During his presentation at USATT 2017 (“The New Brand / Craft Phenomenon”), John Beaudette, President and CEO of MHW, Ltd., emphasized that “The perfect beverage alcohol storm is here.” Continue reading
In May 2018, New York City will once again become the center of the alcohol beverage trade, as two major events open their doors to members of the wine and spirits industry: the United States Trade Tasting (USATT) event and the Alcohol Beverage Importers & Distributors (ABID) conference. Both of these events will take place on May 15-16 at the Metropolitan Pavilion, and both of them are now open for conference registration.
Gerry Schweitzer shared his insights on preparation to pitching: How to Get and Grow With Your Distributors. Continue reading
Stephen Fahy of the Wine Library emphasized that producers always have to be thinking like a marketer. Wine brands, he said, need to take an activist approach to getting noticed within the U.S. marketplace. That means infusing your brand with passion and enthusiasm. And it also means staying one step ahead of what customers want in the marketplace, “Look for new angles, new perspectives, and new opportunities. Always.” Continue reading
I have two kids. They are wonderful kids and like siblings, they argue about nearly everything. Who does what? Who is responsible for what and who gets credit for what? Those are my kids’ struggles but that same scenario can play out with my supplier clients. Suppliers that are with ANY distributor lament the lack of effort on behalf of their brand. Suppliers, like my kids, think that mom and dad will handle it all and they will be the recipient of the benefits of being our kids or with distribution. That is just not true! Continue reading
On a daily basis, a wine and liquor retailer/wholesaler must manage a litany of items. Among those things is a slew of requests from a large number of winemakers who are eager to get their offerings on store shelves. When making a pitch to them, it’s important for a representative to be focused and respectful of the retailer’s time. Also vital is the ability to make a brand stand out from the rest in a crowded U.S. market. Continue reading
Jonathan Newman, CEO, and chairman of Newman Wine shared his insights on 10 Important Factors That Will Get Your Brand Picked Up By National Chains and Large Retailers. You’ve been doing alright with independent distributors thus far. But do you want to go to the next level? Learn how to customize your programs for chains and large retailers. Continue reading