider a supplier. We’ll give you the outline for the key elements needed in a pitch document.  This will allow each winery to have a competitive edge and the information you provide will communicate to the importer/distributor that you are aware of the workings of the U.S. alcoholic beverage market.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

Beer, Spirits, & Wine – Packaged Imports Grow +5.3%

Beer, Spirits, & Wine – Packaged Imports Grow +5.3% By Value Over Last Twelve Months through December 2016, Packaged Exports Decline -3.1%

Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) grew +5.2% by value over the last twelve months and grew +5.2% by value over the last three months. 23.7% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) declined -3.4% by value over the last twelve months and declined -2.1% by value over the last three months. 21.2% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +6.8% by volume and grew +7.3% by value over the last twelve months. Over the last three months imports grew +4.6% by volume and grew +3.3% by value. 63.8% of imported beer by value comes from Mexico.
  • Exported beer declined -0.5% by volume and declined -0.4% by value over the last twelve months. Over the last three months exports grew +6.9% by volume and grew +9.2% by value. 26.3% of exported beer by value goes to Mexico.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +6.8% by volume and grew +5.7% by value. Over the last three months volumes grew +6.5% and grew +2.2% by value.
  • Imported bulk spirits for the last twelve months grew +2.2% by volume and grew +2.4% by value. Over the last three months volumes grew +24% and grew +34.3% by value.
  • 30.9% of all imported packaged spirits by value arrived from France while 55.3% of all imported bulk spirits by value arrived from Mexico.
  • Exported packaged spirits for the last twelve months grew +2.3% by volume and declined -11% by value. Over the last three months volumes declined -1.6% and declined -13.3% by value.
  • Exported bulk spirits for the last twelve months grew +9.4% by volume and declined -2.2% by value. Over the last three months volumes grew +0.9% and declined -7.7% by value.
  • 10.9% of all exported packaged spirits by value is destined for United Kingdom while 24.6% of all exported bulk spirits by value is destined for Canada.

Wine:

  • Imported packaged wine for the last twelve months grew +2.8% by volume and grew +3.1% by value. Over the last three months volumes grew +5.3% and grew +7.8% by value.
  • Imported bulk wine for the last twelve months declined -1.4% by volume and grew +8% by value. Over the last three months volumes declined -1% and grew +22% by value.
  • 6% of all imported packaged wine by value arrived from Italy while 30.9% of all imported bulk wine by value arrived from New Zealand.
  • Exported packaged wine for the last twelve months declined -16.1% by volume and grew +2.6% by value. Over the last three months volumes declined -13.6% and grew +4.8% by value.
  • Exported bulk wine for the last twelve months declined -2.2% by volume and declined -7.7% by value. Over the last three months volumes grew +21.5% and grew +4.6% by value.
  • 7% of all exported packaged wine by value is destined for Canada while 30% of all exported bulk wine by value is destined for United Kingdom.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

Networking on steroids at USA Trade Tasting.

Is networking important to you and your business?

USATT 2017 is the place for you. Get your Trade Pass here today.

Here’s why networking at USATT is unique and beneficial:

#1: Connect with thousands of beverage entrepreneurs.

We facilitate networking between you and your peers in every way possible, bringing you chances to ask questions, solve problems, make industry connections, and grow.

In attendance at USATT will be importers, distributors, brokers, wineries, breweries and distilleries to name a few. There will also be members of the press and organizations related to the alcoholic beverage trade like country and regional associations.

“We have had a fantastic response and we have had everybody from consultants, importers, distributors and retailers talk to us,” said exhibitor Heather McDonald from WooHa Brewing Company.
#2: Meet the industry’s top professionals.

All the top professionals from the beverage industry will be at USA Trade Tasting 2017.

” A show like this is an opportunity for suppliers to come, bring out actual products and meet face to face with potential partners here in the US,” said Bill Earle, President, NABI (National Association Of Beverage Importers).

#3: Network before and during the event.

Experience our pre-event networking hour at the Metropolitan Pavilion right before we kick-off the event.

“It was a pleasure working with Beverage Trade Network and be part of their vision to build USATT into a default show for entrepreneurs from all over the world that are building their brands in US market,” said Josh Wand, President & Founder BevForce.

Take your networking to the next level at USA Trade Tasting:

Step 1: Click here for a video that shows why you should get involved.

Step 2: Visit the ‘What’s On page to see the exciting events and features at the show.

Step 3: Register today for your free Trade pass, for a limited time only.

I hope to meet you in person.

Sid Patel

Founder, BTN

Beverage Trade Network,

501 Silverside Rd, Suite 77

Wilmington, DE 19809 · USA

Phone: +1 855 481 1112 (USA).

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

7 Ways That Brands Can Optimize Their Domestic and International Logistics

Take a closer look at specific transport strategies for domestic and international brands with Thomas Barfoed, Managing Director at JF Hillebrand USA – the leading global beverage logistics provider dedicated to the transportation of beer, wine and spirits.

Managing an efficient logistics operation is critical to a brand’s success anywhere, but even more so when catering to the unique demands of the USA wines and spirits market given its sheer size and scope.  When paired with a transport industry that is also shifting from swings in global demand, financial stability and technology, it underscores the need for adaptable logistics approaches to drive optimization and competitive advantage.

Thomas Barfoed’s presentation at the USA Trade Tasting in New York will outline key areas where you can favorably adapt your logistics processes, including:

  • Quantity-based transport optimization
  • Route and shipping selection (international and domestic)
  • Contract pricing strategies
  • Flexible logistics solutions

About JF Hillebrand

JF Hillebrand, the Group’s founding brand, exists since 1844. Christof Hillebrand, Chairman of the Supervisory Board for JF Hillebrand Group AG; represents the 5th generation. JF Hillebrand is an international freight forwarder specialist, solely dedicated to beer, wine and spirit logistics, working with a large network of local and international carriers, sea freight and airfreight companies. The company is an expert in international customs regulation. Some of the biggest International liquor distributors and prestigious wine producers and importers have chosen JF Hillebrand for its expertise.

JF Hillebrand offers a full range of logistics solutions and services, from full container loads to groupage shipments, from large volumes of bulk wine to small consignments via airfreight.  Whatever the logistics challenge, the global network of experts, situated in every major beverage market in the world, find the optimum solution.

About Thomas Barfoed

Thomas Barfoed is the Managing Director at JF Hillebrand USA, a company specialized in global logistics for wines, spirits and beer.  In the 17 years he has been with the company, Thomas has held various leadership roles in key wine and spirits markets – starting first in his home country of Denmark, then Russia, Chile, Canada and now in the USA.  In his current role Thomas overseas all activities involving import, export, domestic transport and integrated beverage logistics in the USA.  He is based out of the JF Hillebrand USA headquarters in New Jersey.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW