What’s on at 2017 USATT Show

Featured

1. Grand Tasting: Meet more than 130 Exhibitors from 20+ countries who are looking to grow distribution in the US market. These brands are looking to connect with Importers, State Distributors and Retailers of USA.

USA Trade Tasting

2. USATT ShowDeals: We’re pleased to announce a new free program for USA Trade Tasting Buyers, called #ShowDeals. USATT Show Deals are the two-day only discounts for attendees of the show from the beverage industry. These are buying opportunities for distributors, importers, retailers and brokers to get real savings with specials and deals offered only at USATT 2017. These offers are limited to USA Trade Tasting attendees and can be redeemed on the trade show floor, 11:00am – 6:00pm on May 16 and May 17, 2017. ShowDeals will be live on USATT website from March 1.

3. Unique and Innovative Products: USA Trade Tasting will be promoting ‘Unique and Innovative Products’ (UIP) at the 2017 show from all over the world to US Buyers.

USA Trade Tasting

4. USATT Office Hours: In-depth advice and discussion on what are importers and distributors really looking for? (Panel + Q & A).

5. Business Conference: The USATT Conference is a 2 day event that brings together owners, managers, sales and marketing leaders in the wine, beer and spirits import, distribution and retail industry and helps them learn more about the business, network with other professionals from all areas of the country and exchange ideas and collaborate. The conference will have TED-Style talks where speakers will give you insight into what strategies and standards the industry’s top thinkers are using to shape the marketplace around you.

*Admission to trade & business visitors only. No person under the age of 21 will be admitted. All visitors must be properly attired & present business cards. More info at www.usatradetasting.com

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

USA Trade Tasting 2017 Buyers Registration Now Open RSVP NOW

The New Brand / Craft Phenomenon: An Even Better Future

Brand

(Image: John Beaudette)

Since 1995, John Beaudette has been President and CEO of MHW, Ltd. (formerly named Monsieur Henri Wines, Ltd.). From 1985 to 1994, Mr. Beaudette worked with PepsiCo Inc. and its affiliate company Monsieur Henri Wines in the distribution of Stolichnaya Vodka and other wine and spirit brands. During this period, Mr. Beaudette held positions such as Director of Planning for PepsiCo Wines & Spirits Intl. and VP of Finance & CFO of Monsieur Henri Wines, Ltd. Prior to joining PepsiCo, Mr. Beaudette was Manager of Accounting for Somerset Importers, Ltd., US importers of Tanqueray TM, Johnnie Walker TM, and other spirit brands.

Brand

He currently sits on the Board of Directors of The National Association of Beverage Importers Inc. (NABI) in Washington D.C., serving as Chairman and a member of its Executive Committee. In addition to being a well recognized industry leader, John Beaudette is an international public speaker who has traveled the world, educating suppliers and government agencies about Brand Entry in the US & Navigating the Three Tier system.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 1:30 pm – 2:00 pm.

Grab your USATT conference passes and learn more from John Beaudette on The New Brand / Craft Phenomenon: An Even Better Future.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

How Importers and Distributors Can Build a Strong Sales Force

(Image: Josh Wand)

Josh Wand is the Founder & Motivator in Chief of BevForce, a boutique recruiting and staffing agency that specializes in hiring strategies and organizational design for beverage companies. Wand developed BevForce to provide the beverage industry with a full-service hiring and job search platform that connects good people to great jobs.

BevForce is a comprehensive recruiting and staffing resource, providing services including: executive recruiting, interim placement and a targeted industry job board at www.BevForce.com. BevForce is headquartered in New York, NY with an additional office in Los Angeles, California.

Importers

Prior to creating BevForce, Josh held positions at Southern Wine & Spirits, AV Imports and Sidebar Spirits. His role included business development, management of a national sales and distribution network, staffing the organization and instituting educational training programs for hotels and restaurant groups.

Time & Venue :

The Metropolitan Pavilion in New York City on 16th May at 10:00 am – 10:30 am.

Grab your USATT conference passes and learn more from Josh Wand on How Importers and Distributors Can Build a Strong Sales Force.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Key Considerations on Route to Market Strategies in the U.S.

(Image: Chris Mehringer)

Chris Mehringer serves as President of Park Street, the leading provider of productivity-enhancing and cost-saving back-office solutions, advisory services, and working capital to alcoholic beverage brands.  At its core, Park Street serves as an importer and national distributor and provides access to the U.S. alcoholic beverage market for thousands of alcoholic beverage brands from the U.S. and around the world.  Park Street’s clients range from entrepreneurs to multi-brand global suppliers and include craft distillers, centuries-old family businesses, award-winning wineries, contract producers, innovation brands, and more.  Mr. Mehringer regularly advises clients on issues pertaining to route-to-market, growth acceleration, and conflict resolution.

Market Strategies

Previously, Mr. Mehringer served as President of a national consumer products distribution company where he oversaw all aspects of operations and growth and developed and maintained strategic partnerships with Fortune 500 consumer products companies.  Mr. Mehringer is a founding board member of the Developing Minds Foundation, an advisor with the Harvard Innovation Lab, and a member of YPO.  He holds a Master of Public Policy from Harvard University and a Bachelor of Arts from Wesleyan University.

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 9:30 am – 10:00 am.

Grab your USATT conference passes and learn more from Chris Mehringer on Route to Market Strategies.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Current Alcoholic Beverage Market Trends In The United States and How These Affect You

(Image: Brandy Rand)

Brandy Rand is the Vice President of U.S. Marketing and Business Development for the International Wine & Spirits Research (IWSR).

Brandy has over 15 years marketing and management experience in the beverage alcohol industry. She has worked on dozens of global brands for Allied Domecq Spirits & Wines and Bacardi USA, and has held strategic consulting roles with several emerging craft and innovation companies. With her knowledge of the beverage industry, she’s also known as an accomplished spirits educator and writer.

Alcoholic Beverage

Time & Venue :

The Metropolitan Pavilion in New York City on May 16th at 9:10 am – 9:30 am.

Grab your USATT conference passes and learn more from Brandy Rand on How Alcoholic Beverage Market Trends in the US Affect You.

USATT Conference is limited to 300 people only. Register today to confirm your seat and learn all about Sales, Marketing and Distribution. USATT Conference ticket includes your entry into the grand tasting area as well. We hope to see you in NYC. View Speakers | View Full Schedule | Register.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Explore India’s First Bottled Craft Beer – BIRA At USATT 2017

B9 Beverages (the company behind Bira 91) has started up with the mission to bring a craft beer revolution in India & the US. Based out of New Delhi, with expansion throughout the US, everyone at B9 cares deeply about one thing, and one thing only – creating and making beers that people can fall in love with.

BIRA

And, they begin with careful selection of the world’s best ingredients: malts from France & Belgium, hops from the lost & unknown Himalayas and from traditional Bavarian farms, water from the world’s most protected sources – all combined with the passion and skill of their brewers to bring you the world’s finest beer!

BIRA White  Ale is a deliciously different wheat beer with low bitterness, a hint of spicy citrus with a soft finish – a refreshing all day craft beer, brewed with the finest natural ingredients mixed with barrels of passion.

BIRA Blonde Lager is a sparkling contrast to the insipid mass market beers. Rich in colour, made with the choicest two row barley, extra malty and high hopped with delicate aroma and bitter hops, this flavorful lager is equally at home on a master chef’s table and at a casual evening with your friends.

BIRA

The big difference in Bira 91 White comes when the libation first touches the tongue. It is sweeter and markedly more acerbic, or citrusy, than the normal beer. The bigger surprise is in the lack of bitterness that usually marks beer…Bira 91 Blonde is more conventional in taste. It is high in hops, so the aroma and the bitterness too are proportionally more noticeable. However, unlike others of its sort, they feel that their beer has more body and is, therefore, more seductive.

BIRA

Bira is the smart simian mascot, a idiosyncratic monkey which reflects everything that they stands for – being estoric, eccentric, unconventional and unorthodox. They are  the lynchpin of their services with a peerless insight into the tastes of  beer connoisseurs! Beers brewed by them are an eclectic mix of exotic ingredients that epitomize the flavors of the traditional Bavarian farms, the mystical Himalayas and the gourmet tastes of France and Belgium.Their style is aesthetic and thus they have a penchant for organic, handcrafted beers.

Explore premium beer offered by BIRA at USATT 2017. USA Trade Tasting (USATT) is an annual trade only event in New York city helping producers connect with wine, beer, spirits importers, distributors, retailers and press of USA. Meet Importers, State Distributors, Retailers and Press of USA in New York City.

Event Producer: Beverage Trade Network

USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.

BIRA

Exhibitor Space at USA Trade Tasting 2017 Is Now Completely Sold Out

Beverage Trade Network is pleased to announce that exhibitor space for the Grand Tasting at the USA Trade Tasting (USATT) 2017 event is officially sold out. Occupying both floors of the celebrated Metropolitan Pavilion in New York City on May 16-17, the event will host 132 exhibitors on the first floor who will showcase wine, beer and spirits brands from more than 20 countries, including the United States. The second floor will feature Conference sessions and masterclasses scheduled over two days.

American importers, distributors and retailers looking to source new international brands for their portfolio will find this event of particular interest. With an expanded focus on Unique and Innovative Products (UIP), masterclasses on up-and-coming wine destinations in Europe and Asia, and the traditional Grand Tasting exhibitor hall, USATT 2017 is set to turn New York City into a global test marketplace for wines and spirits.

Major international organizations will be in attendance, including Wines of Tejo, Wines of Beaujolais, a major winery from China, a unique craft beer from India, numerous independent beer brands and craft spirit brands as well as importers and distributors from New York and surrounding states.

Overall, the USATT 2017 event is expected to host over 2,000 trade show visitors, giving each wine or spirits exhibitor an unparalleled opportunity to build awareness of their brand, connect with importers and distributors, and receive valuable buyer feedback that will speed up their time to market in the United States.

“We are extremely pleased by the overwhelming response we’ve received for this year’s USATT event,” said Sid Patel, CEO of USA Trade Tasting and Beverage Trade Network. “We couldn’t have asked for a better caliber of suppliers for this year’s event. More importantly, suppliers exhibiting understand the dynamics of the U.S. market and are ready to support their new distributor and importer partners.”

This year’s Grand Tasting will also include Show Deals, a unique matchmaking initiative for importers and distributors who plan to make purchases during the event. Show Deals are two-day discounts for attendees of the show from the beverage industry. These specials are only available at USATT 2017 and provide a strong incentive to close business during the event.

USA Trade Tasting 2017 will also include two days of TED-style talks with industry leaders speaking on best practices being used in the import and distribution industry. The focus of the talks will be practical insights on how international wine and spirits brands can market, sell and grow their business within the U.S. market. There will also be several masterclasses dedicated to emerging wine regions of the world, including China.

Passes for USA Trade Tasting (trade entry is free) can now be reserved online at: www.usatradetasting.com.

For more information on attending USA Trade Tasting,

please contact Beverage Trade Network.

Telephone: +1 (855) 481-1112.

Email: info@usatradetasting.com.

Visit our website: www.usatradetasting.com.

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About USA Trade Tasting: USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place on May 16-17, 2017 at the Metropolitan Pavilion in New York City, USA. USATT showcases exciting wines, beers and spirits from all over the world to U.S. importers, wholesalers, distributors, retailers and members of the press.